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e.l.f. Cosmetics Wow Brow Gel
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Highlights
Summary
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Item 2538880
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).
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Reviews
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Most Helpful Positive Review
Great for Quickie Brow Days!
I ordered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product come...
Most Helpful Critical Review
Meh
I love the holding power of this. It has about a medium hold so your eyebrows don't look glued down but will stay during the day. My cons are that not alot of product comes off so when I tried to apply more pressure the product balls up and then it looks weird. It does look good when I fill in my b...
544 results
This is my go to brow enhancer
I have used this product in the past and it is very affordable. It covers stray gray brow hairs and also makes my brows appear thicker.
Definitely a awesome product!
I love this product, I've been looking online to no avail. Walk right in and find it right away, staff totally helped me pick the best option for me.
easy to use
This is my favorite brow gel that is colored. Good amount on the spoolie not too much and not too little. this helps to add a little fullness to my brows without looking like I painted them on. Just a little filler is all I need for shaping. I have repurchased this several times over the years.
Just OK
I've tried several brow gels. This one is just OK. For the price, if you're in a bind and can't find anything else, this'll get the job done. But the brush is bigger than I'd like to get the right amount of precision and there's zero hold. The one thing I'll say is it does have pretty decent color payoff. Still not the best, but workable.
Not much pigment
Would not buy again. This did not have enough pigment to cover my white hairs