Great! I just bough this straightener today and wow is an upgrade to my 6 year old straightener I had previously been using. It turns on super easily and heats up super fast (about 30 seconds or less). It also has a small screen to allow you to easily see the exact temperature it is set to. You can change the temperature with the barrel at the bottom of the straightener which is super simple and becuase it's not a button on the top it prevents you from accidentally changing the temperature at any time. I also love the floating plates. They allow for super smooth straightening. I can use this straightener at a lower temperature than I previously used which means I'm damaging my hair less. Also, after straightening my hair is so glossy and soft. I have hair that is on the straighter side (some ends cuve in and other parts of my hair like to go in many different directions), but I think this straightener would probably also work well for someone with wavier or curlier hair. The only thing I don't like about this straightener is that the mini screen on the straigthener will have the word off flashing when it's turned off and plugged in. The only way to make the flashing word to go away is if the device is unplugged which is a little annoying, but it's not really a problem with the device.
Not impressed, disappointed, returning product For starters, I have fine color treated hair with highlights, so i am very cautious with heat products and I use a leave in spray, hair oil and a heat protector and I never have an issue with frizz. This straightener was terrible! it snagged all through my hair. It did not matter if I used a brush or a comb. As others do, I read lots of reviews before making my purchase. Most Ultas around SD were sold out of this product, so it must be good right? The Chi for Ulta, which is cheaper, was the device I had before this one, works much better than this product. There is a review below (a lengthy one) that helped seal the deal to purchase this. I like Hot Tools curling irons, so I had high hopes for this one, but it ultimately disappointed. The pro to this device is it heats up really fast and the digital turn dial is pretty cool. The straightner is light and has a sleek body, but Hot Tools needs to improve the smoothness of the iron plates.
Love it 5
2023-05-18
I read reviews and im starting to think there was a faulty batch. My straightner has worked perfectly allthough ive only had a month. Gets hot easy and makes hair smooth! I love it. Best straightner ive used.
Paint from straightener Melted Into my hair 1
2023-05-05
I got this product as a replacement for another malfunctioning straightener i purchased ar ulta. I hardly straighten my hair but as i continued using this product i noticed the paint chipping on it. I thought NBD, until!!! I was curling my hair with it and after i finished a section i was feeling it to make sure it was ok and i felt hard paint melted into my hair!!!! I do not reccomend this straightner the paint literally melts off and ruins your hair….
I love it but.. 5
2023-04-01
I like the flat iron a lot best one I've had but it has a buzzing sound to it and I don't know if its normal or not. I went to the store thinking it probably wasn't I exhanged it for the same one and the one I got does the buzz sound too. So I'm bummed I haven't received an answer to this question cus I really want to keep it.
would not buy again 3
2023-03-24
i don't hate it but i also don't love it. i am bi racial and my hair is super curly it did great on my treated hair but not my natural roots. and the temperature adjustment isn't in the best place i struggle with it adjusting constantly. have considered taking it back. but the feel of it in my hand is nice i got the purple it's pretty. i think it would have been great if my hair texture was different
Yes love it ! 5
2023-03-17
Works great ! Worth the money