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PATTERN Cleansing Shampoo
Offers
Summary
Enjoy a deep clean and remove buildup with PATTERN's Cleansing Shampoo. Revive the scalp and give hair a fresh start without stripping away healthy oils. Features antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol) to promote strong hair.
Benefits
- Provides a deep clean and promotes strong hair
- Removes build-up without stripping away healthy oils
- Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture
- Packed with antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol)
- Contains Rosemary and Safflower Seed Oil
- Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
Research Results
- 100% agreed this shampoo produces a good lather.*
- 97% agreed their hair feels completely clean.*
- 92% agreed their hair felt nourished.*
- 92% agreed this shampoo does not dry out my hair.*
- 90% agreed this shampoo does not strip my hair of healthy oils.*
- 92% agreed their hair has soft definition after washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
Formulated Without
- Parabens
- Formaldehyde & Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- SLS/SLES
- Synthetic Fragrance (less than 1%)
- Triclocarban & Triclosan
- Gluten, Silicone & Protein
Item 2565545
Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Polysorbate 20, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid, Cocamidopropyl Dimethylamine, PEG-60 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Decyl Glucoside, Polyquaternium-10, C12-18 Acid Triglyceride, Sodium Glycolate, Potassium Sorbate, Sodium Sulfite, Phenoxyethanol, Sodium Benzoate, Phenethyl Alcohol, Fragrance/Parfum
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
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Hair Type
Most Helpful Positive Review
Amazing! All 4 shower products
I have experienced the effects of using both shampoos and conditioners to see how my hair would react and the after effects. First I used the clarifying shampoo to start then the intensive conditioner, set it in twists and left it on a bit longer than suggested but, my choice and WOW there was an in...
Most Helpful Critical Review
Wanted to love..
As I have 3C hair, I was super excited to try Pattern. I got both the clarifying shampoo and the hydrating shampoo, the leave in-conditioner and the styling cream. Unfortunately the styling cream was so perfumey that one use gave me a headache all day and I just couldn't use it again. The leave in c...
591 results
Squeaky Clean!
Reviewed at

I used the cleansing shampoo before in the shower and I loved how clean without stripping it got my hair. Right after i did a combination second shampoo with your hydration shampoo. Boy did that feel good! So, after I used my intensive conditioner and then the leave-in. Prior to shampooing I did a prepoo hot oil treatment. I looked at my hair and it was so manageable, soft and hydrated. Thank you! I'm so glad you heard my cry!
Perfect shampoo
I usually struggle a lot with thick big chunks of dandruff that doesnt get fully washed from my shampoo and then i end up with dandruff even after i get out of the shower. This shampoo got EVERYTHING out. Since i was taking my hair out from a wig install it got all the glue, dandruff, makeup from the lace, and everything out of my hair which i wasnt expecting. My hair is so soft and moisturized and i never get this result from wash day. Definitely will be trying her other products now.
I was looking for something
Reviewed at

I was looking for something that would act as a clarifying shampoo—that I use once a month with treatment mask. I have highlights. By the way, I also have the Hydration Mist from stores for a little pick me up and it is great.
Works great!
Reviewed at

This did a great job of getting my hair down to baseline!
The BEST
Reviewed at

This is the only cleansing shampoo I will ever use in my daughter's hair. I tried countless other brands, and every single one of them dried my daughter's hair out. Pattern's cleansing shampoo is the only one that completely removes tough build-up while leaving her hair soft and moisturized.