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IT Cosmetics Your Skin But Better Foundation + Skincare #1
IT Cosmetics Your Skin But Better Foundation + Skincare #1

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IT Cosmetics Your Skin But Better Foundation + Skincare

Online only|Sale|Item 2570838

  • 448 people have viewed this in the last 24 hours

sale price $23.00regularly $46.00
    • Deep Cool 59 Your Skin But Better Foundation + Skincare
    • Deep Neutral 58 Your Skin But Better Foundation + Skincare
    • Rich Neutral 53 Your Skin But Better Foundation + Skincare
    • Rich Cool 51.75 Your Skin But Better Foundation + Skincare
    • Rich Neutral 51.25 Your Skin But Better Foundation + Skincare
    • Medium Warm 35 Your Skin But Better Foundation + Skincare
    Size:1.0 oz
    • Available to ship
    • Pick up not available. Not sold in stores.
    • Same day delivery not available

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    Summary

    It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.

    How To Use

    • If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
    • Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
    • For best results, start at the center of your face and blend outward.

    Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Review Snapshot

    by PowerReviews

    2203 ReviewsWrite a Review
    84%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    734Feels Great on Skin
    698Easy to Use
    658Good Color Coverage
    506Good for Skin
    429Good Texture
    Cons
    189Product Transfers
    130Not Effective
    113Poor Texture
    99Not Right for Skin Type
    59Product Scent
    Best Uses
    2Everyday
    2Everyday
    1Light To Medium Coverage
    1Daily use.
    1Daily use
    Describe Yourself
    3Dry skin
    1Brand Buyer
    1Fair/Oily Skin
    1Late 20's
    130+
    Most Helpful Positive Review
    Perfect Shade

    It is often hard for me to find a shade of foundation that truly matches my multi ethnic skintone. Not to mention I have super sensitive skin and as I get older (I'm 39) I need makeup that isn't so drying. Many warm tones tend to have too much of a red or orange undertone but this one, number 44, wo...

    Versus
    Most Helpful Critical Review
    Not for me

    The coverage was barely there. The pump was broken (foundation shot out the side of the nozzle which was cracked at the seam) it was just messy and disappointing. I got it thinking it would be a good fit for my combination skin but its a no for me.

    653 results

    Worked Great! Full Coverage! Mixed Well Dry Skin Products

    Submitted 7 days ago

    By Howconnie

    From Los Angeles California

    I love this foundation, it is very lightweight so I had to use a heavy moisturizer and thick primer. It worked well with both NYX and Provedence drugstore primers. Also my deep skin discoloration are covered with a tiny amount. I use liquid bronzer and blush with it and it pairs well with Pacifica and Maybelline liquid products. Once this foundation dries on your skin, it will break up if you add liquid or oil makeup on top- but as long as I do it all at one it sets the makeup and last for my work day. FYI I set my face with pixi skin veil and it wasn't too drying on my dry skin. They recommended I get a shade lighter foundation to cover and it gave me full coverage. The only con is my local Ulta doesn't sell it so I have to buy online.

    Was this review helpful to you?
    horrible and caused severe rash

    Submitted 13 days ago

    By Megan

    From martinsburg, wv

    this is so watery I don't even know how you're supposed to apply it. I wore it for one day and within a few hours started developing a severe rash on my skin that has lasted for several days. would not recommend.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Best foundation ever!

    Submitted 2 months ago

    By L.P

    From Kansas city

    I'm obsessed with this foundation! You don't feel like you are wearing anything! It's life changing!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Watery AND cakey

    Submitted 2 months ago

    By Sara

    From NC

    This is actually a first… I've never experienced a foundation that manages to be extremely watery, yet also cakey at the same time. Unsure what kind of mystery this is, because it's certainly not a good one. Color was also extremely off and orange. Also more on the natural matte side, NOT radiant like it says.

    Was this review helpful to you?
    Love love love!

    Submitted 3 months ago

    By Snhzzz

    From Philadelphia

    This foundation does exactly what it says," Your skin but better". Absolutely love this foundation.

    Was this review helpful to you?