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Maybelline Instant Age Rewind Eraser Treatment Foundation
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Summary
Maybelline New York's Instant Age Rewind Eraser Treatment Foundation with SPF 20 blurs early signs of aging in an instant. The blurring sponge-tip applicator delivers medium coverage. This moisturizing foundation with provitamin B5 goes on smooth for a creaseless, natural finish that lasts.
Benefits
- Buildable, medium coverage foundation quickly conceals age spots
- Just click to blur uneven tone, fine lines & dryness
- Delivers all-day comfort
- Formulated with moisturizing provitamin B5 & SPF 28
Features
- Built-in blurring applicator erases lines
- Sponge tip glides on ultra-smooth for a natural finish that won't settle into fine lines & wrinkles
- Available in various shades for a range of skin tones
- Non-comedogenic & suitable for sensitive skin
Item 2617984
Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
For external use only. Avoid contact with eyes. Discontinue use if signs of irritation or rash appear. Keep out of reach of children.
360: Cyclopentasiloxane, Aqua/Water/Eau, Ethylhexyl Methoxycinnamate, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, Peg-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, Peg-10 Dimethicone, Hydrolyzed Wheat Protein/Pvp Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Silica Silylate, Potassium Sorbate, Ethylparaben, Tocopherol, Ascorbyl Palmitate, Panthenol, Aluminum Hydroxide, Citric Acid, Bht, Sodium Pca, Propylene Glycol, Urea, EDTA, Tin Oxide, Ethylhexylglycerin, Trehalose, Polyquaternium-51, Soluble Collagen, Sodium Hyaluronate, Trisodium Edta, Benzoic Acid. May Contain/Peut Contenir (+/-): Ci 77891/Titanium Dioxide, Mica, Ci 77491, Ci 77492, Ci 77499/Iron Oxides.
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Questions
Ask a QuestionQ&A
Showing 20 out of 41 Questions
- Q
Is this product sweat and transfer resistant?
- Asked by shelli
- Official Answer By Maybelline - Brand EngageHello, This product does not claim to be sweat and transfer resistant.Was this answer helpful to you
- Q
I've been using Maybelline instant age rewind eraser treatment makeup 290 creamy beige. Has it been discontinued? If so what would be the most appropriate color/# now?
- Asked by Geet
- Official Answer By Maybelline - Brand EngageHello there! While the Instant Age Rewind Eraser Treatment Makeup in shade 290 Creamy Beige has been discontinued, we understand you're looking for a similar shade. We highly recommend using the virtual try-on tool. This allows you to see how different shades look on your skin tone in real-time, helping you find the most appropriate match. You can also explore online swatches and reviews, which can provide additional insights into how the shades appear on different complexions. Consulting with a beauty advisor at a retailer that carries Maybelline can also be helpful in finding a suitable replacement shade.Was this answer helpful to you
- Q
I'm 71 years young and switching from Estee Lauder ( To pricey ) Since I've retired to drugstore brand, The current color I'm using in Estee Lauder is 3C1 Dusk which color would match be pretty good or even a little darker?
- Asked by Kona
- Official Answer By Maybelline - Brand EngageHello there and welcome! Thank you for reaching out regarding our Instant Age Rewind Eraser Treatment Foundation. We have a Virtual Foundation Shade Finder Quiz that helps you find the right product for your skin tone and undertone. Click here to view: www.maybelline.com/foundation-shade-finder We hope you find your perfect shade!Was this answer helpful to you
- Q
I used the instant age rewind concealer in medium as a concealer/foundation. Which shade would I pick for foundation shade, knowing my perfect shade is the medium in the concealer?
- Asked by Ann
- Official Answer By Maybelline - Brand EngageHey there! Thanks for reaching out regarding shade matching with our Instant Age Rewind Concealer and Foundation. If you wear shade 130 medium in our concealer, we recommend shade 210 for warm undertones or 310 for neutral undertones. For the perfect match, please virtually try on via our website! Click here to view: https://tinyurl.com/26kpdlt2Was this answer helpful to you
- Q
I have an older version that touts 18spf and my color is "200 Creamy Natural" is the color the same as the new "200 Cool Beige"
- Asked by Brittany
- Official Answer By Maybelline - Brand EngageHi there! Thank you for reaching out about Instant Age Rewind Eraser Treatment. We currently do not offer a shade 200 in this product. We appreciate your interest and will share your feedback with our team.Was this answer helpful to you
- Q
Is this a Maybelline replacement for the Age Rewind Radiant Firming Makeup? I have been using the Radiant Firming Makeup for years, but noticed when I got my recent purchase home (even though in the same type of bottle), it said Eraser Treatment Makeup.
- Asked by Gloria
- Official Answer By Maybelline - Brand EngageHello! This product is not the same formulation as the Radiant Firming Makeup, but it can be used as a foundation to smooth imperfections, improve skin elasticity and to add sun protection. We hope you give it a try!Was this answer helpful to you
- Q
hi i m using estee lauder base she'll beige and honey bronze as for my foundation..can you suggest a shade for concealer
- Asked by marias89
- Official Answer By Maybelline - Brand EngageHello! Based on your current foundation shade, we would suggest checking out shade Medium or Honey. Check it out using the link below! https://www.ulta.com/instant-age-rewind-eraser-dark-circle-treatment-concealer?productId=xlsImpprod3490149#Was this answer helpful to you
- Q
I'm shade 220 in Fit Me. What shade would be best for me in this? I've tried Sandy Beige and Medium Beige and they are too orange.
- Asked by Sdgibson
- Official Answer By Maybelline - Brand EngageHi there! We would suggest trying out Buff Beige for something a bit more neutral. We hope this helps.Was this answer helpful to you
- Q
If I'm a 115 ivory maybelline fit me what color would I match to this I have pink undertones thank u
- Asked by Jess
- Verified Reply - Brand ExpertHi Jess! Based on your current foundation shade we suggest trying out shade Creamy Ivory or Buff Beige. We hope this helps!Was this answer helpful to you
- Q
is this product animal tested ?
- Asked by kenzee
- Verified Reply - Brand ExpertHi kenzee! Maybelline, a brand of L'Oreal, does not test any of its products or ingredients on animals and has been at the forefront of alternative methods for over 30 yrs. For more information, please click here: http://bit.ly/1Npr1DzWas this answer helpful to you
- Q
what is the undertone of buff beige?
- Asked by char
- Verified Reply - Brand ExpertHi Char! We do not have any prepared information about the undertone of this shade we recommend bringing your foundation or concealer that matches you to the store to help find the best fit! Or try this Shade Finder will help take the guesswork out of finding your perfect shade. This link will take you to this online tool as well; http://www.ulta.com/shade-finders/maybelline-foundation-finder/Was this answer helpful to you
- Q
Can I use this after my MAC strobe cream for a dewy look?
- Asked by annas
- Verified Reply - Brand ExpertHi annas! You can absolutely use the Instant Age Rewind Eraser Treatment Makeup after any dewy primer to achieve a dewy finish. We would recommend our FaceStudio Master Prime Blur + Illuminate Primer. Hope this helps!Was this answer helpful to you
- Q
Does this give a matte finish?
- Asked by anna
- Verified Reply - Brand ExpertHi anna! This product does not provide a matte finish. It is formulated to smooth any imperfections on the skin, as well as improve skins elasticity. We hope this helps!Was this answer helpful to you
- Q
Is this good for very acne prone skin? Will it cause breakouts?
- Asked by singer107
- Verified Reply - Maybelline Consumer CareHello Singer107! Thank you for reaching out. Our Instant Age Rewind Eraser Treatment Makeup is suitable for all skin types. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles. The applicator is protected by an anti-microbial system. Hope this helps!Was this answer helpful to you
- Q
What shade best matches the L'Oreal True Match Lumi Healthy Luminous Makeup in Soft/Classic Ivory n1-2?
- Asked by singer107
- Verified Reply - Brand ExpertHi singer107! The shades that are similar are Classic Ivory and Creamy Ivory. However, it is very difficult to recommend a shade based on this kind of communication. We have a great tool on the webpage for this product called CLICK HERE TO FIND YOUR PERFECT SHADE!. This Shade Finder will help take the guesswork out of finding your perfect shade. This link will take you to this online tool as well; http://www.ulta.com/shade-finders/maybelline-foundation-finder/Was this answer helpful to you
- Q
I am in shade 125 of the fit me foundation which concealer color do you recommen?
- Asked by Snowya
- Verified Reply - Brand ExpertHi Snowya, it is hard for us to suggest a shade of concealer when we cannot see you. We recommend bringing your Fit Me Foundation into Ulta and comparing it to the shades in our Instant Age Rewind Eraser Dark Circle Treatment Concealer to find the best match! We suggest checking out the shade Light first!Was this answer helpful to you
- Q
Is this product a concealer or a foundation? I'm so confused.
- Asked by LadyG
- Verified Reply - Maybelline Consumer CareHi there! This product that you are referring to, the Instant Age Rewind Eraser Treatment Makeup, is a FOUNDATION. We have another product called 'Instant Age Rewind Eraser Dark Circle Treatment Concealer' that is a CONCEALER. Hope this helps!Was this answer helpful to you
- Q
If I am in the shade medium for the Age rewind eraser dark circle treatment what color am I in this?
- Asked by Tee
- Verified Reply - Brand ExpertIt is very difficult to recommend a shade based on this kind of communication. We recommend going into Ulta with your Instant Age Rewind Eraser Dark Circle Treatment and matching it up to our Instant Age Rewind Eraser Treatment Makeup shades to find the most similar color. We hope this helps!Was this answer helpful to you
- Q
I have very sensitive skin that can break out in a rash without all natural makeup, is this for me?
- Asked by Grace
- Verified Reply - Brand ExpertWe don't make our products specifically for use on sensitive skin, however, we believe our product can be safely used by most people. Maybelline has made every effort to eliminate from its products as many of the known common sensitizing ingredients as possible. The Instant Age Rewind Eraser Treatment Makeup is oil free and dermatologist tested. To see the entire ingredient list, please click on INGREDIENTS link on the webpage for this product.Was this answer helpful to you
- Q
What is the undertone of creamy ivory?
- Asked by Rowan
- Verified Reply - Maybelline Consumer CareHi Rowan! The undertone of creamy ivory is cold. We also have a webpage that can help you find your shade. Please visit http://www.ulta.com/shade-finders/ for more information. We hope this helps!Was this answer helpful to you
Reviews
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Most Helpful Positive Review
I was truly impressed!
This actually does make the delicate area around my eyes look a bit better. My skin was definitely a brighter texture & color. It diffused my lines, a little goes a long way. Most of all I have oily AND dry patches with even some acne (who knew at 50 I'd have acne?) and it did cover existing pimples...
Most Helpful Critical Review
Faulty Containers
The "product" rates a 5 star but the CONTAINER RATES A "0." The first two I bought were awesome and I told friends who then also bought them and loved them. Then, Maybelline must have changed something or some vendor as although the product is still awesome, it is no good if the twist part of the co...
630 results
I keep on buying this product i love it
everybody hating on it really does not comprehend what the product is advertised as. it's a natural finish tinted spf sort of think, labeling it as a foundation is kind of misleading. but oh my gosh this product is so amazing and doesnt crease for me (i use maybelline powder to set),love itt

It's okay, but not the best
I used to use this foundation when i first started wearing makeup in middle school. I bought it again recently for my natural "no makeup days" for a quick sheer cover up for my acne marks. It is a nice foundation for people who want a light to medium coverage. Definitely not full coverage. Although its good, i think there are much better options out there. This foundation can be very greasy, so if you have oily skin, be sure to set it and touch it up throughout the day. It also applies very streaky. The applicator makes putting it on very quick and easy, but since it can be very streaky, blotchy, and greasy, youll have to spend extra time blending it and setting it. This product was great when i was younger but i wouldn't repurchase now.
Feels weightless
I'm 50 and have used foundations at every price point from drugstore to luxury. This is my favorite (I'm buying my second bottle) because it doesn't feel like I'm wearing anything on my skin. It covers well without being heavy or cakey. I use it as my concealer as well. I would prefer pump packaging because with the twist-up you can't gauge how much you're dispensing, but I can get past that. Great, unsung foundation!
I always buy 2 !!
Great job on covering the blemishes.
Buying again
I am picky about color shades and there is Many colors to choose from