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midnight black (bold black)Summary
Highlights
r.e.m. beauty flourishing lengthening mascara volumizes, weightlessly lifts, and won't flake. the tapered tip hits every lash, even the hard-to-reach ones.
Benefits
- lengthening
- nourishing
- easy removal
- vegan
- sustainable packaging
- 97% said the product was easy to layer and build without clumping*
- 94% said the product made lashes look instantly longer and lengthened*
- 94% said the product added additional length and volume to lashes*
- 94% said the product did not flake throughout the day*
- *in an independent study of 32 consumers
Formulated Without
- parabens
- D5
- microplastic
- silicone
- mineral oil
Features
- 2022 Allure Readers’ Choice Best New Brand
Item 2595462
01 for full-on length and lift, start with the wand at the base of your lashes and slowly sweep outward - from root to tip.
02 for flutter-worthy lashes, slowly zig-zag the wand back and forth as you drag it up, coating each lash from root to tip.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Acacia Senegal Gum, Synthetic Wax, Glycerin, PVP, Polybutene, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, Arginine, Palmitic Acid, Stearic Acid, Glyceryl Stearate, Rhus Verniciflua Peel Wax, Cellulose, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Vitis Vinifera (Grape) Fruit Extract, Plankton Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Sodium Benzoate, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great Product Overall and Great Price
I am the type to use Loreal mascaras, so paying upwards of $15 per tube is something I don't really mind as long as it works. This works. Note: If you like a natural bristle brush, get the volumizing formula NOT this one. This one, the lengthening formula, has a thin plastic wand with a slight taper...
Most Helpful Critical Review
Nice for your natural look!
✨️ The mascara also falls into the lines of natural glam, not really having an overly insane formula that leaves you raving, but with a fairly reliable mascara that simply adds the normal dimension while also separating lashes. No lengthening or thickening here, but I do approve of the minimal clump...
769 results
Great except for smudging!
It lengthens the lashes beautifully and its probably the best lengthening mascara Ive tried. Its super lightweight and does not leave any clumps. One of the biggest problems is that throughout the day, it will smudge under your eye and give raccoon eyes.
Great except for smudging!
It lengthens the lashes beautifully and its probably the best lengthening mascara Ive tried. Its super lightweight and does not leave any clumps. One of the biggest problems is that throughout the day, it will smudge under your eye and give raccoon eyes.
Not my favorite
Reviewed at
The r. e. m. beauty mascara is a decent option, but it didn't quite live up to my expectations. The formula adds nice length and separation, but it lacks the volume and drama I look for in a mascara. While it doesn't flake or smudge, it can feel a bit dry and requires multiple coats to build up intensity. The packaging is sleek, but for the price, there are better drugstore options that deliver more impact. It's not a bad mascara, but it's not one I find myself reaching for often. 6. 5/10—just okay.
BEST MASCARA EVER!!!!
I literally love this mascara so much. It's looks so good and natural. My favorite thing in the entire world. Would recommend soooo much. The only con is that it is not water proof.
I love this mascara!
Reviewed at
I love this mascara! It makes my lashes look so long and beautiful. I will be getting this again when it runs out.