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Summary
Use this with your Pura Smart Fragrance Diffuser for an incredible scent experience. Pura knows the power fragrance holds, and we’re passionate about bringing that power into your home. We create fragrances that are safe, beautiful, and make life better.
Features
- Pura fragrances are thoughtfully designed to never include harsh chemicals.
- Pura avoids ingredients known to cause potential harm to health or the environment.
- Every fragrance is safe and ethically sourced.
- Long lasting - Puralast provides a long-lasting fragrance experience of up to 120 hours per vial on medium intensity
- Automatic vial detection - Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
- Smart features - Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Pura knows the power fragrance holds, and we’re passionate about bringing that power into your home. We meet with the world’s leading fragrance experts and scientists to create original fragrances that are safe, beautiful, and make life better.
Fragrance Family
- Step into a dewy morning with a strong, refreshing scent that brightens every moment.
- Clean, fresh notes of white tea, citrus, and ozone accord blend with a gentle hint of jasmine tea, calming the senses and giving energy to your mood.
- Creamy cashmere and amber finish this fragrance, creating a beautiful balance for every space, that smells with a fresh jasmine smell.
Key Notes
- Top - bergamot, white tea, ozone accord
- Middle - clary sage, cardamom, jasmine tea
- Bottom - cashmere, amber, white musk
Personalize your fragrance by adjusting the scent intensity, setting custom schedules, and utilizing "Away mode" within the Pura app. Simply insert your smart fragrance vial and the Pura 4 automatically detects the fragrance, creating a seamless swapping experience. (Also compatible with the Pura 3, but will not be auto-detected)
Precautions: Not recommended for topical use or to be ingested. In case of irritation, consult your doctor or veterinarian.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Mother's Day tote bag with select $70 fragrance purchase. Excludes Chanel, Tiffany & Co. and Sol De Janeiro (valid thru 5/31/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
A Beachfront Escape in Any Scene
Linens & Surf by Pura has become my favorite go-to scent, transporting me to a relaxing beachfront scene with every inhale. This captivating mix of fresh linen and invigorating sea spray instantly creates a clean and uplifting atmosphere in any room. Closing your eyes, you can almost imagine the ge...
Most Helpful Critical Review
Clean but kinda floral
I don't hate this scent, but I don't love it either. It's pretty strong which I normally like & while the scent itself is what I would consider clean it's not clean in a fresh way. To me, it has some type of floral note that is overwhelming and honestly gives me a headache. It reminds me of a sevent...
615 results
Smells amazing
I have been using Pura since 2019! I have loved every single scent Ive ordered. I was happy to see Ulta start carrying some scents. This White pumpkin scent was my jump start into this fall season. I love that its a pumpkin gourmand smell but its not too sweet. Its like that fresh baked cinnamon home sweet home smell so this could be a year round smell for some.
Im in a fall, "spooky"
Reviewed at
Im in a fall, "spooky" mood all year long and got this in my last order and LOVED it
Can't wait to start using
Reviewed at
Can't wait to start using this for my favorite season!
White Pumpkin
Reviewed at
White pumpkin is such a fall, warm and cozy scent. I get a lot of compliments on this one and I love to combine it with the Limoncello Cupcake so each are sweet scents but different smells
Fall scent
Reviewed at
Nice scent, but a little too sweet for my liking. Would be a great fall scent.
