Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Earn points on this purchase.
Summary
It's prime-time for your skincare routine! The water-based Prime Focus Brightening Primer Serum from Wet N Wild boosts your skin's radiance as it preps & primes for makeup. Formulated with a blend of Pineapple, Calendula & other flower & fruit extracts to help to brighten, refine & condition skin.
Features
- Brightens Complexion: Illuminate your skin with the help of this primer serum, enriched with ingredients derived from natural plants and flowers. Just apply a drop or two and your skin is on its way to being brighter and more radiant.
- Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
- Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Hibiscus Extract, and more.
- For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
- Wet N Wild makeup products are never tested on animals.
Item 2589823
Dispense 1-2 drops to clean fingertips and gently smooth over face before applying makeup.
Water/Eau, Glycerin, Alcohol Denat., Isopentyldiol, Rosa Damascena Flower Water, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Fragrance/Parfum, Camellia Sinensis Leaf Extract, Propylene Glycol, Hydroxypropyl Cyclodextrin, Leuconostoc Ferment Filtrate, Ananas Sativus (Pineapple) Fruit Extract, Calendula Officinalis Flower Extract, Hibiscus Rosa-Sinensis Flower Extract, Cichorium Intybus (Chicory) Root Extract, Iodopropynyl Butylcarbamate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, T-Butyl Alcohol, Oligopeptide-68, Glycine Soja (Soybean) Oil, Hydrogenated Lecithin, Sodium Oleate, Disodium Edta. May Contain: Titanium Dioxide (CI 77891), Red 40 (CI 16035), Mica, Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Smells lovely
The bottle is huge and it smells pretty lovely! It reminds me of the Pina Colada drink. It's thicker than water consistency and absorbing smoothly and quickly into the skin. It's a water base primer serum and it safe to use without causing any skin irritation. It's very well formulated with fruit ex...
Most Helpful Critical Review
Primer serum
I have been using this serum for a while it smells awesome and thin consistency and feels good for my skin . After using it feels itchy and acne popped up .it might suit some other skin condition i still like the product
100 results
Smells Amazing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really love the smell of this primer! It reminds me of summer. It is easy to apply with the dropper, and makes my skin smooth. I would recommend this product to anyone looking for a fun primer to use everyday.
Great Primer
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I like this water based primer! I love how it is only water based since I have sensitive skin. It is blended with Pineapple, Calendula, and other extracts. I can tell such a big difference when I use this brand from Wet n Wild! This primer leaves my skin feeling smoother and it looks brighter as well. I will be purchasing this in the future! My face feels a lot healthier as well. This is a must buy especially when you use makeup everyday. I highly recommend this primer!!
Eh
Verified Buyer
I bought this as a reasonably priced primer that provided a glow. I saw it used on Tik Tok. It's okay I guess as I am new to the primer world. It feels nice on my skin. I suppose it leaves a slight dewey look. So for the price I would say it's great.
Nice primer
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I do not wear a lot of makeup on a daily basis. When I do my makeup for a special event I enjoy trying new products. I have uneven textured skin and its pretty dull. A brightening primer is great for me. This went on smoothly and I did notice a difference. I will use again.
Love it
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I am picky when it comes go serums but this worked great and I even told my friends about it. Skin felt good and it did exactly what it should. Will be ordering more and recommend. Have tried other brands and didn't like as much!