Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
American Crew Forming Cream
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Shampoos out easily without residue.
- Humectant that provides movable hold.
- Conditions and moisturizes hair.
- A holding agent that encourages firmness, body and fullness to the hair.
- Softens and swells the hair shaft making hair appear thicker.
- American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards.
Item 2076249
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
- Asked by Kris
- Official Answer By American Crew - Brand EngageForming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Use with wet hair
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...
Most Helpful Critical Review
Junk in the creme
American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.
74 results
The forming cream is great for adding texture
I purchased a couple of these for my boyfriend since ULTA was having a buy more, save more deal. My boyfriend loves using this product daily to texture his hair without having to worry about his hair being too stiff. One of the greatest details about this product is that it never flakes. The forming cream holds up well and last the whole day.
Sticky like glue!
Verified Buyer
Smell great !
I would buy this product again
Verified Buyer
I bought this for my son and he does not get the flaking anymore like he did with the axe product. He needs to use a little more than normal but will buy more.
24 and just started shaping my hair
After I tried about 3 different types I just randomly picked this one next to try it out. I was able to finally shape it the way I had been picturing it in my head. Now I'm on my third jar and it takes me about 3 months to use one up with daily use.
This is it!!
This is the product I've been looking for for years. It gives me that sleek, stylish look that I see on all the movie stars and models that has always made me drool longingly. And it's effortless, lightweight, and leaves a beautiful and natural shine without looking greasy. It doesn't harden, it's not goopy or sticky, it just gives this incredibly natural-looking texture and style. I have a longer pixie cut and it gives me that gorgeous "piece-y" look that's so in right now. I will probably use this stuff for a very long time to come.