Size 3.0 oz|
Store & Pickup Availability
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
How to Use
Rated 4.57 out of 5 stars
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you need to apply it wet. With wet hair apply a small amount of product about the size and thickness of a dime, if you have thick hair adjust amount per hair thickness. Put the dime size amount in palm then add water mix with water in hand to a nice even watery consistency then apply to hair. Does this work yes and will say I have thick hair that is around three inches long and loves to have stragglers. Wife loves the way my hair looks and so do I.
American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.
Jenn C. from San Diego
My husband uses this product for his hair. He says it holds while he plays football! Just wish the container was bigger for the price! Make a jumbo size please
Dare from Walla walla WA
Feels good in my hair and I just looked at it overall very satisfied
NSG from San Diego
love how easy it is to use and the finished look of my hair
Happy wife from Florida
My husband needed product, but isn't a "product guy". This works great. No fuss, little used, makes a difference.
JohnnyLightning from Indianapolis, Indiana
none from USA
Wonder for my natural curly hair to keep the curls in place.
D from Salt Lake City
Doesn't flake or have a residue
Raj from York, PA
You just need a little and it gives your hair a clean look and keeps hair in place without that stiff feel.
Brenda from Portland, Oregon
I bought this product for my brother. He loves it! It keeps his hair in place without it looking hard or gel like. It looks flexible and you can even run your fingers through it without it coming off. Really good product, will continue to buy
NikkiD.Beauty from Hixson, TN
I love this easy to use styling cream! It works well for all hair types. This forming cream provides hold, excellent pliability, and a natural shine. It also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. My 13 year old son loves using this and having me assist in styling his hair with this forming cream. It never leaves a noticeable residue, makes your hair hardened, and smells very nice. I highly recommend it!
Diane from Ocoee, Fl
My hair dressers used this in me and I use this at home don't use to much or you will be washing your hair lol. Amazing hold.
chinjillavanilla from MetroDetroit
My husband also likes Axe pomade, but I wanted to find a product I could buy at Ulta, - and Axe looks a bit like it's for teenagers lol. We tried the Revlon men's products without a winner. Then we tried the two Crew pomades, which were not right for us, and this Forming Cream. His hair is fine and short, but longer on the top. He uses this for definition and control. It's not too heavy or weak or shiny or sticky or smelly, and he likes the texture. Winner winner! He really does like this one, which is great because my search is over, and now I can get freebies for myself with his points/purchases hahaha!
huey from Corvallis, OR
My guys love this product! It has great hold without being too heavy.
Shick from Indianapolis, IN
Perfect combination of firm but flat... not too shiny of finish
Classical Gal from Kalamazoo, MI
My son turned me on to this product, and I flat out love it! Adds plenty of volume and height to my short cut, but without any sticky residue, even in high humidity! Washes out clean every time, never looks stiff or unnatural.
Lucy from Bay Area, CA
I purchased a couple of these for my boyfriend since ULTA was having a buy more, save more deal. My boyfriend loves using this product daily to texture his hair without having to worry about his hair being too stiff. One of the greatest details about this product is that it never flakes. The forming cream holds up well and last the whole day.
Bodhi from 60560
Smell great !
Millerboysmom from Ohio
I bought this for my son and he does not get the flaking anymore like he did with the axe product. He needs to use a little more than normal but will buy more.
Joe from Chevrolet from Vermont
After I tried about 3 different types I just randomly picked this one next to try it out. I was able to finally shape it the way I had been picturing it in my head. Now I'm on my third jar and it takes me about 3 months to use one up with daily use.
Genevieve from Long Beach, CA
This is the product I've been looking for for years. It gives me that sleek, stylish look that I see on all the movie stars and models that has always made me drool longingly. And it's effortless, lightweight, and leaves a beautiful and natural shine without looking greasy. It doesn't harden, it's not goopy or sticky, it just gives this incredibly natural-looking texture and style. I have a longer pixie cut and it gives me that gorgeous "piece-y" look that's so in right now. I will probably use this stuff for a very long time to come.
Rosa from Henderson, TX
Lucky Luke from Kansas City, MO
It is on sale with the buy two, get one. I have been to the store three times, and there has only been the one container each time.
Jrmw from Oklahoma
This is used for his everyday look! Giving his hair the right spike but not to crazy.
Substitute teachet from Waukegan, Illinois
I use this every day. My hair is poker straight and Crew gives me the lift I need to keep the style! Thank you, Crew!👍
DK from Murfreesboro TN
Totally love how my hair looked