Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

NATASHA DENONA HY-GEN Primer Serum Bronze #1
NATASHA DENONA HY-GEN Primer Serum Bronze #1

 HY-GEN Primer Serum Bronze

$50.00

or

Color:Universal Neutral Bronze HY-GEN Primer Serum Bronze Universal Neutral Bronze
Size:0.68 oz

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Key Ingredients

  • Hyaluronic Acid
  • Natural Sugars
  • Microalgae
  • Hydrogenated Castor Oil

Benefits

  • Dual Functions: Oil Control: Reduces T-zone shine by managing excess oil

Features

  • Mineral Oil-Free
  • Talc-Free
  • Vegan
  • Alcohol-Free
  • Silicon-Free
  • Hypoallergenic
  • Paraben-Free

Item 2640478

How To Use

This versatile formula can be used either as a serum, incorporated into your skincare routine for an all-day tinted radiant finish or as a primer under makeup to ensure long-lasting hold. Evening the skin tone for a natural, no-makeup-makeup look, this hydrating serum makes the perfect primer for summertime.

As a SERUM: Apply 3-4 drops on a clean face and neck before moisturizer. Use daily to improve skin's appearance over time.

As a PRIMER: For a blurring, bronze illuminating, and pore-refining finish, gently pat 3-4 drops into the skin and allow to absorb before applying foundation.

Ingredients

Aqua (Water/Eau), Isopentyldiol, Butylene Glycol, Glycerin, Synthetic Fluorphlogopite, Polyester-5, Polyacrylate Crosspolymer-11, PPG-26-Buteth-26, Caprylyl Glycol, Propanediol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyglyceryl-10 Eicosanedioate / Tetradecanedioate, Ethylhexylglycerin, Hexylene Glycol, Parfum (Fragrance), Pentylene Glycol , Sodium Hyaluronate, Citric Acid, Fructose, Sodium Hydroxide, Urea , Potassium Hydroxide, Sodium Phosphate, Linalool, Allantoin, Maltose, Sodium Chloride, Sodium Lactate, Sodium PCA, Trehalose, Citronellol, Nonapeptide-1, Glucose , Tetraselmis Suecica Extract, Prunus Persica Fruit Extract (Prunus Persica (Peach) Fruit Extract), Tocopherol, Sodium Benzoate, Lactic Acid, Potassium Sorbate, Disodium Phosphate. May Contain: CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).

California Prop65 Warning

WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer

Learn more at www.P65Warnings.ca.gov

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

NATASHA DENONA

HY-GEN Primer Serum Bronze

Color

Universal Neutral Bronze

$50.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Step 2

Current Product

NATASHA DENONA

HY-GEN Primer Serum Bronze

Color:

Universal Neutral Bronze

$50.00

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

386 ReviewsWrite a Review
93%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
New HG Primer

The short review is that I've really come to love this dual-purpose product as a primer! The long answer is that it took a few tries to find the best application method and use for my skin, but that I'm glad I gave it a fair shot. I first tried using it as a serum, which was not a good fit for me. ...

Versus
Most Helpful Critical Review
Wanted a Bronze Goddess Glow, Got the Sahara Desert Inst

As a fair-skinned woman in my mid-40s, my relationship with the sun is basically: I don't tan, I just collect freckles like Pokémon. So I was excited to try this bronze primer serum for a little healthy glow without risking becoming a human lobster. Unfortunately, this product and my dry skin were ...

386 results

Incredible hydration and a subtle tint

Submitted 5 months ago

By Ksyushaa

From Punta Gorda, Fl

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Natasha Denona - Sampling

I really love this product by Natasha Denona. It beautifully combines the benefits of a hydrating serum and a primer. The Universal Neutral Bronze shade is truly universal—it gently evens out my skin tone and adds a subtle, healthy-looking tan. The formula is lightweight, absorbs quickly, and leaves my skin feeling hydrated all day long without feeling heavy.

User submitted media 1 of 2
.
User submitted media 2 of 2
.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Glow up!

Submitted 5 months ago

By Shaw

From Yakima, WA

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Natasha Denona - Sampling

I absolutely love the Natasha Denona Hy-Gen Bronzer! The formula is incredibly blendable and works beautifully on my fair skin. I often mix a small amount with my SPF for an all-over healthy glow, or apply it strategically with foundation to add warmth and dimension. It feels light and moisturizing without being sticky. What I appreciate most is that it isn't sparkly or glittery, it simply gives the skin a natural, healthy-looking radiance. The finish is flattering, easy to wear, and never looks heavy or orange on my complexion. Thank you to Natasha Denona for providing this product complimentary for review. It's quickly become a favorite in my routine and I can't wait to try more products from this brand!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Lightweight bronzer

Submitted 5 months ago

By Jules1107

From Wichita, KS

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Natasha Denona - Sampling

The HyGen bronze primer is a nice, lightweight primer that gives your skin a little extra glow. My skin is fair with reddish tones. The primer serum is quite dark, so I was nervous at first when applying. It does not take much of this serum to cover your face. I was pleasantly surprised with the coverage and end result color that it left on my face. It blends well and actually hit my red undertones. It has a slight self tanning scent, but not bad at all. It did not leave my face "orange" like expected. Overall, I would recommend this product during the summer months for that fresh, tan look.

User submitted media 1 of 2
Applicator
User submitted media 2 of 2
Bottle

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Gorgeous Bronze & Glow

Submitted 5 months ago

By CC

From Winter Park, FL

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Natasha Denona - Sampling

I tried this product a few different ways. First, I tried as a serum and bronzer applied with my finger tips. It blends well and gives a primer-smooth, gorgeous bronze glow! I absolutely love it for my summer look. You can use more or less drops depending on the amount of bronze you are looking for. My face stays rather pale during the summer time compared to my body so this let me match my face color to the rest of my tan with a glow at the same time. Next, I tried applying with a beauty blender/sponge. This wasn't ideal...not recommended to apply this way. Lastly, I applied this on a make up brush with a small amount of my normal foundation. My normal foundation color is too pale for me this summer but I still want the coverage and benefits so adding in the bronze drops not only got my face nice and bronzed but added that amazing glow!! This will be my summer go to as I am wearing less make up but living it up in the sun. Don't forget sunblock though because there is no SPF.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Perfect shade of tan

Submitted 5 months ago

By Fair skinned mom

From Northern KY

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Natasha Denona - Sampling

I was a little hesitant to use this product based on how dark it appeared. But WOW once I applied the serum and began to rub it in I was in love, it's the perfect shade of tan even on my extremely fair skin.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?