This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Lack of volume, fullness, body |
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BENEFITS |
Moisture and softness |
Body and fullness |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Wheat Protein, Eucalyptus Leaf |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Pink Grapefruit, Wild Rose |
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Highlights
Summary
Pureology's Hydrate Shampoo is a moisturizing, sulfate free shampoo that deeply hydrates normal to thick dry, color treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565096
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
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Describe Yourself
Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2949 results
Best shampoo
Hair Type Wavy Hair
The best
Yes
Hair Type Straight Hair
Best shampoo.
Okay but oily
Hair Type Wavy Hair
I felt my hair feel cleaned after just my first use but it also was getting oily faster than usual. I tried it several different times to see if it was other reasons, but it was only ever after using the shampoo. I do like it because it left my hair feeling soft, but just wasn't a fan of how fast my hair was getting oily.


So bad
Waste of money made my hairy so frizzy and the worst my hair ever looked and felt and made my scalp itchy after stick to the cheap stuff work way better
Love this
Hair Type Wavy Hair
[I received this product in exchange for my honest review] Love this shampoo! My hair feels smooth and soft after using it. Wish the packaging were more environmentally friendly and that it came in larger sizes
Questions
Q&A
Showing 5 out of 257 Questions
- Q
I get greasy roots quickly but the rest of my hair stays dry. Would this still be ok to use?
- Asked by C
- Official Answer By Pureology - BEHello there! Thank you for reaching out about the Pureology Hydrate Shampoo! While it provides deep nourishment, the formula is designed to be weightless enough for fine hair when used in the correct amount, yet powerful enough to saturate thick and coiled hair types that suffer from chronic dryness. We hope you find this information helpful!Was this answer helpful to you
- Q
Which is best for dry frizzy color treated thin hair?
- Asked by CA
- Official Answer By Pureology - BEHello we appreciate your interest in Pureology Hydrate Shampoo! The Hydrate Shampoo and Conditioner Duo is widely considered the best professional solution for dry hair. Its sulfate-free, 100% Vegan formula is specifically designed to provide intense hydration while protecting color vibrancy using our patented Antifade Complex. We hope you find this information helpful!Was this answer helpful to you
- Q
How does it smell?
- Asked by Nina
- Official Answer By Pureology - BEHello there! We appreciate your interest in Hydrate Shampoo. This shampoo has an aromatherapy blend: Lavender, Bergamot, and Patchouli for a calming, sensorial cleansing experience. Hope this helps!Was this answer helpful to you
- Q
I have fine, thin, color treated hair. I have been using the hydrate for years. Should I be using a different Purology product?
- Asked by emullie
- Official Answer By Pureology - BEHi there! Thanks for reaching out about our Hydrate Shampoo. We recommend trying our Hydrate Sheer Shampoo, this line is the perfect sensorial solution for finer strands that crave hydration without the heaviness. Hope this helps!Was this answer helpful to you
- Q
Does it make finer hair greasy
- Asked by Smooth
- Official Answer By Pureology - BEHi there! We appreciate your interest in Hydrate Shampoo. This shampoo is best for dry, very dry, and color-treated hair, including hair damaged by coloring, bleaching, or heat styling. For best results we recommend applying a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work through mid-lengths and ends. Rinse thoroughly. Repeat if needed for very dry, damaged, or heavily color-treated hair. Hope this helps!Was this answer helpful to you