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Highlights
Summary
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
 - Fast & easy to apply - no mess, never sticky, always perfect
 - Ideal for easy on-the-go touch ups
 - Rain, sweat, and pillow-proof
 - Stays put until your next shampoo
 - Fills in thinning hairline
 - Lasts over 60 uses
 - Includes 2 brushes for precise application
 - Natural-looking - blends with your hair color
 - Cruelty-free - not tested on animals
 - Pro tip: apply a light mist of hairspray to roots before application for best coverage
 
Key Ingredients
- Keratin to strengthen and fortify hair
 - Argan Oil restores shine and nourishes hair
 - Ginseng Root Extract softens hair
 
Formulated Without
- Ammonia
 - Parabens
 - Resorcinol
 - PPD
 - Phthalates
 - Gluten
 - SLS
 - Titanium Dioxide
 
Item 2589588
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 5 out of 46 Questions
- Q
Would I go lighter than my hair color or try to match it
 - Asked by Debbie
 - Official Answer By Madison Reed - SyndicationHello! You would want to match The Great Cover up to the color you use on your hair.Was this answer helpful to you
 - Q
What color is this
 - Asked by Adel
 - Official Answer By Madison Reed - SyndicationHello! The particular photo shown is Sienna.Was this answer helpful to you
 - Q
Can I hair with product on it ?
 - Asked by Nan
 - Official Answer By Madison Reed - SyndicationHello! Yes, this can be used in hair with product in it. You can actually spray a mist of hairspray on the roots prior to applying this, and after, to lock it onto your hair until your next shampoo.Was this answer helpful to you
 - Q
Any allergic reactions reported?
 - Asked by Gigi
 - Official Answer By Madison Reed - SyndicationHair products contain ingredients which may cause a sensitivity. We always recommend you do a sensitivity test before coloring your hair. Perform a sensitivity test at least 48 hours before use. This test represents an important precaution. However, be aware that even if a sensitivity test has been carried out you may still experience a reaction. The sensitivity test is not a guarantee of avoiding future allergic reactions. Always consult a doctor if you have any questions or concerns.Was this answer helpful to you
 - Q
I use a dark blonde product but cannot bring the aerosol on a plane. What color would I use? Thank you.
 - Asked by Luv2Run
 - Official Answer By Madison Reed - SyndicationHello! Pinoli/Cascata Blonde Duo is the best match for blonde. If your hair leans between blonde and light brown, you could use Sabbia Light Brown instead.Was this answer helpful to you
 
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
11042 results
Amazing
Reviewed at

where have you been all my life !!!best root touchup and brow liner .
Good for a day
Reviewed at

It worked well but it didn't last overnight, where my head touched the pillow.
This is what you need!
Reviewed at

I have searched and searched for a product to cover the grays in between hair coloring, and this is the best. It's also approved by my awesome hairdresser, as many other products leave a build up that is hard for hair coloring to get through. Work at blending this color and it looks great. Highly recommend!
Not worth the price
For very little product, its not worth it and doesn't do a great job. Same goes for color wow root touch uo. Both of these are overpriced, very little product and dont do a great job at covering up
Really works touching up scalp and roots!
Reviewed at

Between colorings, one of the "expiration warnings" is that the very-white scalp is visible, making any slight greys even more prominent. The root touch-up powder confronts this issue head-on, muting both the "blaze white" scalp and the grey roots. It buys me more time--up to two weeks, really, when I am dashing between trips, jobs, parenting, and the "whole catastrophe" of living! I always pack one of these in my briefcase or luggage, as I'm often surprised by the "no-warning" visiblity of scalp and roots. WIth this product, I am ready!