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FENTY BEAUTY by Rihanna Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
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Highlights
Summary
Made to move with you: A buildable, lightweight foundation in a natural matte finish that's extreme longwear and resists creasing—in all-new shades to match more undertones.
Benefits
- Resists creasing, sweat, humidity + transfer
- Lightweight, medium, buildable coverage
- Looks like skin + feels like nothing
- More neutral undertones offer more flexibility for easy shade matching
- Extreme longwear foundation with a natural matte finish that lasts up to 12 hours
- Fluid Flex Foundation Technology moves with you + stays smooth
- For smoothest results, apply with Fluid Flex Foundation Brush 165
- Rihanna's Inspo: “I just fell in love with the formula, how light it was, how it matched my skin perfectly, the neutral undertones, all of the things that I wanted better in a foundation. Once you start using this, it's over."
Key Ingredients
- Infused with starfruit extract for all-day oil + shine control
- Color-true pigments that help resist oxidation
Research Results
- 94% agreed it doesn’t settle into fine lines*
- *in a consumer study of 33 people
Item 2660693
For medium coverage, use one pump. Blend with Fluid Flex Foundation Brush 165. Use a swiping motion for spreading, then stipple to build---start from center then move outwards.
If you want fuller coverage, layer on another pump where desired.
For best results, set with You Mist Makeup-Extending Setting Spray and blot on the go with Invisimatte Instant Setting + Blotting Powder.
Aqua/Water/Eau, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Peg-10 Dimethicone, Sodium Chloride, Silica, Averrhoa Carambola Fruit Extract, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Phenoxyethanol, Mica, Polyglyceryl-3 Diisostearate, Aluminum Hydroxide, Isododecane, Disteardimonium Hectorite, Polyglyceryl-2 Stearate, Stearic Acid, Palmitic Acid, Aluminum Dimyristate, Dimethicone/vinyl Dimethicone Crosspolymer, Alumina, Lactobacillus Ferment, Arachidic Acid, Myristic Acid, Lauric Acid, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).
This brand is excluded from most Ulta Beauty coupons.
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FAQs
How do I find my shade?
We offer a few ways to get your shade match: head to your closest retailer to get shade matched by a BA, utilize the gondola to navigate your shade match, or head to fentybeauty.com to get a digital shade match.
Does Fluid Flex oxidize?
Nope. Fluid Flex is designed to stay true to color. Like any liquid foundation, give her a few minutes to fully dry down + settle into skin before judging the shade. We recommend waiting about 5 minutes when shade matching for the truest finish.
Why are the Fluid Flex shade names/numbers different from Pro Filt’r?
New formula, new shade system. Fluid Flex comes in 50 completely new shades, with more neutrals + undertone options to help even more people find their match. Your Pro Filt’r shade may not be your Fluid Flex shade, so we recommend getting rematched.
Will this settle into fine lines or wrinkles on mature skin? Does it crease?
Our Fluid Flex technology ensures that the formula moves with you. Fluid Flex foundation technology- a smooth and breathable polymer blend, engineered to move with you and infuse with true color-true longwear pigments that look like skin.
Is this good for dry skin? I have dry skin, can I use a matte foundation?
This was formulated for all skin types. We recommend pairing with our Hydra Vizor moisturizer, perfect for skin prep – doubles hydration instantly, leaves skin glowing, and doesn’t pill under makeup.
How much Fluid Flex should I use?
One pump is that girl. Start with one, blend it out in thin layers, then build only where you want more coverage.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Finally a Foundation That Works for My Skin Tone
[I received this product in exchange for my honest review] Foundation is something I usually have an incredibly difficult time with. I get the shade wrong, it looks cakey, it's too dewy or overly matte, I'm unhappy with the way it creases or settles into my fine lines. I'm always looking for a found...
Most Helpful Critical Review
Mixed Thoughts and Opinions
My Honest Review of the Reformulated Fenty Beauty Foundation I've been using Fenty Beauty foundation for almost 7–8 years, and before Fenty, I was never someone who repurchased the same foundation. I would try something, move on, and never really find one I truly loved. Then I found Fenty, and ever...
2543 results
My New Fav
This is my favorite foundation! It provides great coverage without clogging my pores or leaving my face feeling heavy. It's breathable and feels super lightweight while providing great coverage.

My favorite foundation!
[I received this product in exchange for my honest review] Fenty Beauty is one of my favorite brands and I was so excited to receive this foundation! The blend ability is amazing, it's late all day, and my face isn't greasy after a couple hours. I definitely recommend this product!


I love Fenty!!
I received this product in exchange for my honest review. I love the coverage of this foundation! Fenty is always a 10/10. Really lightweight on the skin which is great because I like a natural beat. I did get the color a little light, but it's no problem! Overall LOVE🥰.

Love the coverage and finish
[I received this product in exchange for my honest review] If you don't like glossy and prefer matte texture with good coverage then this would be the perfect foundation for you to try. I'd say I'm kinda surprised how long it stayed without giving me a messy look. It also cover some of imperfections on my face. I've just tried it recently, so I'm not sure if I use it in the long run, would it give me breakouts or not since my skin is sensitive. so far nothing happens yet. Would definitely buy again if run out.

Light weight
[I received this product in exchange for my honest review] I love Fenty by their foundations have a slight orangey color to them. This is my color and I tried to post the foundation blended into my skin but the color blends in so well you cannot see it. Its light weight and my pores are nonexistent.