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Online only price
Diamond and Platinum members earn 10X points on thousands of products. 5X points on everything else! Online only thru 8.12.
Summary
The UOMA Beauty Say What?! Foundation is available in 6 custom formulas across 51 shades. The long-lasting, weightless, and hydrating formula offers adjustable, vibrant matte coverage. It's infused with biomimicry pigments that think like your skin to give it that flawless finish and blurred effect.
Benefits
- 51 shades for all
- Infused with nourishing skincare ingredients for a foundation that works while you wear
- Weightless, long wearing, vibrant matte finish
- Formula helps conceal imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots
- Paraben free, fragrance free, talc free and D5 free
Item 2593622
Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish. Use fingers for a more sheer coverage. 1 pump for sheer to medium coverage. 2 pumps for medium to full coverage.
Water (Aqua), Dimethicone, Trisiloxane, Butylene Glycol Dicaprylate/Dicaprate, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Isododecane, Glycerin, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Alcohol, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Fragrance (Parfum), Polymethylsilsesquioxane, C20-24 Olefin, Di-C12-13 Alkyl Tartrate, Silica, Poloxamer 338, Tocopherol, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. (+/-)/May Contain: CI 77491 [ Iron Oxides ], CI 77492 [ Iron Oxides ], CI 77266 (Nano) [Black 2].
WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer
Learn more at www.P65Warnings.ca.gov
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Drunk Elephant serum deluxe with $50 makeup or skincare purchase (valid thru 8.30.25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
My holy grail foundation
I've been doing makeup for over an decade and I've never found a foundation that doesn't make me look cakey. I've tried every popular brand in the world (under $50) and just couldnt find a product my skin liked until this one. I have both very oily and very dry skin and zero skin care routine so a...
Most Helpful Critical Review
Dries too fast and does not set
I was looking for a new foundation and the Ulta representative recommend this product and color matched me. I have difficult skin to color match with because my face, neck and chest are all different colors. The color I chose was beautiful and matched perfectly so I gave it 2 stars. I was excited...
31 results
No, I don't believe I would buy this product again
I was hoping this product would perform close to the Becca foundation that you can no longer get. It's OK but not a go to foundation. It's more watery in my opinion and coverage has to be worked on quite a bit. I am sorry, but for me it's not what I was hoping for.
Amazing finish
I dont teally wear foundation but gor aome reaaon wanted to try this one and it was on sale . I am SO happy with it ! It wasnt heavy and it didnt cake up ! I am beyond happy
Better late than never!!
I LOVE this, I currently have 9 foundations(yes I counted) that I rotate through and I wish I found this sooner. I love how it lays on my face and makes my 42 year old skin look amazing. I will say that it will pill if you do not let your primer set.
So ORANGE
I got shade TN1. The formula is great- relatively clean, with a soft matte finish. It also did not upset my very sensitive skin. This would be one of the BEST foundations if the color wasn't so wrong. If you can find a shade that works, go for it
No I think is too loose
Is so loose