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Highlights
Summary
Cake Theory is a formula that moisturizes, heals, shines, blurs, while reducing fine lines, hyperpigmentation, and fordyce spots. This oil has a non-sticky cushiony feel on the lips. Inspired by color filters and color theory, these oils even out lip tones by “neutralizing” light and dark spots.
Benefits
- A unique shade of yellow, derived from a 100% natural colorant, that neutralizes the appearance of purplish-brown lip liners, dark spots, freckles, and smoker's lips
- Shines with no stick
- Long-lasting
- Deeply moisturizes
- Repairs skin barrier
- Reduces fine lines and wrinkles
- Comfortable and moisturizing throughout the day
- Versatile - can be used solely or on top of a lipstick
- Smells sweet and refreshing
- Paraben-free
- Gluten-free
- Nut-free
- Soy-free
- GMO-free
Research Results
- Cake Theory is clinically proven to hydrate and strengthen the skin barrier with each wear, forms a dermo protective film against dryness on the lips, and protects, nourishes and moisturizes lips upon the first wear
- Instrumental test on 30 women ranging in age, race, and skin types
Key Ingredients
- AvenaPLex (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
- Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
- Achiote Oil: Derived from the Achiote plant, this added oil protects the skin from damage caused by free radicals
- Jojoba oil: Improves skin elasticity and prevents flakiness
- Ceramides: Found in our AvenaPlex and Jojoba oil to help the skin retain moisture by creating a barrier that prevents water loss
Item 2627812
- Twist off the cap and remove the applicator from the tube.
- Take the wand and swipe across your top and bottom lip.
- Apply as many or little layers as you need.
- Allow oil to absorb into the lips on its own.
- Can be used multiple times, throughout the day, everyday.
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Cocos Nucifera (Coconut) Oil Extract, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Bixa Orellana Seed Extract, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caproic Acid.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this Lip Oil!
I've been on a lip oil kick lately as my lips have gotten irritated by lipsticks and balms and such over the years. Was skeptical of this but LOVE the Poundcake Cake Theory Lip Equalizing Oil in both Melted Butter and Browning. Melted Butter evens out my lip tone to a lovely springy natural pinky sh...
Most Helpful Critical Review
I wanted to love this...
This review is for the Browning shade. The bottle leaks, it is so messy after you have it for a minute. I literally have it on my desk standing straight up, still leaking. This looks amazing in the bottle but WHERE IS THE PIGMENT!
109 results
Pleasantly surprised!
I love lipsticks, glosses, balms, tints, etc., but as a lady of a certain age, most products bleed into my freshly formed lip lines. I was pleasantly surprised to discovery that these don't bleed! It's moisturizing, non-sticky, luxurious magic. More, please!
YOU NEED CACTUS JAM
The formula is still amazing like the other shades, long lasting, not-sticky and just the right amount of pink. Perfect in time for Spring and Summer!
No Color Theory But Max Hydration
I wanted to try the Melted Butter because of its "color theory" capabilities- I am fair skinned with naturally bright reddish lips, and I was hoping the color equalizing would neutralize them into more of a natural pink color. Unfortunately I noticed no change in my lip color after application (hence 4 stars). HOWEVER, this is the MOST hydrating and nourishing lip gloss/oil I've ever tried. On top of that, it's not sticky at all. Feels very comfortable and can easily be applied without a mirror when I need a quick touch up at work. I would recommend and will likely buy again for its moisturizing properties- but wouldn't recommend if you are choosing just for the "color neutralizing" aspect.
Best Gloss Ever
My lips feel so soft and hydrated. They look so much better. You dont need a lot and it last for several hours. This is the best gloss I've purchased.
Saved my lips!
THE absolute best and only product that helps my lips when they get truly chapped. At times, my lips get can so bad that are burning, cracking, and just hurt. THIS is the ONLY thing that 100% helps with this issue. Product lays comfortably on lips and does not add irritation. I will forever purchase this!