Rated 4.53 out of 5 stars
Most Helpful Positive Review L O V E
I love this Brow liner! It looks so natural. I'm blonde, blue eyed and freckled. My brows are so light that you cant see them. So as you can imagine its extremely hard to fill them in. I've had so many problems over the years finding a shade that looked natural and soft. This liner is perfect! Not only does it look amazing on me, but it is lovely on my Brazilian sister in law with Cherry Red hair. This product stays on all day. I've got my make up on by 7 am and my brows look amazing at 10 pm when wash my face for bedtime. The only times touch ups are needed are after my work out and swimming.
Most Helpful Critical Review Don't "buy into" the hype!!
The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look natural. It takes off the color. It also gives your dk brown brows an "ashey" tone. The harder you press to create a darker color, the more you look like a "painted lady". You know those ladies...the "drawn on eyebrow" look. I would only recommend this product for users with light brown eyebrow hair.
Reviewed by 2713 customers I would buy this again
Mel from Lake Orion, MI
Eyebrows only. Easy to use. Great cover for sparse brows
Love the results!
None from Woodlands, Txas
Apply, shape eyebrows, and brush for fabulous eyebrows.
marchflower from Richardson, Tx
I have used this for a few years now. Lasts a long time. Adjusts easily to hair color, good buy.
Great universal color
Brenda from Chandler, Az
They've added more colors since I last purchased this brow pencil. The universal taupe seems to be the best color.
Have been using this for years
Juju from Simpsonville SC
Love the universal taupe color ability to control how dark by pressure used.
Nice eyebrow pencil. Would buy again
Eli from Michigan
Good universal color
Used to love this
Fresh Gravy and Marmalade from USA
I really used to love this product. The last 3 that I have purchased, the pencil falls out. Once is unfortunate. Twice is maybe just a coincidence. Three times, it is obviously a lack of care for the product by the manufacturer. Too many other options out there to continue to waste my money on this one.
Hit or miss
Renee from Texas
I've gotten 5 samples and some suck and some are great products
Wouldn't buy again.
Amanda from NJ
I usually use Anastasia eyebrow pencil and thought about giving this a try. It was so dried out and I had to apply way to much pressure to even get it on.
No Thank You! from New York
Terrible product. If you have sensitive skin stay away from this product. Within minutes my whole eyebrow area swelled up. This was the second and last product I will ever try from It Cosmetics. Wouldn't recommend the makeup line to anyone.
Want to love this product, but the liner itself falls out
Natalie from Naples, FL
I really want to love & give this product a great review, but cannot due to the fact I've purchased this brow pencil multiple times for years now, and this is the third one that has broken (pencil itself falls out of tube and breaks). I LOVE IT cosmetics, and use IT for almost all of my beauty products. However, this is one I cannot stand by. Very frustrating having lost product and paying good money for awful packaging.
I will never ever buy another brand brow pencil l!!
Linda from South Pottstown, PA
Received one of these in my breast cancer makeup bag 3 years ago and it is the ONLY brow pencil I will ever use!
I would not buy this product again.
unhappy customer from Walpole,ma
I would not even give it one star but I had to pick at least one. Completely dried out. did not work at all
2nd time purchasing
Lex from Pomona, ca
Would definitely buy again, the only other eyebrow pencil I like more is a NYX microdefining one
MDH from Searcy, ark
It was the perfect color but when trying to twist for more coloring to come out of the tube it would crumble I feel cheated and not fair. I wish I could get my money back or let them get me another one
I love this product but it always falls out of tube
Tina from Eugene, Oregon
this is one of my absolute favorite brow pencils... the universal taupe color is fantastic for someone with already fluffy or dark brows. gives a hint of color int he sparse parts without looking overdone. I prefer a drier pencil for that reason, less intense pigment. but for the love of god this pencil always falls out of the tube.... so sad. I switched to another cheaper pencil for that reason but if this were a gift I would not be mad at all
Love. It. from Sarasota FL
This is the best and most natural looking eyebrow pencil! I won't be using anything else moving forward!
Sample turned into a staple
K black from Atlanta, Ga
I received the universal taupe a few months ago in a beauty bag. I wasn't going to try it because the color is taupe and since I'm a brown girl I thought it would look ashy. I'm glad I tried it because it is oddly the perfect color. I have sparse eyebrows, so I love how it clings to my skin.
I Love IT Cosmetics...They Do Not Disappoint!
DasMEM from Memphis TN
Best product for brows...covers the grays and is perfect on the skin.
I really love this eyebrow pencil!
Onnibay from Ohio
I use it every day!
Waste of money
Faith from Lafayette, LA
I bought this product less than one month ago and today as I was using it the color fell out. There's nothing left. I can't even find it on the floor. Complete waste of money.
My To Go Brow Pencil
Debbie from New York
I have used the IT Universal Eyebrow pencil for years. I love it!! I'm in my 60's with thinning brows from over plucking. This is my to go brow pencil in my bag.
Great for a Wide Range of Color
Mary Faye from Morgan Hill, CA
This is my favorite brow pencil. I have dirty blond hair and have trouble finding a brow pencil that will match my brows. Blond is usually too light and brown is too dark. This is a great middle of the road color that blends perfectly with my natural color and helps fill and shape my brows without being super obvious.
This has been my go to brow pencil for a long time!
Lulu from N.J.
Very easy to use
I just can't get the hang of this….
Oshaughn from San Elijo Hills, San Marcos CA
I'll keep trying before I give up on it.