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e.l.f. Cosmetics Wow Brow Gel #1
e.l.f. Cosmetics Wow Brow Gel #1
$6.00

or

    Size:0.12 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships in 1-2 days

    Details

    Benefits

    • Buildable wax-gel formula with brush
    • Enriched with Kaolin Clay and hair-like fibers that enhance brows
    • Easily brush and shape gel for full, voluminous-looking brows
    • Can be used on its own or as a topcoat over brow powder or pencil
    • Available in 5 easy-match shades

    Formulated Without

    • All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
    • All skincare is also free from sulfates

    Item 2538880

    How To Use

    Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.

    Ingredients

    Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).

    Frequently bought together

    3 items

    Current Product

    e.l.f. Cosmetics

    Wow Brow Gel

    Color

    Deep Brown

    4.5(546)
    $6.00

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    Current Product

    e.l.f. Cosmetics

    Wow Brow Gel

    Color:

    Deep Brown

    4.5(546)
    $6.00

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    Review Snapshot

    by PowerReviews

    546 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    Best For
    Describe Yourself
    Most Helpful Positive Review
    Great for Quickie Brow Days!

    I ordered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product come...

    Versus
    Most Helpful Critical Review
    Meh

    I love the holding power of this. It has about a medium hold so your eyebrows don't look glued down but will stay during the day. My cons are that not alot of product comes off so when I tried to apply more pressure the product balls up and then it looks weird. It does look good when I fill in my b...

    544 results

    This is my go to brow enhancer

    Submitted 7 days ago

    By MJ

    From IL

    I have used this product in the past and it is very affordable. It covers stray gray brow hairs and also makes my brows appear thicker.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Definitely a awesome product!

    Submitted 8 days ago

    By Stella

    From Sugarland Texas

    I love this product, I've been looking online to no avail. Walk right in and find it right away, staff totally helped me pick the best option for me.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    easy to use

    Submitted 10 days ago

    By marcia

    From va

    This is my favorite brow gel that is colored. Good amount on the spoolie not too much and not too little. this helps to add a little fullness to my brows without looking like I painted them on. Just a little filler is all I need for shaping. I have repurchased this several times over the years.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Just OK

    Submitted 15 days ago

    By Ash

    From Washington, DC

    I've tried several brow gels. This one is just OK. For the price, if you're in a bind and can't find anything else, this'll get the job done. But the brush is bigger than I'd like to get the right amount of precision and there's zero hold. The one thing I'll say is it does have pretty decent color payoff. Still not the best, but workable.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Not much pigment

    Submitted 15 days ago

    By Linda

    From St. Louis

    Would not buy again. This did not have enough pigment to cover my white hairs

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?

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