Wella Invigo Blonde Recharge Cool Blonde Purple Shampoo

I've tried a few purple shampoos and they all leave my hair feeling dry and gross! This does not!!! I asked my new stylist what purple shampoo she suggested and I'm so glad I did! This left my hair feeling soft. Softer than a lot of shampoos I've tried! And it took out brass better than any other purple shampoo I've tried. It smells good. If you have blonde hair this is a must add to your routine. Highly highly highly suggest buying this!

I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner after reading several great reviews. Overall it's a good product in my opinion but I have tried other purple shampoos & conditioners before using the redken that are slightly better than this wella brand. I regularly use purple shampoo & conditioner 3 times a week as I've heard if you use daily it can make your hair dry, Ive used these wella products a total of 4 times & left in for the max time it says on the bottle, I can still see some brassyness & I've used other products including the redken that took away the brassyness after just a couple uses. These products also do leave the lighter parts of my hair a very light purple color, I actually think it's pretty & I'm not sure if it's the shampoo, conditioner, or both but my hair does look shiny after using. I personally don't think neither shampoo or the conditioner smell all that great & I think for the price it should smell good, that is one issue for me when it comes to shampoos & conditioners is the smell which is why I never stuck with any other purple products before using redken. Honestly after I finish using this shampoo & the conditioner I'll probably continue my search to try a different shampoo & conditioner. I'd recommend this to anyone who is not worried about the smell & your hair looking lightly purple but if your like me & you like your shampoos & conditioner to smell nice then I suggest to pass on these wella products.

I love wella but this line falls so short. I have naturally curly hair and this left my hair feeling stringy, a tangled mess, and did nothing for the color. I was using matrix purple shampoo and conditioner before and I will be going back to it. I use the wella fusionplex and absolutely love it, but for blonde care you're best to spend money elsewhere. This shampoo and conditioner is very watery and not moisturizing at all, and I noticed no difference in the brassiness of my hair afterwards. Extremely disappointed.

Bought this for the first time and was hesitant but I'm a Wella hair fan. Happy that I did as it really made my highlights stand out and I received lots of compliments! Highly recommend!

Really love this product made my hair look lighter and helped it stay platinum blonde 10/10 recommended!!!!