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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Brow Primer by Anastasia Beverly Hills is a soft, colorless wax pencil that holds brow hairs in place and adheres Brow Powder Duo for a seamless application and all-day wear. With just one swipe, it effortlessly preps and primes brow hairs, creating the ideal base for your brow color application.
Benefits
- Adheres Brow Powder Duo to skin and hair
- Grabs onto pigment and intensifies the payoff of your brow color application
- Helps tame your brow hair for a more seamless brow color application and natural look
- Ideal for those with sparse brows and those who would like to achieve a cleaner-looking brow shape
Features
- Cruelty-free
- Dermatologist tested
- Noncomedogenic
- Gluten-free
Apply Brow Primer over filled in or clean brows for a groomed natural look.
Precautions: Discontinue use if irritation occurs.
Microcrystalline Wax, Polyisobutene, Cetyl Palmitate, Talc, VP/Hexdecane Copolymer, Myristyl Lactate, Caprylic/Capric Triglyceride, Candellila Wax, Octyldodecanol, Myristyl Alcohol, Stearalkonium Hectorite, Soybean Oil, Propylene Carbonate, Methylparaben, Propylparaben, Propylparaben, Tocopherol, Ascorbyl Palmitate, Aloe Barbadensis Leaf Extract.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free mesh bag with $50 Anastasia Beverly Hills purchase (valid thru 5/24/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Brow Wiz with $35 Anastasia Beverly Hills purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Is this waterproof?
- Asked by Diamond
- Official Answer By Anastasia Beverly Hills - Brand EngageBrow Primer is a colorless wax pencil that preps and primes brows for a seamless eyebrow makeup application. Featuring a smooth wax formula, the eyebrow primer pencil helps to hold brow hairs in place and creates a base for product to adhere to skin on any sparse areas of the brow. It is not waterproof.Was this answer helpful to you
- Q
Does this product and the brow freeze work the same way as in to pick one or the other or use both?
- Asked by Jay
- Official Answer By Anastasia Beverly Hills - Brand EngageOur Brow Primer is used as a first step to prep the brows for a seamless application of any brow product of your choice. While our Brow Freeze is also used as a first step to style, sculpt, and tame your brow hairs to achieve your desired feathered look.Was this answer helpful to you
- Q
can i use this with the new brow pen? i have thick curly brows and brow gel either doesn't hold them properly or dries them out
- Asked by morgan
- Official Answer By Anastasia Beverly Hills - Brand EngagePlease email our Team at info@anastasiabeverlyhills.com for assistance. Thank you Was this answer helpful to you
- Q
This clear wax pencil is a lip liner as well
- Asked by Eileen
- Official Answer By Anastasia Beverly Hills - Brand EngagePlease email us at info@anastasiabeverlyhills.com for assistance. Was this answer helpful to you
- Q
Will this work well under Anastasia Dipbrow pomade? Will it make the pomade darker? My brows are very fine and I need something to make them a bit fuller and make the pomade last all day. I also have fair, oily skin and live in a humid climate.
- Asked by SP
- Verified Reply - Brand ExpertThe Brow Primer is a smooth colorless wax which does help the Brow Power Duo adhere. Please go into your local Ulta Beauty Store to see if it works well under the Dipbrow Pomade.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 62Everyday
- 21Going Out
- 20Travel
- 13Sensitive Eyes
- 1Probably works only for powder eyebrows
Describe Yourself
- 32Natural Style
- 31Classic Style
- 9Trendy Style
- 1My skin is oily and thought primer would work
Most Helpful Positive Review
Great product
This pencil and the duo color powder were my first experience with the Anastasia product line. I had been using another brow powder but as I've aged my brows have lightened and I needed a lighter shade that was unavailable. I came to Ulta for a solution and the young lady at the counter showed me t...
Most Helpful Critical Review
Not my cup of tea
I can see how that could work for someone with thick eyebrows. That's why I'm giving it 2 stars. My eyebrows are thin and this product did not work for me at all. It was a trial for ne and it completely failed. I wish i bought a pencil or pomade instead of this useless product.
132 results
So far so good!
I used to use a brow primer from Benefit and had to find something new since they discontinued it. This one is the next best one! Makes putting on their pomade very easily.
Not for the weak of brow
Notes: Sharpener required Dryer formula Only comes in clear Bottom line: I purchased this to use under the ABH brow powder and cream to powder pencil, and it does a great job helping the product adhere better and extend the wear time; my only--rather big--caveat is that if you have sparse brows be very light handed with this as it is *very* easy to rub brows hair right off.
Waste of money
Age 45-59
Verified Buyer
Regardless of the name "Primer", this doesn't mean it works. It's wax, which melts in high heat, eyebrow pencil slides on it, all together is very deceiving as a product. Save you money, don't buy it.
Needed this more than I knew
Verified Buyer
I didn't even know eye brow primers were a thing until I saw this and immediately ordered. It has been amazing to hold onto the powder I need to use on my eye brows after over plucking and missing hair in certain areas. It helps it stay all day.
Still my favorite
Verified Reviewer
Reviewed at
Been using this for years. It's easy to apply and keeps the hair in place. It always gives a smooth surface for you to use any other products over it
