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Summary
Highlights
Pureology's Hydrate Shampoo is a creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565096
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Ask a QuestionQ&A
Showing 20 out of 242 Questions
- Q
I have bleach highlights would this be good for my hair.
- Asked by Jamie
- Official Answer By Pureology - BEHello there, we appreciate your interest in our Hydrate Shampoo. This line is recommended for normal to thick dry, color-treated hair. We recommend trying Strength Cure Shampoo, this is a gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair. Hope you give it a try!Was this answer helpful to you
- Q
I have salt and pepper hairy, natural with no color. What shampoo should I use
- Asked by Princess
- Official Answer By Pureology - BEHi there, for your beautiful salt and pepper hair, Strength Cure Blonde Purple Shampoo will gently brighten and enhance its natural radiant tones.Was this answer helpful to you
- Q
Is their a ph balance for this product?
- Asked by Naomi
- Official Answer By Pureology - BEHi, thanks for your question. Pureology considers formulas for our products proprietary. The pH of any given product is not a measure of the product's efficacy. Our products are developed to be compatible with the natural biology of the hair and skin. It is our unique formula and technology that provides the desired result. As a company committed to the highest quality products, we take special care to ensure that all ingredients we use are safe. We continually evaluate the most current information about our ingredients. We hope this information is helpful.Was this answer helpful to you
- Q
Which ingredient causes the minty cool feeling on my scalp?
- Asked by MamaD
- Official Answer By Pureology - BEHi there, Hydrate Shampoo is formulated with jojoba for moisturization, green tea to promote a healthy-looking scalp and sage to support hair follicles. Hyrate Conditioner is also formulated with moss and mint to create a sensorial shift.Was this answer helpful to you
- Q
Is this product cruelty free? Peta or leaping bunny certified ? Is this 3rd party tested on animals? Is this sold in china?
- Asked by Debbie
- Official Answer By Pureology - BEHi there, no, Pureology a brand of L'Oréal does not test any of its products on animals, nor carry out any animal testing in our labs in China. Over the past few years, China has removed the requirement to do any animal testing for the great majority of cosmetics sold in the country. Pureology pioneered products with zero sulfates and vegan ingredients. Our goal was to create the best professional products for color-treated hair without sacrificing purity for performance. We hope this helps.Was this answer helpful to you
- Q
How do I use this product and how long should I keep it in my hair for?
- Asked by Marcys
- Official Answer By Pureology - BEHi there, we advise applying a dime-sized amount of Hydrate Shampoo to wet hair at the scalp. Lather and work down to the ends and rinse thoroughly after. There's no need to leave shampoo in for an extended period of time. For extra cleansing, you may repeat. We hope this helps.Was this answer helpful to you
- Q
Does it have alcohol
- Asked by Wallie
- Official Answer By Pureology - BEHi there, Alcohol may be present in many categories of hair, cosmetic and hygiene products such as hair styling products, foundations, perfumes and deodorants. It facilitates the penetration of active ingredients and promotes the deposit of ingredients on the skin and hair. We advise viewing Hydrate's complete ingredients located on the website. We hope this helps!Was this answer helpful to you
- Q
Can I use this shampoo on non color treated hair?
- Asked by saibs
- Official Answer By Pureology - BEHi there! Pureology Hydrate is a creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair. This shampoo can also be used on hair that is not color treated. Your hair will receive the same great benefits!Was this answer helpful to you
- Q
love this shampoo but is so hard to open the cap
- Asked by Paola
- Official Answer By Pureology - BEHello there. Thank you for reaching out about Pureology Hydrate Shampoo. We appreciate you sharing your experience with this product. Your feedback is important to us and we will be sure to share this information with our team.Was this answer helpful to you
- Q
I love this shampoo but the top is so hard to open that my thumb feels damaged from the constant struggle. Can you PLEASE do something about the cap to make it easier to open? Thank you.
- Asked by Elizabeth222
- Official Answer By Pureology - BEHello, thank you for sharing your honest feedback on our Pureology Hydrate Shampoo. We will share your comments about the packaging with the team for consideration.Was this answer helpful to you
- Q
is this a good shampoo for curly hair ?
- Asked by B
- Official Answer By Pureology - BEHello! Thank you for asking about Pureology Hydrate Shampoo. This collection is excellent for curly hair types, as the added moisture nourishes and defines curls. We hope this information helps.Was this answer helpful to you
- Q
Would you say this is a good shampoo for gray hair?
- Asked by Bonbon
- Official Answer By Pureology - BEHi there, Thanks for your interest in Pureology Hydrate Shampoo. This shampoo is excellent for all hair types, including naturally gray hair. It provides deep hydration and leaves hair feeling noticeably softer. We hope this answers your questionWas this answer helpful to you
- Q
I want to know if you're ever going to improve the caps on these products? I was a faithful user until I had to constantly struggle and break nails to open them. I even broke off the top of one trying.
- Asked by Ann
- Official Answer By Pureology - BEHello there, Thank you for contacting us about the packaging of our Pureology Hydrate Shampoo. We sincerely apologize for the issue you experienced and appreciate you bringing it to our attention. We've shared your feedback with the appropriate team for their review and consideration.Was this answer helpful to you
- Q
Is this the line for high shine?
- Asked by Jo
- Official Answer By Pureology - BEHello Jo, Thanks for your interest in Pureology Hydrate Shampoo. This collection is specifically formulated to provide intense moisture and hydration, making it an excellent choice for dry hair. We hope this helps!Was this answer helpful to you
- Q
Is purology hydrate Gluten Free?
- Asked by Sandra
- Official Answer By Pureology - BEHi there Sandra, Thanks for your inquiry about gluten in Pureology Hydrate Shampoo. While we don't claim to be entirely gluten-free, most of our grain-derived ingredients are highly refined and contain no detectable gluten proteins. For less refined natural ingredients, we adhere to strict limits on potentially allergenic proteins. However, sensitivities to these proteins vary widely. If you have specific concerns about gluten or other allergens, we strongly recommend consulting your healthcare provider. You can also find a complete list of ingredients for the Hydrate Shampoo on the product packaging or label. We hope this helps!Was this answer helpful to you
- Q
Is this a good option for medium porosity hair?
- Asked by Desi girl
- Official Answer By Pureology - BEHello there, thanks for asking about Pureology Hydrate Shampoo. Yes, this product works great in all hair types and textures. We hope this helps!Was this answer helpful to you
- Q
do the 33.8 oz come with a pump?
- Asked by CA
- Official Answer By Pureology - BEHello CA, Thank you for your inquiry about the liter size of Pureology Hydrate Shampoo. Pumps are sold separately; however, the liter-size bottle is compatible with most universal pumps. We hope this information is helpful.Was this answer helpful to you
- Q
Can it be used everyday?
- Asked by Nat
- Official Answer By Pureology - BEHello Nat, thanks for your question about Pureology Hydrate Shampoo! Yes, it's safe for daily use. We hope this helps!Was this answer helpful to you
- Q
Is this shampoo good for red hair
- Asked by Chelis
- Official Answer By Pureology - BEHello Chelis, Pureology Hydrate Shampoo is safe for all hair colors, including red. It's specifically formulated to be gentle and color-safe, so you can use it without worrying about fading or color distortion.Was this answer helpful to you
- Q
I tried different shampoos and all of them leave my hair hard like if I had hair spray or mousse I want my hair soft what shampoo should I use
- Asked by Shy girl
- Official Answer By Pureology - BEHello Shy Girl, thanks for reaching out for a recommendation. Based on the information you shared we would recommend trying our Pureology Hydrate Shampoo. This line offers moisture and hydration which should result in your hair feeling soft and nourished. We hope this information helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2289 results
My favorite shampoo
Hair Type Wavy Hair
This is my favorite shampoo for colored hair. Just wish it wasn't so expensive!
Beware
My hair started falling out so much once i started using this shampoo. I have low porosity fine hair and its been shedding like crazy :(
Pureology Hydrate = Major Hair and Money Loss
Hair Type Straight Hair
My fine, thin hair has been shedding like crazy since I've been using Pureology Hydrate Shampoo and Conditioner. Additionally, the conditioner leaves my wet hair matted and impossible to comb out. Had to throw it out. Waste of money.
Expensive But Worth It
Hair Type Straight Hair
My hair isn't quite straight and it's not curly. I call it nappy straight! Anyway, although this shampoo/conditioner is expensive I find it always leaves my hair silky and gives me the most days without needing to wash it again.
Will definitely buy again.
Hair Type Wavy Hair
My hairdresser recommended this shampoo. I've used it twice so far. I have curly, dry hair. I am very surprised and happy with this shampoo. Smells good and I've actually gotten compliments on my hair this week, which surprised me.