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Summary
Refillable stainless steel mascara delivering buildable volume and separation|Plastic-free primary packaging|Long-lasting lift|Vegan and cruelty-free formula
Benefits
- Buildable volume without clumping
- 24hr lift and separation
- Smudge-resistant wear
- Designed for everyday wear
- Vegan and cruelty-free formula
Features
- Plastic-free primary packaging with a medical-grade stainless steel
- Refillable mascara tube designed for circular reuse
- Tubes are cleaned, sanitized, and returned to circulation through Izzy’s closed-loop system
Includes
- Premium black mascara
- Reusable return bag
- Pre-paid return label for easy refill and circular reuse
Item 77010550
For best results:
- Start with clean, dry lashes. Position the brush at the base of your lashes and gently wiggle the wand upward to coat lashes from root to tip.
- Sweep the brush upward and outward to separate, lengthen, and define lashes. Use the tip of the wand to reach smaller lashes in the inner and outer corners.
- Apply additional coats while the mascara is still soft to build volume and length without clumping.
- To remove, use warm water and a gentle cleanser. The tubing mascara formula slides off easily without harsh rubbing.
Return & Reuse:
- When your refillable mascara is empty, place the stainless steel tube back into the original mailer using the prepaid return label included with your order.
- Send the tube back to Izzy. Every component is professionally cleaned, sterilized, and reused or recycled as part of our zero waste beauty system.
Water (Aqua), Iron Oxides (CI 77499), Helianthus Annuus (Sunflower) Seed Wax, Styrene/Acrylates Copolymer, Glyceryl Stearate, Myrica Pubescens Fruit Wax, Stearic Acid, Glycerin, Propanediol, Copernicia Cerifera Wax, Acrylates Copolymer, VP/Eicosene Copolymer, Rhus Succedanea Fruit Wax, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanediol, Xanthan Gum, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
17 results
I love Izzy!
Izzy is an amazing & thoughtful company. I hope they are successful for a long time! I love the concept & innovation of this brand. I LOVE the luxe metal packaging (also I think they could do new engravings on it every year. Not only would that be gorgeous and unique, but it would be fun to get one and know how old it is, sort of like with old quarters.) My one drawback and the only reason I can't give five stars is I don't like the mascara formula. It is heavy and super wet, which means not only does it take forever to dry down (I'm talking like ten minutes), but it's a messy application, and the curl is gone instantly. I also remember it transferring really badly throughout the day. I blame it on their commitment to being vegan, which I can honestly do without if it's going to cause formulas to not work. (Although isn't elf vegan? And yet their mascara is killing it.) I hope they can reformulate snd improve, and I also hope their brow gel formula is better. I also hope they come out with more products, like a refillable powder compact! So happy they're at Ulta, as I would like to continue to support their company and get Ulta's loyalty points ;)
My Forever Mascara
I've been using Izzy mascara for years, and I'll never use anything else for my lashes. The product itself is really great (beautiful lashes every time), but I have zero guilt when I replace her because she gets swapped instead of thrown out. I love to see a smart, sustainable brand! ✨
Good Quality & Sustainable?!
One of the few make-up companies actually trying to reduce plastic waste! Such a great business concept and high quality product. The mascara stays on really well...it's almost hard to take off!
Love this innovative product and brand!
I love the Izzy brand and philosophy, to help save the planet one product at a time. This innovative product has a great mascara formula, that glides on easily and stays on throughout the day. A true game changer!
The best mascara
I've been wearing this mascara for years. I love that it's eco friendly and I've continued to use it because of how nice it looks on! Excited to see it at Ulta!!