Rated 4.35 out of 5 stars
Most Helpful Positive Review I will continue buying this mascara
I was give this mascara in a sample size and from the 1st time I used it I was in love. I had to run and buy the full size since my sample was done.
Most Helpful Critical Review Would've Been a Life-changer, but the Smudges are Unbearable
I got this in lieu of Tarte's most popular mascara (Lights, Camera, Lashes). I should've stuck to that one.
I really, absolutely love the way this mascara applies. The wand is long and in my preferred style: Hard and small bristles to give you excellent definition and smooth application. And it does! It applies very smoothly and evenly, and it separates lashes beautifully. Once I finish this tube, I will definitely keep the wand.
As for the formula and looks of this mascara, they're very subtle. It definitely adds volume and it makes the lashes look beautiful, but it's quite natural-looking--a daytime look. Which I like! I don't like very heavy mascara. When layering it, it does build appropriately, but even at its heaviest, it's not meant to give you bombastic lashes. I think that's due to the wand.
HOWEVER, after only a couple of hours, this mascara will invariably smudge under my eyes. That's my only complaint with this mascara, but it's a really big complaint. There is absolutely nothing I can do about it. It's super frustrating. The horrible smudges it gives me make me look like I was dumped the day previous and am now hungover. It's terrible. I've had this mascara for about a month now and I've encountered that every single day, a few hours after application. It's sad, but it's come to the point where I simply opt for another mascara I already owned so as to not deal with the smudging. It blends into concealer/foundation really well, too, so it's really hard to take off the smudges.
I've read a lot of reviews that say this mascara's biggest problem is that it's flaky, but I haven't found that. I don't know if I just got lucky and my tube is perfectly preserved, because I haven't encountered flaking at all--but the smudging is unbearable.
I sadly won't be buying this mascara again. Even though I *loved* the wand and the lashes it gives me, the running is just awful. Too bad. It really would've become my favorite mascara ever, if it hadn't been for that.
Reviewed by 1305 customers My lashes look like falsies!
Meli from United States
I prefer a subtle brown mascara for daily wear but this is great for days when I go all out and want long, bold lashes. The plastic applicator with tiny bristles is perfect for applying product without clumping your lashes together. The only problem is that it will flake like crazy throughout the day but I completely solved that problem by using the L'Oréal lash primer first. Now it lasts all day without a single flake or smudge. I swear my lashes look the same at 12am as they did at 12pm! I remove it by gently applying micellar water with a cotton pad.
My go to
D from Chicago
I love that the new packaging uses less paper! The old packaging had unnecessary amount of paper.
As for the actual product… literally amazing. I rebuy every time.
Found Perfect Mascara!
LML from Northeastern Pennsylvania
Been looking my whole life for this, perfect application & no raccoon eyes.
My favorite mascara!!
Karla from Illinois, USA
I absolutely LOVE this mascara. The bristles on the wand make it easy to get even the smallest lashes and it doesn't clump. Probably my number one go to mascara.
Not happy with this mascara
MG from Massachusetts
Did not add length or volume as other brands
GAVE ME A RASH
jaymes with a rash from eye
if you're looking for a product to give you a rash- this is it!
10/10 rash effectiveness
Too much transfer.
Nikki from New Hampshire
I really wanted to like this but I just can't. I love the color and it went on OKAY but kinda clumpy. Throughout the day I had shadow from where it was transfering onto my face. Not a good look.
Not for me
Alyssa lovely from Texas
My sister loved it. But for me I didn't like the brush. My lashes are long and I felt it took more time because of how small the brush was
Absolutely love it
Brandie from ID
I am a burn survivor so I am always extremely hot, so I don't think it's the product as it is me.. Recommend this over and over...
Best mascara ever
Charlet from Pleasant Prairie WI
It the best mascara I have ever used brush is phenomenal
Chloe from Michigan
My favorite mascara by far!!! I've tried like every mascara on the market and this is my go to!!
MakeUpSammi from MA
I have naturally long lashes, but they're pretty finicky. I'm also a total mascara snob, so it's really difficult for me to find a ride or die mascara, or at least it has been until now! Usually when I put on a mascara, my lashes will either clump up and cling to each other for dear life, leaving me with 5 big clumps of lashes, OR some lashes will look great and hold onto the formula while others stay bare no matter how many coats I put on! In one swipe of Lash Paint, my lashes were lifted, lengthened, beautifully black, and had a stunning natural volume. After a second and third coat, my lashes wet still lifted and lengthened, but with more volume while still maintaining a full fan of separation. Tarte has always been toward the top of my list as far as mascaras, but this is a whole new level. My only regret with this mascara is not trying it sooner and saving myself the money and frustration that other mascaras have cost me!
Daisy Marie from Nc
I LOVE this mascara, it's the only one that by the end of the day you can still tell it's there. It however does flake slightly and isn't waterproof. If I was going to buy it I would buy the travel size because, the brush is better, and is WAY cheaper! I would definitely recommend for anyone any age!!
Daisy from Rhode Island
Nicely styled tube and brush but the mascara clumps and is extremely crunchy when dry.
I will always but this product
Sandra from Alpharetta, GA
I love this mascara it's my one and only favorite
Amazing but does flake
Emmarosebud from California
I naturally have long lashes but this mascara makes them look likes falsies! It doesn't clump, glides on so nicely and added length and volume. The only problem is that it does flake, so I use the L'Oréal lash paradise white primer underneath and then I'm good to go all day.
Meg from VA
This mascara is okay when you put it on, nothing spectacularly different than other brand name mascaras. But by the end of the day, this mascara is so far down my face, under my eyes, above my eyes, and everywhere in between. I've never had this problem with a mascara before and will not be purchasing this product again. Spend your money elsewhere.
Don't waste your money
Tera from Guthrie ok
I usually love Tarte products but this one is no good. It doesn't last through out the day and has no volume. Made my eye lashes look very dull.
will always be my main mascara
naomi 🤍 from usa
so i saw a lot of reviews saying it was clumpy, dried up, not lengthening at all, gives no lift, smudges off quickly but omg.... for me, ever since i got it, i've been obsessed. i have very straight asian eyelashes and this mascara keeps them up all day. i use only one coat, maybe half of a second coat, and it looks flawless. it's lengthening, holds the curl, never ever smudges or chips off for me, it separated all the lashes but still makes them voluminous:) best mascara i've ever had !🤍🤍
Tissy from Seattle
I was shocked that I received a product that was dried up and barely had any mascara on the wand. Don't recommend this one at all.
The best mascara ever!!
Jenna from Iowa
I have struggled to find a good mascara, and then I got this one as a gift for my birthday. It does not clump, and it makes my lashes appear fuller and longer. It is definitely my go-to!
Looks great but runs
Mom of 4 from Texas
I loved this mascara when I first put it on. It goes on my lashes easily and transforms my short lashes into long, full lashes. It looks really pretty when first applied. Unfortunately it does run down and by the end of the day under my eyes are all covered in run off mascara.
JayKay from United States
I love that this mascara is vegan, but I feel as if it's a bit heavy? You need to hold the wand to the tips of your lashes for a few seconds for them to stay elevated instead of falling straight. It's not something that's impossible to work around. I do like the color and applicator!
Samie from KC
Maybe I'll have to try it again but I really, really reeaally wanted to like this mascara. I'm an eyelash freak and obsessor. It wasn't bad, but it also wasn't great. I felt like there was not much lift, length or even hold. It clumped my lashes together and was difficult to separate them even with a dry spoolie and tweezers. Also with pre and post curled lashes, they seemed to fall more flat with this one.
short thin eyelashes from NM
It separates and lengthens your eyelashes