Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
RODAN + FIELDS Pure C Serum with 10% Ascorbic Acid
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Members earn up to 4X points on purchases & services thru 7.18. Excludes UB Marketplace™.
Highlights
Summary
A collagen‑supporting Vitamin C face serum with 10% pure Ascorbic Acid that visibly firms, smooths, and brightens skin for a more radiant, even‑looking complexion.
Benefits
- Visibly firms, smooths, and brightens skin
- Supports natural collagen production to help maintain firmness and elasticity
- 3 out of 4 women had plumper‑looking skin and fewer fine lines
- Delivers 2X improvement in skin’s natural antioxidant capability
- Provides two lines of defense: antioxidant protection + collagen support
Key Ingredients
- 10% Pure Ascorbic Acid (Vitamin C) supports natural collagen production for visibly firmer, smoother, brighter‑looking skin
- Ginger‑Derived Antioxidants help neutralize free radicals and support skin’s natural antioxidant defense
- Water‑Free, Oil‑Free Formula helps maintain Vitamin C potency for consistent performance
Research Results
- Percent of participants noticing improvement after 8 weeks:
- 94% achieved less noticeable wrinkles*
- 90% had fewer fine lines around the eye area***
- 82% had fewer fine lines***
- 82% had softer skin***
- 78% had smoother-feeling skin***
- 75% noticed plumper-looking skin***
- 75% noticed more translucent-looking skin**
- 73% noticed smaller-looking pores***
- 73% noticed healthier-looking skin
- 71% noticed more even-looking skin tone***
- 69% noticed brighter, more radiant skin***
- 68% had less visible discoloration***
- †Euromonitor International Ltd; Based on custom research conducted Nov-Dec 2024, Retail Value Sales for 2023, Definitions per Beauty & Personal Care 2024ed.
- ***Based on an 8-week U.S. clinical and consumer study.
- ****Results after 4-weeks. Based on an 8-week U.S. clinical and consumer study.
- *****Based on an 8-week U.S. clinical study using image analysis of wrinkles.
Item 2651666
Use AM + PM. After cleansing + toning, apply 2-3 drops. A little goes a long way.
Allow Pure C Serum to dry fully before applying a moisturizer. Apply SPF when using this product.
Suitable for all skin types.
Propanediol, Ascorbic Acid, Glycerin, Ethoxydiglycol, Butylene Glycol, Acetyl Zingerone, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this serum! You will too, scouts honor!
I've been using the Rodan + Fields Pure C Serum consistently, morning and night, and overall, this is a very strong Vitamin C product that delivers visible results quickly. The texture is lightweight and silky, absorbs well, and layers easily into an existing skincare routine without pilling or heav...
Most Helpful Critical Review
Use with caution
Before I begin this review I am obligated to inform you that this review is "Incentivized" I received these products in exchange for my most honest review: I am so reluctant to write this review…… after trying this product I had to extend it to others and I want to be clear that my family members l...
1049 results
Brightened my skin without irritation
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I've tried a lot of vitamin C serums over the years, and Rodan + Fields Pure C Serum is definitely one of my favorites. It feels lightweight, absorbs quickly, and doesn't leave my skin feeling sticky or greasy. I was a little worried it might irritate my sensitive skin, but I haven't had any issues. After using it consistently, I noticed my complexion looked brighter and more even. My skin has a healthier glow, and some of my darker spots have started to fade. It layers well under my moisturizer and sunscreen, and a little goes a long way, so the bottle lasts longer than I expected. If you're looking for a vitamin C serum that feels gentle while still delivering noticeable results, I think this one is worth trying. I'll definitely keep it in my skincare routine.

Effective C-Serum
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I used this serum in conjunction with my nightly routine and I noticed a difference after about 2 weeks of use as did my aesthetician when I visited her. While the serum feels oily it soaks in quickly and doesn't leave the skin with an oily feel and it doesn't end up on my pillowcases which is great.
Increased plumpness
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

This serum worked so effectively in plumping the skin and filling and fine wrinkles and lines. Easy to apply and absorbs quickly. It is a great and effective way to use a vitamin C serum and oil form. That is what I liked most about this serum was the fact that it absorbed really quickly. Not only is it effective at fine line and wrinkle treatment. It is great for preventative skin care.

Brightening Results, But Slightly Greasy Finish
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I used the Rodan and Fields Pure C Serum for a few weeks and overall it's definitely a great product. It helped brighten my skin and improved my overall texture, making it feel smoother and more even. I also really liked that it doesn't have a strong overpowering smell like many other vitamin C serums do. The only downside for me was that it didn't fully feel like my skin absorbed it. It left a slightly greasy layer, which I wasn't the biggest fan of and ultimately why I stopped using it. Overall, I would still give it 4 stars because it does what it promises in terms of brightening and texture, I just wish the absorption felt a bit better.

It's gobbling up my sun spots.
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I'm honestly surprised at how well this works. I've been using it day & night, after toner & a ceramide serum but before everything else. I'll put a few drops (you literally only need a a few) in my palm & then kind of tap & press it in with my fingertips. It's fading my sun spots & brightens, my sister asked if I'd had a peel at Easter. I love that it's super concentrated, no oil or water, that plus the makes the price worth it, imo.



