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Highlights
Summary
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2589588
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 5 out of 43 Questions
- Q
Any allergic reactions reported?
- Asked by Gigi
- Official Answer By Madison Reed - SyndicationHair products contain ingredients which may cause a sensitivity. We always recommend you do a sensitivity test before coloring your hair. Perform a sensitivity test at least 48 hours before use. This test represents an important precaution. However, be aware that even if a sensitivity test has been carried out you may still experience a reaction. The sensitivity test is not a guarantee of avoiding future allergic reactions. Always consult a doctor if you have any questions or concerns.Was this answer helpful to you
- Q
I use a dark blonde product but cannot bring the aerosol on a plane. What color would I use? Thank you.
- Asked by Luv2Run
- Official Answer By Madison Reed - SyndicationHello! Pinoli/Cascata Blonde Duo is the best match for blonde. If your hair leans between blonde and light brown, you could use Sabbia Light Brown instead.Was this answer helpful to you
- Q
Is it safe or Can you leave the product overnight if you plan to shower the next day?
- Asked by Fe
- Official Answer By Madison Reed - SyndicationHello! Yes, this product can be left on from shower to shower, no matter the frequency.Was this answer helpful to you
- Q
Is this product ppd free?
- Asked by Sue
- Official Answer By Madison Reed - SyndicationHello! Yes, all Madison Reed products are free of PPD.Was this answer helpful to you
- Q
i have very blond hair. will this work on grey roots
- Asked by bridget
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is meant for covering grays and new growth from shampoo to shampoo.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
11034 results
Poor coverage
Reviewed at

The coverage was poor and just tamed the grey down a little.
Not great
Reviewed at

It seems no matter how much I add, or doesn't cover the grey and I only have a small patch. Should have bought something else to use to cover my grey when I go out.
Love it!
Reviewed at

Lovely smooth coverage on brows and scalp (pending next hair appointment). Very pleased.
Not worth the money
Reviewed at

Poor Quality
Doesn't work
Hair Type Straight Hair
I had high hopes for this but it didn't work at all for me. Didn't cover my grays or touch up my roots at all