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Fiber |
Forming Cream |
Grooming Cream |
Matte Clay |
Pomade | ||
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Key Benefit |
Provides a natural, pliable hold with added texture |
Helps thicken, texturize and increase fullness to hair |
Easy to use styling cream works well for all hair types |
Use to create a straight, sleek look or to soften curly hair |
Provide a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles |
Use to create classic, slicked back looks |
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Hold |
Medium |
High |
Medium |
High |
Medium-High |
Medium |
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Shine |
Low |
Low |
Medium |
High |
Low |
High |
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Hair Length |
Medium Lengths |
Shorter Lengths |
All Hair Lengths |
All Hair Lengths |
Short to Medium |
All Hair Lengths |
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Texture (or Base) |
Wax |
Wax |
Cream |
Cream |
Clay |
Pomade |
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American Crew Forming Cream
$13.50
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Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Hold: Medium
- Shine: Medium
- Hair Type: Straight to curly
- Hair Style: Groomed, wavy, textured look
- Hair Length: Short to medium
- Hair Density: Medium to dense
- Wash Out: Medium
Key Ingredients
- Water Based: Shampoos out easily without residue.
- Lanolin Wax: A rich emollient contributes to pliable, movable hold
- PVP Copolymer: A holding agent that encourages firmness, to the hair.
Item 2205132
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
- Asked by Kris
- Official Answer By American Crew - Brand EngageForming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
74 ReviewsWrite a Review
96%
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Use with wet hair
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...
Versus
Most Helpful Critical Review
Junk in the creme
American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.
74 results
Alright
Product is okay, but has less hold than I expected and leaves my hair looking and feeling greasy.
Wish it was bigger!
Verified Buyer
My husband uses this product for his hair. He says it holds while he plays football! Just wish the container was bigger for the price! Make a jumbo size please
I highly recommend this product
Verified Buyer
Feels good in my hair and I just looked at it overall very satisfied
will definitely buy again
love how easy it is to use and the finished look of my hair
Easy go-to
Verified Buyer
My husband needed product, but isn't a "product guy". This works great. No fuss, little used, makes a difference.