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Summary
Keep your brow game sharp! Our specially shaped, flat-angled tip delivers a neutral-toned, creamy, buildable formula. Define for precise hair-like strokes, fill sparse spaces, and shape for low-effort, high-impact, natural brows.
Benefits
- ALL-IN-ONE BROW DEFINING SYSTEM: Create naturally full, undetectable brows with a uniquely angled precision tip designed for both hair-like strokes and effortless filling to sculpt and define your arch.
- LONG-LASTING, PLANT-BASED WAX FORMULA: Delivers all-day wear with water- and smudge-resistant staying power—no touch-ups needed.
- NOURISHING, BROW-CONDITIONING FORMULA: Infused with Vitamin E, Argan Oil, and Baobab Seed Oil to help condition brow hairs while ensuring smooth, easy blendability.
- BUILDABLE, SOFT-MATTE COLOR: Glides on seamlessly with customizable pigment payoff for natural-looking definition and a soft matte finish.
- UNIVERSALLY FLATTERING SHADES: Thoughtfully balanced neutral undertones make shade matching easy and create a natural, seamless brow look for every skin tone.
- BUILT-IN SHARPENER & SPOOLIE: Keep your lines precise anytime, anywhere with a built-in sharpener and spoolie for easy grooming and on-the-go touch-ups.
- SUSTAINABLE PACKAGING: Made with 30% post-consumer recycled (PCR) materials.
- CLEAN, VEGAN, CRUELTY-FREE, FRAGRANCE-FREE
Key Ingredients
- Vitamin E – strengthens brows for healthy, fluffy look
- Argan Oil – nourishes and locks in moisture
- Baobab Seed Oil – hydrates for softer, shinier hair
Key Notes
- With the built-in sharpener and grooming spoolie, brows stay put and on-point.
Tip: Reinvigorate the pigment payoff with frequent sharpening. The friction will bring life back to the pencil without sacrificing the longwear capabilities of its conditioning, no-touch-ups-needed wax.
Item 77002347
Fill in brows with short, hair-like strokes using the top of the angled tip. Shade, shape, and fill in brows with the flat side. Apply with a light hand for subtle color or more firmly for deeper pigment. Apply gently to prevent breaking the precision tip. Brush and groom with the spoolie. To sharpen, hold at an angle and rub against the ridges. Gently move side-to-side until reaching desired sharpness.
Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Vegetable Oil, Sorbitan Tristearate, Hydrogenated Coco-Glycerides, Polyglyceryl-2 Triisostearate, Zinc Stearate, Mica, Polybutene, Caprylic/Capric Glycerides, Triethoxycaprylylsilane, Tocopheryl Acetate, Aluminum Hydroxide, Argania Spinosa Kernel Oil, Adansonia Digitata Seed Oil. May Contain/Peut Contenir: +/- CI77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dioxide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Smudge Proof
This just isn't spectacular enough and amazing to warrant a $20 price tag. I mean, you do have a couple ways in which you can use it, both with smaller swipes and larger ones, obviously. However, the product itself isn't that great. It's literally just average when it comes to the quality and consis...
Most Helpful Critical Review
Hard, dry, waxy texture
All my life I've had basically no eyebrows to speak of, they are very sparce and blonde. If I don't wear an eyebrow definer then you don't see them at all. The soft brown color was the perfect shade I needed. This Alleyoop Eyebrow pencil does a good job of coverage giving me the right amount needed....
653 results
Fairly Easy To Use
Reviewed at

Taupe is typically made for lighter blonde shades, but this particular "taupe" is actually somewhere between a light and medium brown that's EXTREMELY cool leaning. This actually reminds me of some brow pencils I've gotten in espresso shades to give you an idea how far this is from a blonde friendly shade. Color inaccuracy aside, I think this pomade stick is a good formula and blends and wears well. Another downside for me was the included spoolie that's very short and awkward to hold. I thought for sure it was going to slot back inside to lengthen the spoolie to an actual usable length. Not the case and you're expected to just awkwardly use it. Otherwise, I mostly liked this but there's some very noticeable downsides.
Nice angled tip; bit pricey
Reviewed at

I have dark brows and got the light color, but the coloring isn't the issue -- it's a nice light tan that would work for lighter colored brows. However, it's a very hard stick to actually get anything onto your skin. You have to press a certain way or otherwise it won't do very much. I also have thick brows so getting around the hair can be an issue, so if you have thick brows and are trying to fill them in, do not recommend this one. Otherwise the quality seems good for the price, I like that it comes with a brow brush attached, and the packaging is cute. Also, once I got the color on it lasted awhile throughout the day.
A Real Go-To, All-in-One Brow Pencil
Reviewed at

This is a fairly standard eyebrow pen with a waxy medium that glides on well. The medium brown is as expected -- see the photo. The flat angled tip allows for one to draw thin lines, if you are hoping to achieve a microblade affect. Its design also allows for a thicker application. I'm puzzled by the pricepoint as it's almost three times the amount of most pens so I'm assuming the "vegan" ingredients must be the factor that bumps up this price. Compared to other pens, this performs on an equal level. It washes off fairly easy.
Alleyoop eyebrow pencil in the shade dark brown
Reviewed at

I've tried a lot of eyebrow products over the years, but this Alleyoop Swift Brow All-In-One is definitely a favorite. The dark brown shade matches my brows so well, and the pencil is super easy to use. It's got a nice, sharp point that lets me draw clean lines, especially on the sparse ends of my brows where I need the most help. The twist-up design is really handy and the spoolie on the end makes it easy to brush through for a natural finish. I love how lightweight it feels, and the fact that it doesn't smudge or fade, even when I'm rubbing my eyes or get caught in the rain. It's one of those products that just works, and the best part is it comes with a built-in sharpener, which I've never seen in a brow pencil before. Super smart! The color lasts all day without needing a touch-up, and when it's time to remove it, it comes off easily with makeup remover. Overall, it's a solid pick for anyone looking for a reliable, easy-to-use brow pencil that gives great definition without any fuss. I'll definitely keep using this one for my daily looks.
Brow love
Reviewed at

I always use precisely my brow pencil but decided to give alleyoop a try because I like the mascara so much. The pencil is great (fyi, I would like a longer handle for the brush, or to have the brush attached to the pencil). Love the product, fills with precision, good coverage.