Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer #1
Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer #1

 Hydra Prime SPF 50 Hydrating Face Primer

$48.00

or

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Features

  • Daily, lightweight, broad-spectrum SPF 50
  • Breathable, barrier-strengthening primer and sunscreen
  • Forms an antioxidant shield to protect from environmental stress
  • Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
  • Blurs and smooths the appearance of uneven texture and fine lines
  • Preps and primes skin for smooth, perfected makeup application
  • Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
  • Microbiome-friendly by creating a balanced environment for optimal skin health
  • Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
  • Uplifting citrus scent with fresh, herbaceous undertones
  • Wear alone for a smooth, radiant look or with makeup for staying power without disruption
  • Suitable for all skin types and tones
  • Paraben-Free, Gluten-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free
  • Clinically tested, Dermatologist tested and Noncomedogenic

Key Ingredients

  • Niacinamide helps blur the look of dark spots and refines surface texture
  • Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress
  • Beet Root helps improve the look of skin texture and helps retain moisture
  • Bisabolol helps soothe and calm sensitive skin
  • Acetyl Zingerone helps reduce redness, fine lines and signs of aging

Research Results

  • *In an 8-week independent study with 32 women:
  • 100% showed up to 57% more moisture instantly*
  • 100% saw fine lines and wrinkles visibly soften in 4 weeks*
  • 97% showed improvement in moisture levels after 18 hours*
  • 81% saw dark spots fade*
  • 96% saw no white cast, no greasy feel*
  • *In an 8-week independent study of 32 women

Item 2640725

How To Use

HOW TO APPLY:

  • For optimal sun protection, apply 15 minutes before sun exposure.

  • Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).

  • Blend into skin using fingertips.

  • Don't forget about the ears, neck, and decolleté area.

  • Apply daily as the last step in your skincare routine and before makeup (if any).

  • Allow the formula to absorb into skin before applying makeup.

  • Re-apply at least every 2 hours for optimal sun protection benefits.

PRO TIPS:

  • Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.

  • Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.

  • Use a water-resistant sunscreen if swimming or sweating.

Ingredients

Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Anastasia Beverly Hills

Hydra Prime SPF 50 Hydrating Face Primer

$48.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Anastasia Beverly Hills

Hydra Prime SPF 50 Hydrating Face Primer

$48.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

717 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Glowy, Protective, Priming

I received a complimentary bottle Anastasia Beverly Hills Hydra Prime SPF 50 in exchange for my honest review, and I'm giving it a full five, shining stars. The packaging is luxurious yet practical, with a sleek, travel-friendly pump that dispenses the perfect amount with no mess or waste. The effe...

Versus
Most Helpful Critical Review
Pilled on my skin 💔

[I received this product in exchange for my honest review] I truly love this brand, so when I got the chance to try their new product, I didn't hesitate for a second. The sun protection is excellent — I spent hours in direct sunlight and didn't get burned at all, which speaks to how well it perform...

717 results

Combo skin approved

Submitted 1 year ago

By Nataly

From San antonio, tx

I love this primer alone or with makeup. It works so nice. Moisturizing but not so heavy on my combo skin. It didn't break me out and blends so nice on my skin. Scent isn't strong. 10/10. The spf is a plus!

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Smells good

Submitted 1 year ago

By Pri

From Texas

The product is a bit oily/shiny when applied. I avoided the face as it made me Break out. Applies nicely on the body

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Loving it

Submitted 1 year ago

By Yoyo

From CA

[I received this product in exchange for my honest review] This is a good base before foundation. It has a great level of hydration and s PF to protect my skin before applying anything. Though it is not the lightest texture I felt before, it is worth to apply it on during the winter time.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great

Submitted 1 year ago

By Talya

From New York

[I received this product in exchange for my honest review] I like this product a lot. I've been using it as a stand alone product instead of primer just because it blurs the skin and gives my skin a glow. I also love the scent which smells like sun screen (I'm a huge sunscreen girl). If you don't like the smell of sunscreen though, this product isn't for you.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Good without makeup

Submitted 1 year ago

By Christina

From California

[I received this product in exchange for my honest review] This is a high quality brand with great products for everyone. This was exciting for me to try because I have dry skin and it's hard to find something that protects it from the elements but also provides some hydration. The only reason it's 4 stars is because unfortunately my makeup still looked cakey over the top but it's great without makeup if I want to have a bare face day. The jar is large and has a lot of product which sometimes these types of products don't offer. It's a bargain of quality AND quantity. I tested it with and without makeup inside and outside and my skin didn't feel like it got any burning from the sun. It blends into my skin nicely and makes it feel smoother than usual. It has a light scent of sunscreen but not an overpowering one and you won't notice it after a few minutes. The texture is thick which I think helps my skin texture immensely! Overall I like how it makes my skin feel and look but don't think I would continue to wear any foundation over it just because my skin makes everything look cakey.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

What do you want to know about this product?