Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

e.l.f. Cosmetics Luminous Putty Primer #1
e.l.f. Cosmetics Luminous Putty Primer #1

Tab through the images or use the previous or next buttons to navigate each product image

e.l.f. CosmeticsLuminous Putty Primer

Item 2558546

4.2 out of 5 stars. 272 reviews
Size:0.74 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

The best-selling primer goes luminous! The e.l.f. Cosmetics Luminous Putty Primer delivers a soft, radiant base for your makeup application.



  • Infused with Hyaluronic acid & vegan collagen to help plump and hydrate the skin
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect
  • Perfect for those who want a radiant, glowing complexion
  • The ultimate grip on makeup
  • 100% vegan & cruelty-free
  • Use the Putty Primer Applicator for easy & hygienic putty primer application

Formulated Without

  • Phthalates
  • Parabens
  • Nonylphenol ethoxylates
  • Triclosan
  • Triclocarban
  • Hydroquinone

How To Use

Apply a thin, even amount to moisturized skin prior to makeup application. Allow to set for 30 seconds before applying foundation.

Pro Tip: Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Explore e.l.f. Cosmetics Putty Primers:

  • Poreless Putty Primer: Perfect for those who want a poreless, flawless finish
  • Acne Putty Primer: Makeup primer for acne prone skin with Salicylic acid fights breakouts
  • Matte Putty Primer: Perfect for those who want a shine-free matte complexion
  • C-Bright Putty Primer: Vitamin C infused face primer to brighten your skin tone


Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492).