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Summary
Color Wow Extra Strength Dream Coat is an ultra-moisturizing anti-frizz treatment that keeps super frizz-prone hair glassy, straight + frizz-free for DAYS!
Benefits
- Award-winning humidity-proofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
- Made for extremes: Keeps super dry/dehydrated + coily/curly hair types glassy-smooth, straight and frizz-resistant for DAYS
- Heat-activated formula contains heat protectants
- Ultra-light spray feels like nothing is on the hair
- Economical; results last through 3-4 shampoos
Key Ingredients
- Ultra-moisturizing formula fills dry, porous, frizz-prone hair with internal moisture, which negates this hair type's natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell
- Ultra-powerful (totally imperceptible) flex-elastic polymers seal down the cuticle, making the hair silky-smooth, humidity-proof + better able to hold the hair smooth and straight (even in high humidity)
Formulated Without
- Sulfate
- Paraben
- Gluten
Item 2620017
- Shampoo, condition, and towel dry.
- Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.
- Requires blow-drying with tension to activate.
- For best results, use every three to four shampoos.
Water/Aqua, Dipropylene Glycol, Polysilicone-29, VP/Methacrylamide /Vinyl Imidazole Copolymer, Silicone Quaternium-18, Glycerin, Trideceth-6, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Polyimide-1, Potassium Sorbate, Phenoxyethanol, Trideceth-12, Sodium Benzoate, Chlorphenesin, Potassium Benzoate, Phenylpropanol, Disodium EDTA, Propanediol, Caprylyl Glycol, Tocopherol, Citric Acid. Formula #718-0
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
WISH I could post pics!!!
This stuff is the GOLD. STANDARD. If you think it's pricey? Literally MAKE room in your budget for it! My husband and I both use it, we have very different hair, and we bought our last bottle 7/21/23. It is now 10/20/23 and we still have the same bottle! (Granted we do not wash our hair often, BUT w...
Most Helpful Critical Review
Works If You Can Get It
3x shipped. The first time, LaserShip/OnTrac returned as damaged. They second time, they delivered it empty in a mailer envelope. The third time, I asked them to tape it. Instead, they sent it in a baggie inside a box. Veho delivered a sopping wet bot on my porch and then sent me a picture of it in ...
1017 results
Works If You Can Get It
3x shipped. The first time, LaserShip/OnTrac returned as damaged. They second time, they delivered it empty in a mailer envelope. The third time, I asked them to tape it. Instead, they sent it in a baggie inside a box. Veho delivered a sopping wet bot on my porch and then sent me a picture of it in the delivery photo. The sad part is I love this product. I'm a straight hair natural and it stops my hair from reverting in the humidity. If you sweat, though, it's not going to prevent puffy roots. The light scent doesn't overpower the fragrance in my shampoo/conditioner, which is nice when I'm using Le Labo Perfumed Conditioner. You must follow the instructions and use heat tools to harden the seal. It keeps going out of stock likely because of reships because Ulta will not accept that the collar on the nozzle spins independently of the sprayer. Until they tape the collar, you will receive a wet box. It's not sold in stores, so I recommend buying it elsewhere until Ulta can find some tape.
Haven't used it enough but…
Hair Type Very Curly Hair
I did not notice a difference in straightening my hair. The right side of my hair is more prone to frizziness and this did not change that fact.
Worth it
This product kept my natural hair stright for two months. I washed my hair every two weeks and applied a decent amount of product before blow drying. My hair stayed stright through hot showers, humidity, and sweat. The only time my hair reverted is when I got caught in the snow. You must follow the instructions on the bottle though. Amazing prouct and worth the price.
Ruined my hair
Took wave snd natursl curl mad so wouldnt hold curl and couldn't wash it b out.
Love it
I have very fine hair but a lot of it. Naturally curly but like it straight better. I use every 3 days ( I wash daily). It gives me volume and a satin feel. Absolutely love it since the only other thing I add to my hair is Paul Mitchell skinny serum.