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Fiber |
Forming Cream |
Grooming Cream |
Matte Clay |
Pomade | ||
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Key Benefit |
Provides a natural, pliable hold with added texture |
Helps thicken, texturize and increase fullness to hair |
Easy to use styling cream works well for all hair types |
Use to create a straight, sleek look or to soften curly hair |
Provide a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles |
Use to create classic, slicked back looks |
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Hold |
Medium |
High |
Medium |
High |
Medium-High |
Medium |
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Shine |
Low |
Low |
Medium |
High |
Low |
High |
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Hair Length |
Medium Lengths |
Shorter Lengths |
All Hair Lengths |
All Hair Lengths |
Short to Medium |
All Hair Lengths |
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Texture (or Base) |
Wax |
Wax |
Cream |
Cream |
Clay |
Pomade |
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American Crew Forming Cream
$13.50
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Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Hold: Medium
- Shine: Medium
- Hair Type: Straight to curly
- Hair Style: Groomed, wavy, textured look
- Hair Length: Short to medium
- Hair Density: Medium to dense
- Wash Out: Medium
Key Ingredients
- Water Based: Shampoos out easily without residue.
- Lanolin Wax: A rich emollient contributes to pliable, movable hold
- PVP Copolymer: A holding agent that encourages firmness, to the hair.
Item 2205132
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
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Reviews
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Review Snapshot
by PowerReviews
204 ReviewsWrite a Review
96%
Ratings Distribution
My Beauty Routine Takes
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Hair Type
Most Helpful Positive Review
Use with wet hair
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...
Versus
Most Helpful Critical Review
Add Secure Wrap
Honestly a solid product, I have thick medium sized hair and I can apply this wet or dry. It has a nice hold, low shine, and scent. However, it does have this sticky feeling to it and potentially pulls my hair often as I try running my hands through it. However, I have stopped using this product bec...
204 results
A reliable styling cream that gives natural hold
Verified Buyer
Reviewed at
American Crew Forming Cream is a classic go-to for effortless, everyday styling. It gives a natural-looking hold with just the right amount of shine, making your hair look healthy and well-groomed without feeling stiff. Easy to work with and great for all hair types - it's like a reliable friend in your grooming routine. Simple, effective, and always on point.
Great texture
Verified Buyer
Reviewed at
Been using this for my 2 year old and it really helps to style his hair right after he wakes up! It also lasts through the day. Great texture and smells good
Great texture
Verified Buyer
Reviewed at
Been using this for my 2 year old and it really helps to style his hair right after he wakes up! It also lasts through the day. Great texture and smells good
Love
Reviewed at
This product has an amazing scent! The texture is great! The packaging is cute and practical! It absorbs beautifully into hair! And the ingredients are amazing!
Love
Reviewed at
This product has an amazing scent! The texture is great! The packaging is cute and practical! It absorbs beautifully into hair! And the ingredients are amazing!
Questions
Ask a Question
Q&A
Showing 1 out of 1 Questions
- Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
- Asked by Kris
- Official Answer By American Crew - Brand EngageForming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you