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Summary
Highlights
Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Helps to rebuild broken hair bonds
- Deeply replenishes hair without weighing it down
- Proactively builds hair's resistance to damage
- Leaves hair soft, shiny and healthy
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543141
Apply to clean, damp hair. Leave in 2-5 minutes. Rinse
Water/Aqua/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Avena Sativa (Oat) Peptide, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, Tocopherol, Aminopropyl Dimethicone, Isopropyl Alcohol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Glycerin, Phenoxyethanol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 5 out of 13 Questions
- Q
Would you recommend this for low or high porosity hair?
- Asked by Dom
- Official Answer By Joico - Brand EngageHi Dom! Thanks for asking. The Joico Defy Damage Protective Masque is recommended for both low and high porosity hair. Hope this helps clarify. ✨💕Was this answer helpful to you
- Q
With fine or thin longer hair about how much do u use?
- Asked by Cody
- Official Answer By Joico - Brand EngageHi Cody! Thank you for your question. We would recommend to start with a quarter size of the Joico Defy Damage Protective Masque, apply to damp hair, and add more if necessary. Leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
How often should I use this product? Can you use it 2-3 times a week? Or is it reccomended to use it less?
- Asked by Sparks
- Official Answer By Joico - Brand EngageHi Sparks! Thanks for asking. The Defy Damage Collection includes the Defy Damage Protective Masque and the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can i use this product as after care with keratin treatment ?
- Asked by Al
- Official Answer By Joico - Brand EngageHi Al! Thanks for your question. You absolutely can use the Joico Defy Damage Protective Masque as after care. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can this masque be used after semi-permanent coloring to strengthen the hair?
- Asked by Mika
- Official Answer By Joico - Brand EngageHi Mika! Thanks for asking. Absolutely! The Joico Defy Damage Protective Masque would be perfect for after a coloring service! Hope that helps clarify. ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Joico read my mind
I wear my hair curly & straight and I dye it jet black. I need products to moisturize, strengthen, and restore my color and heat-damaged hair. I use the Joico moisture recovery, k-pak, and k-pak color therapy lines to keep my hair healthy. I also use Olaplex when straightening my hair. I went to ult...
Most Helpful Critical Review
Not for me
Apparently this product overmoisturized my hair. I thought it was the strangest thing because after using it my hair felt softer than it's ever felt but looked worse than it's ever looked. I thought that was really weird. it made my hair REALLY fluffy (and I have straight to wavy hair). The fluffine...
141 results
I'm gobsmacked!
As a retired hairdresser, I have used just about every product there is to help repair damage from bleaching and other chemical treatments. This stuff literally repairs chemical bonds in the hair that get broken during chemical services. My hair is naturally a level 2, brown/black. I wanted to go platinum so I lifted it with 40vol developer and charcoal bleach (twice!) and then proceded to tone it afterward with a 20vol strength toner. Needless to say, it was jell-o by the time I finished with all those chemicals. But after just one treatment with this conditioner, it went from breaking every time I touched my hair to only minimal breakage. And that was only if I was too rough on it while it was still wet. That said, you MUST follow the manufacturer's directions. Leaving this product on your hair for longer than recommended can cause hair to become brittle. That's just how ALL protein-building conditioners work. Using a leave-in conditioner in conjunction with this product has my hair in great shape, even with all the regular bleachings it gets.
I'm gobsmacked!
As a retired hairdresser, I have used just about every product there is to help repair damage from bleaching and other chemical treatments. This stuff literally repairs chemical bonds in the hair that get broken during chemical services. My hair is naturally a level 2, brown/black. I wanted to go platinum so I lifted it with 40vol developer and charcoal bleach (twice!) and then proceded to tone it afterward with a 20vol strength toner. Needless to say, it was jell-o by the time I finished with all those chemicals. But after just one treatment with this conditioner, it went from breaking every time I touched my hair to only minimal breakage. And that was only if I was too rough on it while it was still wet. That said, you MUST follow the manufacturer's directions. Leaving this product on your hair for longer than recommended can cause hair to become brittle. That's just how ALL protein-building conditioners work. Using a leave-in conditioner in conjunction with this product has my hair in great shape, even with all the regular bleachings it gets.
Solid product
Hair Type Straight Hair
Just a little works wonders. Great product. Very rich.
AMAZINGLY SOFT
My hair was chemically damaged to the point where my hair was so stiff and broken. This product was recommended by a friend and it's the ONLY thing that has made my hair feel alive again!
I now have healthy hair
Ive been using this on my hair journey and i finally have healthy hair! It's worth the money, it smells great (sort of a clean smell - think old school panteen back in the 80s), and my hair has literally never been healthier.