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Summary
Bumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating shampoo for breakage-prone or thinning hair. When used as part of the Full Potential regimen, this invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer
Benefits
- Helps Reduce Breakage
- Helps to Strengthen Strands
- Exfoliates the Scalp
Research Results
- Immediately: 80% of regimen users said hair looks fuller.*
- After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**
- *Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
- **Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
Fragrance Family
- Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.
Item 2515550
Work a dab of shampoo into wet hair, lather well, and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.
Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 8 Questions
- Q
Is this product for colored hair?
- Asked by Nikki
- Official Answer By Bumble & Bumble USThanks for your question. We're happy to confirm that Full Potential Shampoo is color-safe.Was this answer helpful to you
- Q
Is this shampoo safe for colored hair?
- Asked by CYS
- Official Answer By Bumble & Bumble USWe're so glad you asked! The Bumble and bumble Full Potential Hair Preserving Shampoo is ideal for color-treated hair types who are prone to breakage or thinning.Was this answer helpful to you
- Q
Does Full Potential shampoo contain sulfates?
- Asked by MD
- Official Answer By Bumble & Bumble USThank you for asking! Full Potential Shampoo is not a sulfate-free product. In our research it was found that the chosen sulfates are the best way to gently cleanse while preserving the health of the hair.Was this answer helpful to you
- Q
Is this product gluten free?
- Asked by melib
- Official Answer By Bumble & Bumble USThank you for your inquiry! We cannot make any gluten free claims at this time. We recommend checking with our stylists in the salon for more details.Was this answer helpful to you
- Q
Can this product help with oliy hair?
- Asked by AB
- Official Answer By Bumble & Bumble USThanks for your question. Our Full Potential system is formulated to address concerns with breakage at the scalp. This exfoliating shampoo does remove buildup that can clog pores, which can be helpful if you are experiencing oiliness and build-up at the scalp. We hope that helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
Best product out there today!
I bought this immediately when it came out and have been using it for 3 weeks now and have to say that the first time I used it, my hair felt weird, but then it started changing the texture of my hair entirely for the BETTER! My hair is so shiny, soft, manageable and gives it texture I've always wan...
Most Helpful Critical Review
Tangled mess!
I have very fine hair that is naturally wavy/curly. I've found that products for fine hair completely strip out all oils to achieve "volume," but fine hair is also fragile, so it needs a good conditioner to keep it manageable and soft. Before trying this product, I had been using the BB Gentle Shamp...
111 results
Substitute for Thickening Shampoo Old Formula
Verified Reviewer
Reviewed at
I really like this shampoo. It reminds me of the older formula for the thickening shampoo (major bonus) except better because it gives texture to the hair (the new thickening formula makes fine hair too soft and "gummy"). The smell reminds me of CK One but more towards the masculine side. The smell don't last (bonus). This gave my hair fullness, strength, elasticity, and texture that improved over use. I will continue to buy this. I have not tried the conditioner or spray (I cannot give up my styling cream) but I am sure it is just as great
Happy Consumer!
Verified Reviewer
Reviewed at
Some people have complained about the smell, but I totally love it! Which is surprising because many smells give me a headache. My hair looks healthier and has more volume. I am happy with the product and am ordering it again! BB…please don't change the smell.
The Under-Estimated Over-Performer!
Reviewed at
At first glance & first use Full Potential seems like just another great cleansing and softly moisturizing B&B product. BUT I didn't realize the Bumble Concierge at work! After a few uses, I don't itch or scratch my head anymore. In fact, my scalp feels like strong skin and when I do shampoo now I don't roughly massage the suds into my head. I've been handed the greatest scalp of my life! I think this could be named Full Prescription Shampoo!
Finally found the one!
This certainly lives up to its name!! if you can think of any shampoo high-end or drugstore I have used it, my hair is thinning rapidly, breaking, I've developed excema all late in life and have used numerous medicated Rx shampoos and nothing has worked to give me relief, repair and maintain my mane which was thick and past my rear. I cut it to my shoulders and since finding this my scalp isn't irritated, less fallout, breakage and my hair is appearing thicker and is growing faster! I use separate masks but this shampoo is the main ingredient! I'm 55 and if there's one thing ppl remember me for or gave me compliments on my entire life it was my HAIR, so when I say I've used everything I have, this is the best I've came across for my severe issues at hand and it worked upon the first use.I also do not right reviews! Ty if you read this
Post Partum Hairloss Savior!
I cannot stress enough how much this shampoo and conditioner has helped my hair! I do not have fine fragile hair but when I began experiencing hair loss after having baby #1 this product was recommended to me and it changed my life. i had fully lost the corners of my hairline and within a few weeks started noticing healthier hair growth and much less hair loss. My strands were thicker and stronger as well. My scalp had never felt "fresher". The conditioner is not very moisturizing if you have thicker coarser hair so I always mixed it with the invisible oil conditioner (on my ends). It made a huge difference and impact in my life that when i got pregnant with baby #2 I started my regime using these products again and experience MUCH LESS hair loss post partum! I cannot rave enough about the product. It has a minty smell to it which I'm sure makes many people think of "old lady"...but that minty smell and feel is what helps exfoliate the scalp to allow for healthier hair growth! Its refreshing... yes its not my favorite smell either...but I'd rather that than the hair loss (borderline baldness) I was experiencing!