Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Summary
Conscious Beauty at Ulta Beauty™
- Give Back
L'Oréal Voluminous Original Mascara is uniquely formulated to build lashes 5X their natural thickness, for a full and dramatic look.
Benefits
- Bold, volume building mascara for up to 5x fuller & thicker lashes
- Separates & builds every lash
- Clump-free & smudge-resistant
- Contains Panthenol & Ceramide-R and helps protect and condition lashes
Features
- Volume Maximizing Brush quickly thickens & builds lashes evenly for a full and bold look
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Precautions: To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Black: Water, Paraffin, Cyclomethicone, Stearic Acid, Beeswax, Triethanolamine, Acacia, Carnauba Wax, Dimethiconol, 2-Oleamido-1, 3-Octadecanediol, Hydroxyethylcellulose, Sodium Polymethacrylate, Panthenol, Imidazolidinyl Urea, Methylparaben, Ethoxydiglycol, Propylparaben, Simethicone, Polyquaternium-10. May Contain: Iron Oxides, Titanium Dioxide, Ultramarines.
Free gift with purchase
Free gift with purchase
Free 3 Piece Gift with $20 L'Oreal Cosmetics purchase (valid thru 1/18/25 or while quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 22 Questions
- Q
is this mascara good for oily skin types? if not what are some good drugstore recommendations? Every time I try a new mascara, it looks like I have racoon eyes all black underneath. I don't want to use a waterproof mascara every day either. PLEASE HELP!!!!
- Asked by makeupgirlie
- Official Answer By L'Oréal - Brand EngageHi there! Thank you for reaching out to us about the Voluminous Original Volume Building Mascara. This mascara is uniquely formulated to resist clumping, and flaking while keeping lashes soft, and build lashes up to 5x their natural thickness. We hope you give this a try and love your resultsWas this answer helpful to you
- Q
This burgundy looks like a warm burgundy, is that correct?
- Asked by snow
- Official Answer By L'Oréal - Brand EngageHi Ulta Customer. Thank you for reaching out to L'Oreal regarding the Voluminous Original Washable Mascara in Burgundy. It's a burgundy color, we don't indicate if it's a warm or cool color though.Was this answer helpful to you
- Q
Is this mascara safe for sensitive eyes? Thank you!
- Asked by Ilysa
- Official Answer By L'Oréal - Brand EngageHi there! Thank you for reaching out about our Voluminous Original Washable Mascara. We recommend trying our Telescopic® Original Mascara. The flat side of the patented flexible Precision Brush lengthens lashes up to 60%, while the comb side of the brush precisely separates lashes for a clump-free result. Fragrance-free. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers. We hope this helps!Was this answer helpful to you
- Q
Is this product vegan and/or cruelty free?
- Asked by Mers13Chow
- Official Answer By L'Oréal - Brand EngageHi there, at L'Oreal Paris, we do not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L’Oreal's corporate site, to learn more on the alternative methods under the Inside Our Products section.Was this answer helpful to you
- Q
is it waterproof?
- Asked by Straight Lashes
- Official Answer By L'Oréal - Brand EngageHi There! Our Voluminous Original Washable Mascara is a not waterproof. This is a washable mascara. If you prefer waterproof, we suggest trying our Voluminous Volume Building Waterproof Mascara instead! We hope you found this information helpful!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 625Anytime
- 212Daytime
- 162Going Out
- 3Everyday
- 2All Day / Long hrs on feet
Commitment To Color
- 4Permanent
- 2Semi-Permanent
- 2Temporary
- 1Demi-Permanent
Describe Yourself
- 373Classic Style
- 277Natural Style
- 94Trendy Style
- 12Beauty Conscious
- 3Survivalist / Minimalist
Most Helpful Positive Review
Blue Beauty- Voluminous Original (Cobalt Blue)
I am a NYC freelance make-up artist. I have tried a million and one colored mascaras, and nothing has come close to this blue beauty. this Mascara gives my lashes a subtle pop! If your a Blue Mascara Bandit (like me) looking for the next hottest beauty look to steal- Look no further!
Most Helpful Critical Review
Little product within these days
I have happily, faithfully used this in waterproof form for YEARS, since I was a teacher, then flight attendant in my twenties through mid-thirties, to now in my sixties. I now find so little in freshly-opened containers that it seems hopeless to continue buying it. I live in a lightly populated w...
1290 results
Subtle color
I have green eyes and this burgundy mascara makes my eyes pop. It's a great formula and doesn't flake either.
Nice color!
If you want something different but not go too wild! Insights the lashes but doesn't make brown eyes look the same way I thought it would. Although makes for a good new slightly different look.
Great mascara, color meh
Got this in the green. It is great mascara but don't really notice the color at all, hence the 3 stars.
It's fun for something different
I tried it for the first time today. I've always loved L'Oreal carbon black and it definitely feels good like that formula and brush. You can really see the burgundy up close but not sure it makes a difference from far away. Attended a party and no one noticed any difference in my makeup. But a fun note - I actually put a little mascara on my liner brush and used it as liner too. That way the liner matches the mascara. It held up well that way!
Smudges
I like the way it applies and it doesn't clump. However, it smudges easily and I find myself constantly worrying about having black under my eyes.