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Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer #1
Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer #1

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Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer

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$48.00

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Details

Features

  • Daily, lightweight, broad-spectrum SPF 50
  • Breathable, barrier-strengthening primer and sunscreen
  • Forms an antioxidant shield to protect from environmental stress
  • Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
  • Blurs and smooths the appearance of uneven texture and fine lines
  • Preps and primes skin for smooth, perfected makeup application
  • Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
  • Microbiome-friendly by creating a balanced environment for optimal skin health
  • Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
  • Uplifting citrus scent with fresh, herbaceous undertones
  • Wear alone for a smooth, radiant look or with makeup for staying power without disruption
  • Suitable for all skin types and tones
  • Paraben-Free, Gluten-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free
  • Clinically tested, Dermatologist tested and Noncomedogenic

Key Ingredients

  • Niacinamide helps blur the look of dark spots and refines surface texture
  • Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress
  • Beet Root helps improve the look of skin texture and helps retain moisture
  • Bisabolol helps soothe and calm sensitive skin
  • Acetyl Zingerone helps reduce redness, fine lines and signs of aging

Research Results

  • *In an 8-week independent study with 32 women:
  • 100% showed up to 57% more moisture instantly*
  • 100% saw fine lines and wrinkles visibly soften in 4 weeks*
  • 97% showed improvement in moisture levels after 18 hours*
  • 81% saw dark spots fade*
  • 96% saw no white cast, no greasy feel*
  • *In an 8-week independent study of 32 women

Item 2640725

How To Use

HOW TO APPLY:

  • For optimal sun protection, apply 15 minutes before sun exposure.

  • Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).

  • Blend into skin using fingertips.

  • Don't forget about the ears, neck, and decolleté area.

  • Apply daily as the last step in your skincare routine and before makeup (if any).

  • Allow the formula to absorb into skin before applying makeup.

  • Re-apply at least every 2 hours for optimal sun protection benefits.

PRO TIPS:

  • Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.

  • Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.

  • Use a water-resistant sunscreen if swimming or sweating.

Ingredients

Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Free gift with purchase

Anastasia Beverly Hills Free Pouch with $50 brand purchase Free Pouch with $50 brand purchase
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Free gift with purchase

Online only free black pouch with $50 Anastasia Beverly Hills purchase (valid thru 8/30/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

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Review Snapshot

by PowerReviews

383 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Glowy, Protective, Priming

I received a complimentary bottle Anastasia Beverly Hills Hydra Prime SPF 50 in exchange for my honest review, and I'm giving it a full five, shining stars. The packaging is luxurious yet practical, with a sleek, travel-friendly pump that dispenses the perfect amount with no mess or waste. The effe...

Versus
Most Helpful Critical Review
Pilled on my skin 💔

[I received this product in exchange for my honest review] I truly love this brand, so when I got the chance to try their new product, I didn't hesitate for a second. The sun protection is excellent — I spent hours in direct sunlight and didn't get burned at all, which speaks to how well it perform...

383 results

I would buy this product again and again

Submitted 3 days ago

By Katerin

From Houston Tx

[I received this product in exchange for my honest review] I loved this primer with SPF 50. It offers great sun protection without leaving the skin greasy or with a white cast. The texture is light and smooth, perfect under makeup. It has hydrating ingredients that feel great on the skin. The fragrance is very subtle, barely noticeable, and the packaging is elegant and travel-friendly I received this product in exchange for my honest review.

User submitted media
Packaging and product photo

Bottom Line Yes, I would recommend to a friend

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A summer must have!

Submitted 3 days ago

By Nancy

From Los Angeles

I received this item for free in exchange for my honest review. Okay, I don't usually write reviews, but this primer honestly changed my makeup game. I have dry skin.The Hydra Promer from Anastasia? Straight-up magic. It goes on like a lightweight moisturizer, sinks in quickly, and leaves my skin feeling so smooth. No sticky residue. My foundation sits beautifully on top, and it actually lasts through a long day (work, errands, picking up the kids, everything). Plus, it gives me that healthy glow without looking shiny.

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I love it

Submitted 3 days ago

By Theresa

From New York

[I received this product in exchange for my honest review] I love it! You have to let it dry, it feels a little oily and has a bit of white cast when you first apply. Once it dries, it becomes clear and more matte. It works great alone or with makeup! I have very oily skin and I feel like this even helps tone down the oil. It also doesn't have a strong scent which I like.

Bottom Line Yes, I would recommend to a friend

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Didn't work well for me but might for others

Submitted 4 days ago

By Celine

From Los Angeles

[I received this product in exchange for my honest review] This primer smells amazing and melts like butter on your skin. The only issue I had personally that my makeup did not hold as well as it does with other primers. The packaging is gorgeous though and the spf is definitely a huge plus.

User submitted media

Bottom Line No, I would not recommend to a friend

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Amazing sunscreen

Submitted 4 days ago

By Alona

From Vancouver, WA

I received this product in exchange for my honest review The smell is delicate, something like powder, the packaging is plastic, durable, beautiful, fits perfectly in a cosmetic bag, the texture is creamy, easy to apply to the body, evenly ... another great sunscreen active ingredient- avobenzone 3% , homosalate 7% , octisalate 5% , Octocrylene 7% .

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Bottom Line Yes, I would recommend to a friend

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