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Summary
Keep your brow game sharp! Our specially shaped, flat-angled tip delivers a neutral-toned, creamy, buildable formula. Define for precise hair-like strokes, fill sparse spaces, and shape for low-effort, high-impact, natural brows.
Benefits
- ALL-IN-ONE BROW DEFINING SYSTEM: Create naturally full, undetectable brows with a uniquely angled precision tip designed for both hair-like strokes and effortless filling to sculpt and define your arch.
- LONG-LASTING, PLANT-BASED WAX FORMULA: Delivers all-day wear with water- and smudge-resistant staying power—no touch-ups needed.
- NOURISHING, BROW-CONDITIONING FORMULA: Infused with Vitamin E, Argan Oil, and Baobab Seed Oil to help condition brow hairs while ensuring smooth, easy blendability.
- BUILDABLE, SOFT-MATTE COLOR: Glides on seamlessly with customizable pigment payoff for natural-looking definition and a soft matte finish.
- UNIVERSALLY FLATTERING SHADES: Thoughtfully balanced neutral undertones make shade matching easy and create a natural, seamless brow look for every skin tone.
- BUILT-IN SHARPENER & SPOOLIE: Keep your lines precise anytime, anywhere with a built-in sharpener and spoolie for easy grooming and on-the-go touch-ups.
- SUSTAINABLE PACKAGING: Made with 30% post-consumer recycled (PCR) materials.
- CLEAN, VEGAN, CRUELTY-FREE, FRAGRANCE-FREE
Key Ingredients
- Vitamin E – strengthens brows for healthy, fluffy look
- Argan Oil – nourishes and locks in moisture
- Baobab Seed Oil – hydrates for softer, shinier hair
Key Notes
- With the built-in sharpener and grooming spoolie, brows stay put and on-point.
Tip: Reinvigorate the pigment payoff with frequent sharpening. The friction will bring life back to the pencil without sacrificing the longwear capabilities of its conditioning, no-touch-ups-needed wax.
Item 77002347
Fill in brows with short, hair-like strokes using the top of the angled tip. Shade, shape, and fill in brows with the flat side. Apply with a light hand for subtle color or more firmly for deeper pigment. Apply gently to prevent breaking the precision tip. Brush and groom with the spoolie. To sharpen, hold at an angle and rub against the ridges. Gently move side-to-side until reaching desired sharpness.
Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Vegetable Oil, Sorbitan Tristearate, Hydrogenated Coco-Glycerides, Polyglyceryl-2 Triisostearate, Zinc Stearate, Mica, Polybutene, Caprylic/Capric Glycerides, Triethoxycaprylylsilane, Tocopheryl Acetate, Aluminum Hydroxide, Argania Spinosa Kernel Oil, Adansonia Digitata Seed Oil. May Contain/Peut Contenir: +/- CI77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dioxide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Smudge Proof
This just isn't spectacular enough and amazing to warrant a $20 price tag. I mean, you do have a couple ways in which you can use it, both with smaller swipes and larger ones, obviously. However, the product itself isn't that great. It's literally just average when it comes to the quality and consis...
Most Helpful Critical Review
Hard, dry, waxy texture
All my life I've had basically no eyebrows to speak of, they are very sparce and blonde. If I don't wear an eyebrow definer then you don't see them at all. The soft brown color was the perfect shade I needed. This Alleyoop Eyebrow pencil does a good job of coverage giving me the right amount needed....
653 results
Awesome
Reviewed at
They are so easy to make your brows look real
Easy application; pretty close to foolproof.
Reviewed at
This ALEYOOP swift brow all in one pencil is amazing . I got this brow, pencil in the shade dark brown. My eyebrows were over plugged when I was younger, and I have spent the last couple years trying to grow them out but parts of the ends are still slightly sparse so I have been trying a ton of eyebrow pencils to see which one is affordable gives me the look that I'm looking for and is easy to use. I have tried a ton of different products and this one has by far been my favorite. It is super easy to use. It's smudge proof I like that. It also comes with this spoolie on the other end of the pencil so it's super convenient. This is the only product I use on my eyebrows is the perfect color match for me. I literally use this every single day. I just use light feather like strokes, mostly towards the end of my eyebrows just to fill them in a tad it gives me a supernatural look. I have recommended this to my family and friends. amazing eyebrow, pencil, great quality.
Love it
Reviewed at
It's subtle, blends well and easy to use.
Great tip shape if you need a lot of filling in
Reviewed at
I'm not an expert at brows and I would say they're the weakest part of my makeup game. So this easy applicator is a major relief for me. It helps me get some decent definition without looking like I drew my brows on with a Sharpie marker! Great for subtle additions of pigmentation to fill in gaps. It goes on soft and really stays put all day for me. I tried this because I'm always willing to give something new a go. I like the shape of the pecil and the convenience of the spoolie. My usual go-to is Anastasia Beverly Hills, and I would say this is in almost the same quality bracket as far as the actual pencil and pigmentation goes, although Anastasia is pretty much the top of the market so it's hard to beat. This pencil is a good color match for me though, and that goes a long way. The color itself is a warm brown with orange undertones, which is good for me since I'm a brunette with ginger highlights. But if you're a really cool brunette this probably isn't your ideal shade match. I'm happy with mine.
Love the pencil, just wish it came with a brow brush
Reviewed at
I love this brown pencil for a super fast brow. The flat chiseled tip takes a little practice at first (sharp edge to outline shape) but the large flat edge makes filling and shadowing a breeze. I hope I can keep the shape of the tip as I keep advancing the pencil. I like the fact the formulas also coaxes my brow hairs to lay down and stay in place. My brows look fresh and natural all day long. The only thing that bugs me is that the spoolie is tucked inside the other end of the pencil and when you pull it out to use, you have to hold on to the spoolie by this little nub of plastic. It doesn't give you as much control as a spoolie that's attached to the entire length of a pencil. I wish they designed it so the spoolie could be turned and tucked back into the pencil for daily use and tucked in for travel.