Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Sexy Hair Style Sexy Hair Hard Up Hard Holding Gel #1
Sexy Hair Style Sexy Hair Hard Up Hard Holding Gel #1

 Style Sexy Hair Hard Up Hard Holding Gel

Online only

$36.95

or

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Provides extreme hold
  • Flake-free
  • For all hair types
  • This bottle is made with PCR and is continuously recyclable. PCR or Post Consumer Resin is discarded plastic that has been recycled, reused, cleaned and reprocessed

Item 2550519

How To Use

Apply to damp or dry hair and style. Avoid contact with eyes. Keep out of reach of children.

Ingredients

Water (Aqua, Eau), Sorbitol, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Carbomer, Alcohol Denat., Polysorbate 20, Potassium Hydroxide, Sodium Hydroxide, Fragrance (Parfum), Ethylhexylglycerin, Mica, Sodium Chloride, Keratin Amino Acids, PPG-12 Dimethicone, Amylodextrin, Phenoxyethanol, Limonene, Hexyl Cinnamal, Butylphenyl Methylpropional, Linalool, Citronellol, Alpha-Isomethyl Ionone, Benzyl Salicylate, Amyl Cinnamal, Titanium Dioxide (CI 77891), Blue 1 (CI 42090).

Frequently bought together

3 items

Current Product

Sexy Hair

Style Sexy Hair Hard Up Hard Holding Gel

Size

16.9 oz

$36.95

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Step 2

Current Product

Sexy Hair

Style Sexy Hair Hard Up Hard Holding Gel

Size:

16.9 oz

$36.95

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

280 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
My Beauty Routine Takes
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Will definitely be purchasing again!

Actually purchased this for my husband & now I am using it also. We both have short hair but need the strong hold that lasts all day - this definitely does! I would recommend to anyone who likes to sculpt their hair & have it stay.

Versus
Most Helpful Critical Review
Great for Shine!

I purchased this to try on my naturally curly hair. When I use other products with it, it does just fine. I can't use this product alone. Even though it claims to have a high hold factor, it doesn't. It does, however, provide plenty of shine! Giving it three stars because of the hold factor. I could...

280 results

It works!!!

Submitted 4 years ago

By Hairhead

From St. Louis, Mo

Verified Buyer

Reviewed at

Sexy Hair - BV

I have used this for over 20 years- I have curly wavy thinning hair with lots of cowlicks (is that the word???) Anyway, I also perspire through my head which immediately causes my hair to go limp. A good haircut, round brushes and a powerful hairdryer that could lift an airplane gives me the ability to have a real hair style. People constantly tell me how lucky I am to have such great thick hair-nope- it's the Hardup. It doesn't weigh my hair down (pastes always KILL my hair-it just lays right down and dies.) My hair stays clean and manageable-actually looks better the day after I wash it. It has become pricey so I have tried other products; I don't think there is anything better on the market.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Good hold

Submitted 4 years ago

By alexisc1992

From undisclosed

Verified Reviewer

Reviewed at

Sexy Hair - BV

I've been using this gel on my son for a year now. It's a good medium hold but doesn't last all day. You can change the hold by use more or less water while styling.

Was this review helpful to you?
Great hold!

Submitted 4 years ago

By sophigaa

From undisclosed

Verified Reviewer

Reviewed at

Sexy Hair - BV

I love the way this gel smells. It has a good hold and lasts all day. I did a slick up bun using this to go to a theme park and at the end of the day, my hair was still intact. 10/10 recommend

Was this review helpful to you?
Super hold!

Submitted 4 years ago

By pinkpandapunk

From undisclosed

Verified Reviewer

Reviewed at

Sexy Hair - BV

This is definitely one of the strongest holding products I've ever used! As a professional hair stylist who specializes in mens hair I can tell you that this is my go to for stiff and all day hold!

Was this review helpful to you?
Way Too Sticky

Submitted 4 years ago

By Debbie

From Midwest

I love Sexy Hair products, but this one is not for me. Tried using it on damp hair and that was a mistake. I wasn't able to style hair because it was very sticky and heavy. If you're using it for fly aways, you won't be disappointed.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 8 Questions
Q
My hair is platinum blonde. This product makes my hair blue. I tried rubbing it between my hands for a long time and it is still blue. What am I doing wrong? I want a hard hold.
Asked by Ronnie
Official Answer By Sexy Hair - Brand Engage
Thanks for reaching out! The blue tint you see is normal—it comes from the color of the gel itself and shouldn't leave a blue cast once it's fully worked through your hair. We recommend starting with a very small amount, rubbing it well between your palms, and applying it evenly to damp or dry hair, focusing on distributing the product rather than layering it in one spot. If you're still seeing a blue tint after using only a small amount, especially on platinum blonde hair, this product may not be the best fit for your hair color. We'd be happy to recommend a different hard-hold styling product that won't affect the appearance of lighter hair.Was this answer helpful to you
Q
Can I use it before flat iron
Asked by Me
Official Answer By Sexy Hair - Brand Engage
Hi there! Yes, this can be applied to damp or dry hair.Was this answer helpful to you
Q
Smaller sizes
Asked by Lou
Official Answer By Sexy Hair - Brand Engage
Thanks for your comment. We are always looking to improve our products and appreciate your feedback on the Style Sexy Hair Hard Up Holding Gel.Was this answer helpful to you
Q
Is this product ok for blondes, or will it have a blue tint to it?
Asked by Marie
Official Answer By Sexy Hair - Brand Engage
Hard Up Hard Holding Gel works on all hair types for a maximum high hold finish and humidity resistance that lasts up to 48 hours. This flake-free formula tames frizz and flyaways while creating the appearance of thicker hair. Sculpt, mold or form hair into your desired style with a long-lasting shine finish. Make sure that the gel is spread evenly to avoid a blue cast to blonde hair.Was this answer helpful to you
Q
Can I use this product to began my dreads ?
Asked by Diva1951
Verified Reply - Brand ExpertYes, you can use Style Sexy Hair Hard Up Gel can be used to begin dreads. We also recommend you check out our entire Style Sexy System and look at our many options for dreads.Was this answer helpful to you