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Color Wow Root Cover Up Powder
Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Key Ingredients
- Reflective, multi-tonal mineral powder (in 8 shades)
Benefits
- Great value: compact includes 6 months – 1 year of applications
Formulated Without
- No waxes, dyes or peroxide
Item 2286445
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
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Reviews
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Hair Type
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1437 results
Just okay for me
Barely adequate coverage. Not as good as Joan Rivers brand. Will not buy again unless i cant find anything else.
Works well
Hair Type Wavy Hair
Does a good job for smaller touch ups. Doesn't completely cover grays, but well enough. Have bought this several times.
Works well
Hair Type Straight Hair
This product covers gray hair with a swipe of a brush.
This will be a re-purchase product for me for sure
Hair Type Straight Hair
I bought during savings event, very happy with it. I included a side by side comparison that shows a light layer of it applied. You can build it up, no sticky feeling, lasts between washes just minor touch up. Next time I'll go a shade darker.

Might work for Blonds, but NOT Brunettes!!
Hair Type Straight Hair
I knew right after the first application, I had to return it. Does not cover at all!! I was so happy that it was on sale so I bought 3, but was soon very disappointed after I tried it.