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Highlights
Summary
It's A 10 Coily Miracle Hydrating Shampoo makes possible with each and every wash. It's A 10 deeply moisturizing formula reaches deep into delicate strands to help fortify and seal, so hair looks polished and perfect.
Benefits
- Designed for curly and texture hair
- Defines curls
- Removes product buildup
- Defrizzes and tames fly-aways
- Moisturizing formula
- Helps protect from damage
- Provides UV protection
- Rich and creamy lather
- Safe for color treated hair
Features
- Color safe
- UV protectant
- Vegan
- Gluten free
- Leaping Bunny Certified
Key Ingredients
- Avocado Oil: replenishes hair and deeply conditions
- Coconut Oil: helps moisturize hair and scalp while reducing damage
- Shea Butter: helps soften strands and seal in hydration
- Monoi Extract: soothes the scalp and helps fortify the hair shaft while protecting from UV and environmental factors
Item 2586588
Massage It's A 10 Coily Miracle Hydrating Shampoo into hair gently with fingers. Product will lather richly without extra agitation. Rinse from roots to tip and gently wring out excess water. Condition as needed.
Water (Aqua/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamide Mea, Cocamidopropyl Betaine, Glycerin, Decyl Glucoside, Fragrance/Parfum, Polyquaternium-73, Hydrolyzed Rice Protein, Persea Gratissima (Avocado) Oil, Gardenia Taitensis Flower Extract, Squalane, Theobroma Cacao (Cocoa) Seed Butter , Pisum Sativum (Pea) Peptide, Cocos Nucifera (Coconut) Oil, Ethylhexyl Olivate, Panthenol, Acrylates Copolymer, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride Amodimethicone, Dihydroxypropyl Peg-5 Linoleammonium Chloride, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butyrospermum Parkii (Shea) Butter, Glycereth-26, Lauryl Alcohol, Cinnamidopropyltrimonium Chloride, Methylchloroisothiazolinone,Methylisothiazolinone, Sodium Hydroxide, Citric Acid
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by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
My Go-To Product
I have natural curls & rarely use heat to dry my hair. Good "curly hair" products do not weight my curls down, control frizz & don't leave my hair stringy or crunchy looking. This shampoo is the first step to all of this. My hair does best if it's washed every day & this shampoo doesn't dry it out. ...
Most Helpful Critical Review
Not worth the money
When you haave a Good Shampoo you can feel it when you first apply it. You can feek either a hydrating soft texture in your hair or a sticky dry texture. This shampoo does not do what it says. When applying it I felt it sticky and drying up my hair when my hair dried it felt frizzy and just worse...
16 results
Not worth the money
Hair Type Wavy Hair
When you haave a Good Shampoo you can feel it when you first apply it. You can feek either a hydrating soft texture in your hair or a sticky dry texture. This shampoo does not do what it says. When applying it I felt it sticky and drying up my hair when my hair dried it felt frizzy and just worse than buying a normal shampoo. I am returning it not doing anything for me.
I love this shampoo for my curls
Hair Type Wavy Hair
My wavy/curly hair tends to get very dry. This shampoo provides enough moisture without weighing down my curls. It's one of my favorites. I use it with the It's a 10 Coily Leave in product after my shower. It has a nice, light scent
My Go-To Product
I have natural curls & rarely use heat to dry my hair. Good "curly hair" products do not weight my curls down, control frizz & don't leave my hair stringy or crunchy looking. This shampoo is the first step to all of this. My hair does best if it's washed every day & this shampoo doesn't dry it out. (I also use It's a 10 Coily Hair Mask 3-4 times a week & other brands for curling cream & hair oil).
Miraculous!
I have baby-fine, thinning, kinda-curly (somewhere between 2c and 3a), color-treated hair—tends toward limp and frizzy—til I found this shampoo! Leaves my hair frizz-free, with volume, and bouncy curls that last for days. I hope they NEVER change or discontinue this product!!
Disappointing...not what I expected!
I have very soft curls and gave this a try hoping it would be a "10"....it turned out to be a 1. The shampoo is very thin and runny. It left my hair feeling as though there was a "film" on it. I gave it several tries and the more I tried, the more I realized this is not the shampoo for my curls.