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PÜR Cloud Balm Hydrating Lip Treatment
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Highlights
Summary
PÜR Cloud Balm Peptide-Infused Lip Treatment with Bakuchiol and Shea butter repairs dry, chapped lips with intense hydration. This lip care formula provides both immediate relief and long-term benefits.
Benefits
- Instantly soothes & hydrates dry, chapped lips
- Peptide-infused formula helps plump & define lip contour
- Creates a protective barrier to prevent moisture loss
- Improves lip texture & tone with continued use
- Can be worn alone or as a base under lipstick
- Provides both immediate & long-lasting hydration
- Helps diminish the appearance of fine lines around the lips
Features
- Cushiony balm texture feels lightweight on lips
- Non-sticky formula with a subtle natural sheen
- Can be applied throughout the day as needed
- Dermatologist tested and approved for sensitive skin
- Works overnight as an intensive lip treatment
- Comfortable wear without waxy or heavy feeling
- Formulated without parabens, phthalates, mineral oil, sulfates, gluten, BPA, fragrance, or animal-derived ingredients
Key Ingredients
- Peptides help stimulate collagen for fuller-looking lips
- Shea Butter and Coconut Oil provide deep, lasting moisture
- Vitamin E protects lips from environmental damage
- Hyaluronic Acid helps lips attract and retain moisture
- Natural plant oils create a comfortable, protective barrier
- PÜR's proprietary Ceretin Complex improves lip texture over time
- Squalane helps condition and soften lip texture
Item 2635091
Apply generously to clean, dry lips throughout the day as needed; for an intensive overnight treatment, apply a thicker layer before bed; can also be used under lipstick as a hydrating primer for smooth, comfortable color application.
Diisostearyl Malate, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Helianthus Annuus (Sunflower) Seed Wax, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Synthetic Wax, Bakuchiol, Sodium Hyaluronate, Glycine Soja (Soybean) Oil, Tocopherol, Sucrose Tetrastearate Triacetate, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Glyceryl Caprylate, Hydrogenated Castor Oil, Sodium Saccharin, Mica, Titanium Dioxide (Ci 77891).
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Solid Lip Balm
"Cloud-like," the first words that came to mind after pressing the soft gel/ silicone slant applicator tip to my lips. So soft!! The tip of this balm is curved in a shape that feels so organic and RIGHT when applying to your lips. Most lip balms or lip glosses have a hard applicator; doe-foot, rolle...
Most Helpful Critical Review
Super soft lips
I have been really into peptide lip treatments recently, so I was excited to try out PUR's Cloud Balm Peptide-Infused Lip Treatment. I have dry lips that are constantly in need of extra hydration, so I was curious to see how this product would stack up against my other faves. As a brand, I like that...
91 results
Great taste and scent!
Verified Reviewer
Reviewed at

I love the PUR Cloud Balm Peptide-Infused Lip Treatment! I really love lip balms and lip treatments, but a lot of the ones I've tried don't really give me long term results. My lips were feeling pretty dry before I started using this product. I've been using it in 2 ways, as prep before I do my make up and at night as a lip treatment. When I use it during my make up prep, I apply a thin layer while I'm doing the rest of my face and do my lips last. It's so hydrating and absorbs into my lips so I don't feel the need to wipe it off before putting on my lipstick or colored gloss. Sometimes I'll add a little more if I just want a glossy look and forego color. At night, I'll usually apply a thicker layer and sleep with it on, and my lips are so hydrated in the morning! I've noticed that by using this product consistently, my lips feel significantly softer and hydrated. I also really appreciate the clean packaging and that the applicator is curved. It feels really nice to apply. The product itself isn't sticky at all and isn't thick, but not too thin either. It feels pretty weightless and I like that it's buildable if you want a glossier look. [This review was collected as part of a promotion] **This review was collected as part of a promotion.
Amazing hydration, new fave!
Verified Reviewer
Reviewed at

My lips tend to get super dry and flaky, especially during weather shifts, so I'm picky about my lip treatments. The Cloud Balm Peptide-Infused Lip Treatment has a creamy, comforting formula that feels instantly hydrating without being sticky or overly glossy. It's not a quick fix—it took a few days of consistent use—but the results are noticeable. My lips feel softer, smoother, and genuinely repaired with continued use.One suggestion: I'd love to see a more durable outer label. The current one started to lift a bit, especially after being tossed in my purse, and it catches lint and dust, which makes it look a little messy over time.That said, the formula is excellent, and it's now part of my nighttime and on-the-go routine.This product was provided for promotional purposes in exchange for my honest review. **This review was collected as part of a promotion.
Hydrating lip balm
Verified Reviewer
Reviewed at

PUR's Cloud Balm Lip Treatment is the lip product that I have been missing! There are several benefits to this product. First, I enjoyed the applicator itself. It's curved to fit the shape of lips. It hugs them perfectly during application, ensuring smooth and even product distribution. Second, I love how this makes my lips feel. The lip treatment fills in the lines making for a smoother surface that is also incredibly hydrating. Though this can be used anytime throughout the day, my favorite time to use it is at night. I feel that using it then allows the product to work on my lips, and it keeps them hydrated until the morning. Last, I love how this makes my lips look. It's perfect on its own or layered with other lip products. It has a nice sheen that makes my lips appear fuller and more youthful. Overall, this is a great product to work into anyone's beauty routine. **This review was collected as part of a promotion.
creamy, comforting formula
Verified Reviewer
Reviewed at

I genuinely love this lip balm—it's become a staple in my daily routine. My lips are naturally dry and prone to flaking, especially in colder months, and this has been one of the few products that actually keeps them soft and hydrated for hours. I don't find myself needing to reapply constantly, which is rare for me. The texture is smooth and cushiony, never sticky, and it leaves a nice natural sheen. The subtle sweet scent is comforting and not overpowering. And I have to say—the applicator gave me such a wave of nostalgia. It reminded me of the balms I used back in my teenage days, which made the experience even more enjoyable. It's effective, a little nostalgic, and genuinely feels good on the lips. 5 stars, no doubt. It brought back memories while actually working, which is the perfect combo. **This review was collected as part of a promotion.
Hydrating and Smoothing!
Verified Reviewer
Reviewed at

I have tried PURCloud Balm Peptide-Infused Lip Treatment and it works great for me. I have used it daily on my lips and they are well hydrated and feel soft and smooth. I think my lips are more healthy now than they have been in the past. I like the scent of the product. I like the tube that it comes in. It is easy to hold onto and to handle. I can distribute the right amount of product that I need to use each time. I like the ingredients of the product because it is a natural product. This is a product that lasts a long time and it is a smooth feeling moisturizer. It feels smooth and weightless on my lips. I like that I do not have to reapply it all day. It will stay with me for as long as I need it to. I will recommend this product to others to try to help to have their lips feel great and be healthy and smooth. **This review was collected as part of a promotion.