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Highlights
Summary
Pound Cake's Brown Batter Cake Batter Liquid Lipstick is an innovative clean lip formula that applies like butter and can be used as a lipstick, lip tint, or lip stain. Built with color theory in mind, it comes in multiple shades for different lip tones - so everyone can get their perfect shade.
Benefits
- Non-drying
- Comfortable and moisturizing throughout the day
- No flaking or crumbling
- Long-lasting
- Vegan
- Gluten-free
- Smells sweet (like cake batter)
- Paraben-free
- Nut-free
- Soy-free
- GMO-free
Features
- 1x TIME Magazine Best Invention of the Year
- 2x Allure Best of Beauty Award
- 1x Essence Best in Black Beauty
- 1x Harper’s Bazaar Icon Award
- 1x Nylon Beauty Hit List Award
- 1x Glamour Best of Clean Award
- 1x Self Magazine Health Beauty Award
Key Ingredients
- Avocado Oil: To promote collagen in the skin and lock in moisture
- Vitamin E: To help prevent UV damage and toxic pollutants to the skin
Item 2628688
For Full Coverage: Take one dip and use the flat applicator to slowly and evenly apply product to your bottom lip. Press your lips slightly together so the product transfers to your top lip. Dip the applicator in the vial for one last dip, and apply the applicator to your top lip, filling in the rest of your lips with the Cake Batter.
For Light Coverage: Take just *one* dip and use the flat applicator to apply the product to your fingertip. Gently rub the pigmented product to your bottom and top lips for a more sheer tint.
Trimethylsiloxysilicate, Isododecane, Silica, Mica, Polyhydroxystearic Acid, Vp/Eicosene Copolymer, Isononyl Isononanoate, Dimethicone, Flavor (Aroma), Glyceryl Behenate, Isopropyl Myristate, Hydrogenated&Nbsp; Polycyclopentadiene, Disteardimonium Hectorite, Polyethylene, Propylene Carbonate, Isopropyl Titanium Triisostearate, Stearalkonium Hectorite, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Tocopheryl Acetate, Coumarin. May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Can't Get Enough!!!
The smell alone makes this product already so delicious, but add on the fact that it delivers on its promise of coverage for multiple lip tones and you have a winner! The color is so beautiful - I never thought I'd be able to find a red that worked for me but also lasted on my lips with a single app...
Most Helpful Critical Review
I wanted to love it but…
I wanted to love it. The website says, "long lasting wears for 7-8 hours". I can't say that's true. I've used it twice and both times had ombré lips within an hour. Meaning, I applied, went for cocktails, walked into the bathroom and too much of the lipstick was left on the glass. I emailed to see i...
232 results
Awesome
Reviewed at

Gifted by poundcake. I love how this feels on my lips. It's very smooth and also is very pigmented. One swipe is all you need for full coverage. It doesn't have strong scent but I can smell a subtle sweet cake like scent. It also compliments my skin tone as well. It makes my face looks more awake and bright.
Poundcake takes the red lipstick cake
Reviewed at

I love wearing red lipstick for a power moment or to pull together any outfit. A red-lipstick-wearer knows that all red lipsticks are NOT created equal. I have the maraschino shade and love it. It's a thick creamy Formula and it smells SO GOOD. It lasts on my lips a very long time. The only down side is I feel like a lot of product comes off while eating and drinking. Overall I highly recommend trying it out. Offered by pound cake
Perfect Color For Everyone!
Reviewed at

The most beautiful perfect red lipstick! I love that the brand offers many variations of this shade so that you can get the color pay off you're wanting. The formula is pigmented and creamy af! It's a matte finish but doesn't dry out your lips. Go get your perfect red! Gifted by Poundcake in exchange of an honest review.(:
WOW!
Reviewed at

OH MY GOODNESS does this product smell amazing!! The cake batter smell is so on point it is crazy!!! Smells like you're putting cake batter on your lips. The shade is so pigmented and beautiful on my skin, I love it! Offered by poundcake
Love it
Reviewed at

Love this product, it is the perfect shade and goes on very smoothly! I love the formula it stays on for a while! I would definitely recommend!! I also will be repurchasing this product for sure!! Offered by cake batter