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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Pound Cake's Cake Batter is an innovative clean lip formula that applies like butter and can be used as a lipstick, lip tint, or lip stain. Built with color theory in mind, it comes in multiple shades of red and brown for different lip tones - so everyone can get their perfect shade.
Benefits
- Non-drying
- Comfortable and moisturizing throughout the day
- No flaking or crumbling
- Long-lasting
- Vegan
- Gluten-free
- Smells sweet (like cake batter)
- Paraben-free
- Nut-free
- Soy-free
- GMO-free
Features
- 1x TIME Magazine Best Invention of the Year
- 2x Allure Best of Beauty Award
- 1x Essence Best in Black Beauty
- 1x Harper’s Bazaar Icon Award
- 1x Nylon Beauty Hit List Award
- 1x Glamour Best of Clean Award
- 1x Self Magazine Health Beauty Award
Key Ingredients
- Avocado Oil: To promote collagen in the skin and lock in moisture
- Vitamin E: To help prevent UV damage and toxic pollutants to the skin
For Full Coverage: Take one dip and use the flat applicator to slowly and evenly apply product to your bottom lip. Press your lips slightly together so the product transfers to your top lip. Dip the applicator in the vial for one last dip, and apply the applicator to your top lip, filling in the rest of your lips with the Cake Batter.
For Light Coverage: Take just *one* dip and use the flat applicator to apply the product to your fingertip. Gently rub the pigmented product to your bottom and top lips for a more sheer tint.
Isononyl Isononanoate, Trimethylsiloxysilicate, Silica, Isododecane, Mica, Polyhydroxystearic Acid, Vp/Eicosene Copolymer, Dimethicone, Flavor (Aroma), Glyceryl Behenate, Hydrogenated Polycyclopentadiene, Isopropyl Myristate, Disteardimonium Hectorite, Polyethylene, Propylene Carbonate, Isopropyl Titanium Triisostearate, Triethoxycaprylylsilane, Stearalkonium Hectorite, Caprylyl Glycol, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Tocopheryl Acetate, Coumarin.
May Contain: Red 40 Lake, Red 7 Lake, Red 28 Lake, Red 6 Lake, Red 33 Lake, Yellow 5 Lake, Yellow 6 Lake, Blue 1 Lake, Iron Oxides.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Can't Get Enough!!!
The smell alone makes this product already so delicious, but add on the fact that it delivers on its promise of coverage for multiple lip tones and you have a winner! The color is so beautiful - I never thought I'd be able to find a red that worked for me but also lasted on my lips with a single app...
Most Helpful Critical Review
I wanted to love it but…
I wanted to love it. The website says, "long lasting wears for 7-8 hours". I can't say that's true. I've used it twice and both times had ombré lips within an hour. Meaning, I applied, went for cocktails, walked into the bathroom and too much of the lipstick was left on the glass. I emailed to see i...
228 results
Smells amazing!
I originally got this through a box subscription red velvet color the formula is thin and very thick pigment - it will stain anything it touches which Is good if you like lip stains, I had some trouble with it leaking from packaging so I would store upright and not travel with it but it smelled amazing and was a comfortable red for occasions so I recommend
most comfortable liquid lipstick I've tried!
This is one of my favorite lipsticks I own. It has a beautiful color and is very pigmented. Once dried I normally wipe off any excess to avoid smudging and it works amazingly. If you wait longer it will dry down all the way but I am impatient and I don't need that much pigment.
Beautiful liquid lipstick
The first time I wore the shade "Bloodberry" I got so many compliments from people out in public; it was almost disarming, but seriously boosted my confidence! It's a beautiful shade leaning towards a cooler, blue-undertoned red. Pretty universally flattering for most skin tones. Formulation is very comfortable; feels almost like suede.
Luscious red
I have medium brown skin and I had a hard time choosing between Red Velvet and Red Bean. But since Im new to wearing a red lip I got Red Bean since it seems to have more a neutral, richer undertone. I love it. Other red lips products Ive tried look like clown makeup, but this one looks like it works so well with my skin tone. The texture is velvety smooth. It smells nice like cake but it isnt too strong. A little goes a long way with this, so Ive been rubbing in a dot of it, blotting, adding a brown lip pencil and then going in with one swatch. That way I get a bit more staying power. The packaging is such quality too. I want to get more of their products.
Smudges too much
Pretty color. Did I just get a bad one? I don't smell cake batter, to me more of a an oily smell. I wanted this to work, but it was all over the place in mins. I would look like a clown in front of thousands of people for a festival I was a part of.