Rated 4.54 out of 5 stars
Most Helpful Positive Review L O V E
I love this Brow liner! It looks so natural. I'm blonde, blue eyed and freckled. My brows are so light that you cant see them. So as you can imagine its extremely hard to fill them in. I've had so many problems over the years finding a shade that looked natural and soft. This liner is perfect! Not only does it look amazing on me, but it is lovely on my Brazilian sister in law with Cherry Red hair. This product stays on all day. I've got my make up on by 7 am and my brows look amazing at 10 pm when wash my face for bedtime. The only times touch ups are needed are after my work out and swimming.
Most Helpful Critical Review Don't "buy into" the hype!!
The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look natural. It takes off the color. It also gives your dk brown brows an "ashey" tone. The harder you press to create a darker color, the more you look like a "painted lady". You know those ladies...the "drawn on eyebrow" look. I would only recommend this product for users with light brown eyebrow hair.
Reviewed by 2694 customers I really love this eyebrow pencil!
Onnibay from Ohio
I use it every day!
Waste of money
Faith from Lafayette, LA
I bought this product less than one month ago and today as I was using it the color fell out. There's nothing left. I can't even find it on the floor. Complete waste of money.
My To Go Brow Pencil
Debbie from New York
I have used the IT Universal Eyebrow pencil for years. I love it!! I'm in my 60's with thinning brows from over plucking. This is my to go brow pencil in my bag.
Great for a Wide Range of Color
Mary Faye from Morgan Hill, CA
This is my favorite brow pencil. I have dirty blond hair and have trouble finding a brow pencil that will match my brows. Blond is usually too light and brown is too dark. This is a great middle of the road color that blends perfectly with my natural color and helps fill and shape my brows without being super obvious.
This has been my go to brow pencil for a long time!
Lulu from N.J.
Very easy to use
I just can't get the hang of this….
Oshaughn from San Elijo Hills, San Marcos CA
I'll keep trying before I give up on it.
Good for sparse, light-colored brows
flower lady from Happy Valley, Oregon
I've used this product for many years and find it works the best for me. Others are always too dark. Just make sure not to unscrew the tip too far when applying. I would recommend the universal color because you can control the lightness or darkness of your brows.
Easy. Stays. Love it
BlackCat613 from Florissant, CO
Easy to draw hairs and the spoolie blender works wonderfully to smooth rough edges. It isn't waxy at all and it stays on well.
I would definitely be purchasing this again and again
Redd from Chicago IL
The product is the perfect shade for me, and I love the build as you apply it. This is definitely my go to for my brows.
Finally found a brow pencil that creates natural looking
Mikster from Arvada, CO
This is the BEST brow pencil...thin brows look fuller and natural
Most definitely would buy this product again. Stays all day
Minta from Baton Rouge, LA
I use it on my eyebrows. I love it. It stays on all day long!
Not sure I'll be buying this one again
mariesc from Greenville, SC
I've used this product frequently in the past because I liked the universal taupe shade. I'm gloriously silver now, but my brows are still mostly brunette and this has no red-brown tones. I just returned 2 new pencils to Ulta because they were so dried out, I couldn't get any product to come off the pencil. I could have sliced my eyebrows trying to get color I was pushing so hard! Thankfully, Ulta replaced them with 2 pencils that are working, but now I find that the product is balling when applied. It's not going on smooth. The Ulta representative suggested a couple other brands of eye brow pencil that she liked. I'll try them next. < 3 Ulta!
Favorite Brow Pencil❣️
MJCHAPPY from Baton Rouge, LA
I love the taupe shade of this pencil! You can make it lighter or darker as you want. It looks natural and stays until you wash it off. This is the one I've been using for years. Love it!
On the Fence
MaryLV from Las Vegas
I usually buy Too Faced Chocolate Brownie Brow pencil but for some reason it wasn't available online. I don't live close to a store and because I love everything IT I bought this. I like it, don't get me wrong, what disappointed me was the amount of product you get for the price. Too Faced was (I believe) .32g whereas IT is .16g for roughly same price. I honestly didn't pay attention to that but will in future. However, like I said I love everything IT and the product itself is great.
Lynnie from Dayton, OH
This brow pencil has a soft lead which makes it go on easily. You can control how dark or light you want your brows to be.
will buy again!
Jeanne from Bowling Green ky
Gives me eyebrows
Best Eyebrow Pencil Ever
Steph from Rochester Hills, MI
Do not worry anymore about sparse areas lacking hair on my eyebrows anymore. This pencil completes a natural looking eyebrow giving it balance throughout.
Ashley from Orlando Florida
I've been using this for years and i love it
Works very well!
Sammy417 from Washington Crossing, PA
Best eyebrow pencil I've used. The original universal taupe really does work on almost anyone. I'd advise applying lightly so you can build up to the desired shade. Just tried the universal blonde. It's definitely a lighter shade. Still leaning towards liking the taupe better. Biggest con is that the pencil does break off as others have said which is very annoying since it is pricey. I try to always have a spare since it's difficult to tell how long it will last. I will continue to purchase though because it does work well.
Best brow product
Prinsuss from Los Angeles
I used to use Anastasia dip brow but I got this and I love it it makes my brow more natural and looks so good once I carve out with concealer and the color is amazing. Would definitely repurchase
Patsy from Tucson, AZ.
I'll never change to another product!
Favorite Brow Pencil
best brow from West Virginia
This has been my favorite brow pencil for a long time. Perfect color and texture, with a great lasting power.
Best brow pencil ever
Bmg from Colorado
I have been using this brow pencil for a couple years and it is amazing...they better never discontinue it!
Lear1028 from Los Angeles
I love that its so easy to use. It goes on smooth and it stays on. I also like that it matches my hair color very well and it looks so natural. Not much is needed to make your brows look awesome. Its a bit pricey but I would get it again if it goes on sale.
The absolute best!!
Laine from Illinois
I trust IT Cosmetics and use nothing but IT. Love the quality. Best brow product out there!!