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Joico Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy #1
Joico Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy #1

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Joico Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy

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$23.00

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Size:10.1 oz

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Details

Benefits

  • Color vibrancy lasts up to 8 weeks*
  • Free of SLS/SLES sulfates**
  • Provides UV protection for longer-lasting color***
  • Increases shine, manageability and strength****
  • *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
  • **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
  • ***When using Colorful Glow Beyond Anti-Fade Serum
  • ****Against combing breakage on damaged hair

Item 2579866

How To Use

Apply to wet hair. Lather and rinse.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium Edta, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.

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Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy

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Subtotal: $73.00

Free gift with purchase

Joico Free Brush with $40 brand purchase Free Brush with $40 brand purchase

Free gift with purchase

Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)

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Questions

Ask a Question

Q&A

Showing 9 out of 9 Questions
Q
Is this sulfate free?
Asked by Kelly
Official Answer By Joico - Brand Engage
Hi Kelly! Thanks for your question. Absolutely! The Colorful Anti-Fade Collection is sulfate free and has up to 8 weeks color protection. Formulated with pomegranate and camellia for ultimate color preservation and protection! Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Can this dye grey hair?
Asked by Tea
Official Answer By Joico - Brand Engage
Hi Tea! Thank you for your question. We apologize for the confusion. The Colorful Anti-Fade Collection is sulfate free shampoo which has up to 8 weeks color protection for color treated hair. It is formulated with pomegranate and camellia for ultimate color preservation and protection! It does not have any ingredients that would dye gray hair. Hope this helps clarify! ✨💕Was this answer helpful to you
Q
Is this the replacement for Color Endure? I bought this and it just doesnt seem as good. The smell is different and my hair isn't silky like it was with Color Endure. Wondering if this was what replaced it.
Asked by kakyev
Official Answer By Joico - Brand Engage
Hi Kakyev! Thank you for your question. Yes, the The Colorful Anti-Fade Collection is the recommended replacement for the Color Endure and is a new formulation which is sulfate free and has up to 8 weeks color protection. It is formulated with pomegranate and camellia for ultimate color preservation and protection. This anti-fade collection helps provide shine, strength, and protection from color-fading elements. Based on what you have shared, you may like the K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify. ✨💕Was this answer helpful to you
Q
I have pink hair will this help it last longer?
Asked by Hils
Official Answer By Joico - Brand Engage
Hi Hils! Thanks for your question. Absolutely! The Colorful Anti-Fade Collection is sulfate free and has up to 8 weeks color protection. Formulated with pomegranate and camellia for ultimate color preservation and protection! Hope that helps clarify! ✨💕Was this answer helpful to you
Q
This shampoo makes my hair become greasy quicker. I have used the K-PAK color therapy and it doesn't do that. But I like how the colorful anti fade shampoo makes my color stay longer. Is there any reason as to why it could be making my hair greasy quicker? Or could I be doing something wrong?
Asked by Katie
Official Answer By Joico - Brand Engage
Hi Katie! Thank you for your question. It may be just the difference in the ingredients. The K-PAK Color Therapy Collection has African Mankettti Oil and is meant for damaged hair repair + color protection, so that may be a better fit for you. Hope that helps! ✨💕Was this answer helpful to you
Q
So I have dark brown hair and im starting to add blonde. I already got the joico purple shampoo and conditioner but to alternate with a "regular shampoo" I'm having a hard time deciding between Joico color therapy, blonde life and color ful antifade. Thank you!
Asked by Hanna
Official Answer By Joico - Brand Engage
Hi Hanna! The Colorful Anti-Fade Collection is sulfate free and has up to 8 weeks color protection. Formulated with pomegranate and camellia for ultimate color preservation and protection! The K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection. We hope that helps clarify! ✨💕Was this answer helpful to you
Q
Is this colorful anti fade a everyday shampoo and conditioner? Because i have to wash my hair everyday.
Asked by BRB
Official Answer By Joico - Brand Engage
Hi BRB! Thank you for asking. Absolutely, the Colorful Anti-Fade Collection can be used everyday! We think you’re going to love it. It has a light, fresh fruity pomegranate scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
Q
Is this shampoo sulfate free?
Asked by Renee J
Official Answer By Joico - Brand Engage
Hi Renee! Thank you for asking! Yes, the Colorful Anti-Fade Collection is Free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Is this a good shampoo for daily use of natural hair color?
Asked by Kimberly
Official Answer By Joico - Brand Engage
Hi Kimberly! Thanks for asking. Could you clarify, for "natural hair color" would that be non-colored natural hair, naturally-formulated hair color, or hair that is colored to match your natural color? Want to make sure we give you the proper response. ✨💕Was this answer helpful to you

Reviews

Write A REVIEW

Review Snapshot

by PowerReviews

36 ReviewsWrite a Review
68%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Describe Yourself
Hair Type
Most Helpful Positive Review
Great for vivid colors

I'm starting out with this review saying I have vivid pink hair, oily scalp, normal-fine, low porosity wavy hair. I have used this for about a month, washing 2 times per week. this has not faded my hair one bit, it is definitely shinier and more vibrant than others I've used in the past. i love thi...

Versus
Most Helpful Critical Review
Oily Scalps Beware

I've used this shampoo for a month or so now and in the beginning I really liked it. The lather is amazing and I don't have to use as much for my thick hair which is great! In terms of color wash out (my hair is blue), it's about the same as other shampoos. Honestly, if you have a fashion color, you...

36 results

This is a very nice shampoo

Submitted 5 days ago

By Rose

From North Carolina

Hair Type Wavy Hair

Helps my highlights bright

Bottom Line Yes, I would recommend to a friend

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Really liked this at first but…

Submitted 5 months ago

By Katie

From Florida

This product worked wonders for my hair in the beginning.. But over the past couple months my hair has started falling out bad after every wash and looks super flat and dull. I won't be using this brand anymore unfortunately.

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Don't buy

Submitted 7 months ago

By Roberta

From Cleveland, OH

This is by far the worst product I have ever used on my hair. My hair became so frizzy there was no way I could fic it without shampooing out! Terrible

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Don't like

Submitted 7 months ago

By Claud

From Georgia

My hair looks greasy, my scalp itchy. I don't like it, and never buy it again.

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Made my hair fall out

Submitted 8 months ago

By mac

From Indiana

I was using these products for a few months, I liked it at first. It did make my hair a bit greasy, but I often have to wash daily. I started noticing big clumps of hair coming out in the shower. It continued, then I realized it could be my hair products. After discontinuation, I was no longer losing a bunch of hair.

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