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Summary
Prime Prometics PrimeEyes Eye Brightener delivers the look of 8 hours of beauty sleep in one ultra-creamy swipe, instantly lifting and brightening tired, hooded eyes. Cream-to-powder, primer-powered formula is buildable, crease-proof, water-resistant, and wears beautifully for 12+ hours.
Benefits
- Instant Eye-Lift Effect – Brightens and enhances the appearance of lifted, more awake-looking eyes.
- Creamy, Tug-Free Application – Glides smoothly across delicate lids without pulling or skipping.
- Made for Hooded & Mature Eyes – Won’t settle into creases or emphasize texture and fine lines.
- Long-Wearing & Water-Resistant – Stays in place for up to 8 hours without smudging or fading.
- Shimmer & Matte Finishes – Available in versatile custom-mixed shades for natural or dimensional looks.
- Buildable, Blendable Color – Easily layers from soft daytime definition to more dramatic intensity.
- Quick & Beginner-Friendly – Easy stick format makes application simple, fast, and mistake-proof.
Key Ingredients
- Jojoba Oil: Nourishes the delicate eye area while maintaining softness and smooth application.
- Cream-to-Powder Technology: Delivers smooth glide with long-lasting crease-resistant wear.
- Light-Reflecting Pigments: Add brightness and radiance to tired-looking eyes.
- Primer-Infused Formula: Enhances color longevity while minimizing smudging and migration.
- Skin-Comforting Ingredients: Maintain lightweight wear without dryness, heaviness, or irritation.
Item 77014039
For Best Results:
- Apply directly onto eyelids, inner corners, or along the brow bone.
- Blend with fingertips or a brush immediately after application.
- Layer additional color to build intensity as desired.
- Use lighter shades to brighten and lift the look of the eyes.
- Apply deeper shades to define the crease or outer corners for added dimension.
- Finish with PrimeLash Mascara for a complete eye look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
FINALLY, eye makeup for mature skin!
I cannot tell you how many products I have gone through for my eyes, and every one of them has been a disappointment....UNTIL NOW! The eye shadow does exactly what it says, goes on like butter, does not make my eyelids look crepey and gives just enough depth without looking made up...I went with Tof...
Most Helpful Critical Review
Be careful ordering Item never showed up
This purchase does not appear to process the same as other purchases on the Ulta Website. I ordered and after 10 days it never showed up. I was provided a tracking number that went to an outside website and the label only showed created. Never went any further than that. I was charged for the produc...
93 results
Eye Shadow for the first time in years!!!
Verified Buyer
Reviewed at
I actually loved it. I haven't worn eye make up since COVID. Foundation, blush & mascara is my daily and evening routine. I do wear lipstick occasionally especially if going out. Decided to try this and it went on smoothly and was a light color that wasn't crucial to apply exactly. On my lids and below the outer corners and it brightened my eyes and felt good. Just enough to feel special.
Eye brightener
Verified Buyer
Reviewed at
I love this product and will order more.
eye shadow stick
Verified Buyer
Reviewed at
I don't think I would get this color again
Makes my eyes pop
Verified Buyer
Reviewed at
This is one of the best eye shadows I have used in a lifetime of trying countless different products. This product has great pigments and holds yes to the color you applied. It goes on smooth and creamy and does not dry out your lid. Great for sensitive skin and contacts wearers.
Great!
Verified Buyer
Reviewed at
Lovely, soft to apply, stays on , just great!