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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Strength Cure Shampoo is a gentle, sulfate-free shampoo that fortifies and helps repair damaged, color-treated hair.
Benefits
- Helps heal damaged hair
- Gives strength and softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
- TSA approved
Key Ingredients
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply to wet hair, lather and, rinse. Follow with conditioner.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum/Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly (Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700/Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, CI 15510/Orange 4.
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Questions
Ask a QuestionQ&A
Showing 5 out of 125 Questions
- Q
Will this product help restore my curls from heat damage ?
- Asked by Mady
- Official Answer By Pureology - BEHello Mady, thanks for asking about Pureology Strength Cure Shampoo! This shampoo is designed to improve hair health after chemical treatments or heat styling damage. We hope this helps!Was this answer helpful to you
- Q
Does it only come with the shampoo?
- Asked by Ashley
- Official Answer By Pureology - BEHello Ashley, thank you for inquiring about Pureology Strength Cure. The Strength Cure collection includes both a shampoo and a conditioner. We hope this information is helpful.Was this answer helpful to you
- Q
Is this shampoo for daily use?
- Asked by bls11
- Official Answer By Pureology - BEHello Bls11, thanks for asking about Pureology Strength Cure Shampoo. This product is safe for daily use. We hope this information helps!Was this answer helpful to you
- Q
Are your products cruelty free?
- Asked by Vicky
- Official Answer By Pureology - BEHello there Vicky, thanks for asking about Pureology Strength Cure Shampoo. We are pleased to inform you that Pureology is cruelty-free. We hope this helps!Was this answer helpful to you
- Q
Is this shampoo good if my hair is prone to falling?
- Asked by Jocelyn
- Official Answer By Pureology - BEHello Jocelyn, thanks for asking about Pureology Strength Cure Shampoo. Please know we do not have products that will treat hair thinning or hair loss. This line, however, will help strengthen your hair and prevent future breakage. We hope this information helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 2130 Minutes
- 51+ Hour
- 510 Minutes
Best Uses
- 139Daily Use
- 78Fine Hair
- 43Thick Hair
- 41Curly Hair
- 22Oily Hair
Describe Yourself
- 107Beauty Conscious
- 49Product Junkie
- 47Survivalist / Minimalist
- 23Brand Buyer
- 6Budget Shopper
Hair Type
- 168Wavy Hair
- 144Straight Hair
- 40Very Curly Hair
Most Helpful Positive Review
Not for me
PLEASE READ THIS REVIEW IN ITS ENTIRETY: Ok, first thing's first: Makes my hair soft, shiny, tangle-free, healthier, and kept my red color from fading. It did everything it says it does...and some. IT MADE MY HAIR FALL OUT! I have oily, fine, LONG hair. Prior to using this I had normal hair los...
Most Helpful Critical Review
Not happy at all!!!!
After using Pureology Essential Repair shampoo, condition and split end correcting treatment for years, to have it replaced with Strength Cure was like a slap in the face! My stylist always called the split end correcting treatment "medicine for the hair" and she was right. Strength Cure didn't leav...
729 results
Great shampoo
Hair Type Straight Hair
I've been using the Pureology Strength Cure Shampoo for a few weeks now, and I'm impressed with the results. The scent is light and pleasant—nothing overpowering, which I prefer. I used heat to style my hair a lot and this shampoo has helped my damaged hair. It lathers well and cleanses without stripping away moisture, leaving my hair feeling softer. I've also noticed less breakage. Definitely a great choice if you're looking to repair and strengthen your hair. Recommend pairing with the conditioner for better result!
Love Love Love for my thin wavy/curly hair.
Hair Type Wavy Hair
I am 50 y/o. My hair is thin, curly/wavy (2c on the curl chart), medium length hair. For the most part dry d/t coloring every 6 weeks to cover gray hair . My hair seemed to look scraggly anytime I tried to grow some length on it. The price point is high but I ended up trying it when I had a 40% off coupon for a drug store. I am so glad I did! After just one use, my hair looked smoother and healthy, it even seemed to define my lackluster curls. I have repurchased several times and have been using it for almost a year now, and my hair has not looked this healthy since before I had to start coloring it routinely. I have even been able to grow my hair out longer instead of always trimming the dead ends to keep from looking scraggly. I was concerned about reviews r/t hair loss, but I have not had that issue. My recommendation is to splurge and give it a try, glad I finally did! Highly recommend!
Made for Locs!
Hair Type Very Curly Hair
I have thick, curly locs and color-treated hair, which can often feel dry and brittle, but Pureology Strength Cure Shampoo completely transformed it. After just one use, my hair felt soft, hydrated, and much more manageable. The formula is gentle yet effective, leaving my locs nourished without weighing them down. It's sulfate-free, so it doesn't strip my color. I'll definitely be using this going forward—my hair has never felt this healthy!
Difference Maker
For awhile I've been on a mission to improve my hair health. My hair is fine and long with highlights/lowlights. I did everything I could think of to help my hair: washing less, less bleach, less heat styling, hair oil, good diet, etc. My hair improved but still felt dry and damaged. The only thing I hadn't changed was my shampoo because honestly I was afraid sulfate free shampoo wouldn't clean my hair well. So I finally bought Strength Cure and WOW it made the night and day difference. My hair wasn't the usual mass of tangles with dry frizzy ends. And I wasn't losing tons of it. It was clean and healthy looking. And my color stayed so much better. This is my shampoo from now on!
Great
Hair Type Wavy Hair
I love this shampoo because it helps maintain the color in dyed hair, another thing... it is wonderful because its ingredients are 100 percent vegan, that is, chemical-free, another thing I love is that it has a packaging made of plastic Recyclable that helps the environment. I highly recommend it and it is now part of my hair cleaning routine.
