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Summary
Highlights
DevaCurl's lightweight PLUMPING PRIMER Body-Building Gelée (formerly B'Leave-In), with an Amino Acid Complex for healthy-looking curls, primes with a boost of fullness, moisture and shine. Use as a foundation to layer additional stylers.
Benefits
- Gives all curls ultimate curl flexibility
- Provides body
- Makes hair appear fuller & plumps curls
- Encourages curl shape & definition
Features
- Amino Acid Complex enhances curl body and shape, controls and reduces frizz, maintains shine, improves manageability & combability
- Dermatologist co-developed, backed by science & stylist approved
- Tube made from 30% recycled plastics
- A warm, tropical Cozy Getaway scent that starts with notes of coconut water, casaba melon (a blend of honeydew and cantaloupe), gardenia petals and bitter orange & finishes with warm amber and vanilla bean
- Gluten-free, cruelty-free & vegan
Formulated Without
- SLS/SLES sulfates
- Silicones
- Parabens
Item 2581866
- Rub between palms and apply to soaking wet curls.
- Scrunch in to add body and enhance natural texture.
- Do not rinse.
- Style as usual.
Keep out of the reach of children. In the event of contact with eyes, rinse thoroughly with water.
Aqua/Water/Eau, Glycerin, Alanine, Arginine, Aspartic Acid, Citric Acid, Disodium Phosphate, Ethylhexylglycerin, Glycine, Guar Hydroxypropyltrimonium Chloride, Histidine, Hydroxyethylcellulose, Isoleucine, PCA, Peg-40 Hydrogenated Castor Oil, Phenylalanine, Polysorbate 60, Proline, Serine, Sodium Lactate, Sodium PCA, Sodium Phosphate, Threonine, Tocopherol, Valine, Phenoxyethanol, Parfum/Fragrance, Linalool.
As is common in the hair care industry, from time to time DevaCurl may update certain ingredients, such as preservative systems or fragrance, to improve quality, enhance the performance of the product, or to comply with the latest regulatory requirements. You should always check the product's packaging for the most up to date and accurate ingredient information.
DevaCurl products go through rigorous testing and adhere to all relevant cosmetics regulations for product safety before they reach the market.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
does this product offer heat protection?
- Asked by MerryK
- Official Answer By DevaCurl - Brand EngageHi there! The PLUMPING PRIMER Body-Building Gelée isn't designed to be a heat protector but rather provides boost of fullness, moisture and shine.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Primer....for your hair!
I received DevaCurl Plumping Primer complimentary from Influenster and DevaCurl in exchange for my honest review Plumping Primer is a clear body-building gel hair product that is infused with Amino Acids. It is applied before other styling products. This product used to be called B'Leave-In but it...
Most Helpful Critical Review
Good but not a necessity
I was sent this product for free from Influenster and DevaCurl in exchange for my honest review. Since I have this product, I did enjoy using it. However, I don't know if I would rush to go out and purchase myself. This did smooth my curls and provide some frizz relief. However, I did not notice muc...
253 results
Plumbing Primer
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really like how this gel works through my hair easily and its so lightweight. It doesn't feel sticky or tacky. I love how the bottle doesn't slip through my hands while using it after showering; one of my biggest pet peeves when using hair products after a shower
Love this product!!
Hair Type Wavy Hair
Verified Buyer
So far my hair loves this gelee - my waves go into awesome curls and holds well without the crunch stiff feel and look, too!!
Great for adding moisture and volume to hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Worked great on my hair. Gave it added moisture and volume. Really brought out my curl texture. I highly recommend. I now want to try more products by Devacurl.
Good heat primer
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

It turns out after years of color treating my hair, the curls aren't what they used to be. However, this formula is light, applies like a gel, and doesn't leave a residue. I have found that this is a pretty good thermal heat protection product, so I use it when I'm going to be heat styling my hair.
Does what it claims
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I'm so impressed with this primer, it gave my hair a lot of volume, I have fine hair and this really does make it look more voluminous and thicker. It's also great in that it doesn't leave hair greasy or leave any residue. It layers under my other hair care wonderfully. Definitely worth checking out if you have fine hair.