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Summary
Nexxus Sulfate-Free Shampoo with ProteinFusion. Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients.
Benefits
- PROTEINFUSION BLEND: This sulfate-free shampoo for color-treated hair is made with exclusive ProteinFusion blend with quinoa and elastin protein and is sulfate and silicone free
- CUSTOM CRAFTED FOR COLORED HAIR: This shampoo with pump is specially formulated for color treated hair to keep it vibrant and bring it back to life
- THE COLOR ASSURE SYSTEM: This silicone free shampoo comes with a convenient pump and works best when paired with the other Color Assure products, conditioner, and hair mask
- HAIR CARE EXPERTS: Nexxus experts translate latest trends and technologies into innovative products, like this Color Assure Shampoo, and ingredients to deliver the best results
- SEE THE SCIENCE: Nexxus experts studied color treated hair at the molecular level and crafted this shampoo with ingredients that replenish hair with the nutrients lost during the coloration process
Item 2159635
Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing thoroughly. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner ¿ leave a few minutes and rinse.
Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, Ppg-9, Tetrasodium Edta, Dmdm Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090).
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Questions
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Showing 3 out of 3 Questions
- Q
How does the top open. Looks like clear plastic on the top and plastic will not come off to get the liquid out.
- Asked by Gigi
- Official Answer By Nexxus - Brand EngageThanks for asking about our Color Assure Shampoo. You have to press the lid to get the product - we hope this helps!Was this answer helpful to you
- Q
The descriptions for this product says its sulfate free but the ingredients list lists sodium lauryl sulfate as the second ingredient?
- Asked by I
- Official Answer By Nexxus - Brand EngageThanks for reaching out. Unilever strictly adheres to all labeling requirements for our products. We ensure that product labels fully comply with the applicable laws and regulations of the respective market in which they are sold. We hope this helps!Was this answer helpful to you
- Q
How long is this on sale for?
- Asked by Nexxus shampoo and conditioner
- Official Answer By Nexxus - Brand EngageHello! We recommend reaching out to Ulta Customer Service Team directly for assistance.Was this answer helpful to you
Reviews
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Most Helpful Positive Review
Great for color treated hair!
I have semi-permanent colors in my hair almost always (pink, blue, purple, green...). I use this and the shampoo counterpart to keep my hair color as vibrant as possible for as long as possible. I only wash my hair twice a week and use conditioner only all the other days. This has worked well for me...
Most Helpful Critical Review
New formulation is TERRIBLE!
HATE the new formulation, please bring the old one back!! I have used the old color assure in the silver bottle forever and last time I ran out couldn't seem to find the product I was used to on the shelf. The only one left in the same packaging as usual was a 1L size (along with the noticeably new ...
4245 results
If you want DRY FRIZZY hair..
Verified Reviewer
Reviewed at

This shampoo is awful. Right after applying, the hair was tangled and frizzy. The conditioner did not help at all. Even the hair color got duller.... Yikes!
Do Not Buy!
I am blessed with good hair genes, but this product made my hair greasy and dry. It became thinner with a few months of use and it never felt clean. I just washed it with Biolage Color Last and It's a 10 spray and it feels like my old hair! I chalked the dryness/greasiness up to hard water, but it was THIS shampoo. I never write reviews but I had to warn people.
My All Time Favorite - A Red Head
I've been dying my hair red for almost ten years. I've done inexpensive, expensive, you name it when it comes to hair care. This shampoo and conditioner is the absolute best I've tried. Love that it still gives me a great clean with being sulfate free. The fragrance is BEAUTIFUL. I buy the jumbo sizes, love the pump. I noticed my hair does fade less with this shampoo. My hair feels clean and soft when I get out of the shower. I'll happily be repurchasing this for as long as I can. Absolutely love this.
Horrible product
Verified Reviewer
Reviewed at

Worst shampoo ever! Leaves a thick white film on your hair. So disappointing.
Great shampoo!
Verified Reviewer
Reviewed at

I have been using this shampoo for a year now as I switch off and on from different brands to help hair growth and remove build up. I would have to say this shampoo is the only one I love so far! My hair has grown and looks more healthier since my hysterectomy 6 years ago as my body hair and skin changed drastically! Would highly recommend this shampoo and conditioner. Recommend 10 of 10 and it worth it a try!!!