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Verb Brightening Purple Shampoo for Blonde Hair
Summary
Highlights
Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional grade violet pigment and açaí extract, this shampoo was designed to neutralize brassy yellow hues in blonde, grey and silver hair tones.
Benefits
- Neutralizes brassy yellow hues in natural or color-treated blonde, grey and silver hair tones.
- Gently cleanses and brightens hair.
Key Ingredients
- Violet pigment: helps cancel out yellow, brassy tones.
- Açaí extract: the purple superfruit is rich in antioxidants which help provide extra moisture.
- Coconut fatty acids : easily absorbed by hair, helps to hydrate and nourish.
- Frankincense oil : helps add shine and moisture to hair.
Item 2594004
Massage into wet hair, lather well and rinse. Follow with Verb Purple Mask. Use as needed.
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Great Results, Great Price
I'm always looking for the best quality I can get at a reasonable price. I LOVE this purple shampoo. I use it bi-weekly to keep the brassy tones in check, and I have a ton left. (Hair is approaching waist length for reference) I love the cleanliness I feel and that it doesn't make my hair feel heavy...
Most Helpful Critical Review
Just Average
I like this shampoo overall BUT this is not a shampoo that's going to do intense toning. I can easily leave it in my hair for 4-5 minutes and I get a very light toning effect. While I prefer a slightly more intense purple shampoo, this is one that will be great for someone who hasn't used a purple s...
528 results
The best of the best!'
Hair Type Wavy Hair
Omg I'm overwhelmed with joy by this amazing product!!! Bought the purple shampoo because my hair was dull and lifeless...this product was a game changer. My hair has a beautiful luster now and the texture is like silk. I'll never go without it and will encourage everyone I know to buy Verb products; they are truly the best of the best. Thank you!!!
Fantastic
I totally recommend this purple shampoo. I originally had tried the John Frieda and L'Oreal purple shampoo and it would not remove the brassy out of my hair. Hairstylist at Ulta recommended this one and it works wonders.
I would not buy this item again.
Hair Type Wavy Hair
Verified Buyer
This product didn't work for me. It made my hair limp and flat
The Best
This is by far the best purple shampoo I've used and I've tried several. It tones very well and it doesnt dry my hair out like most do. It has a light pleasent scent and it made my hair soft! I will not use anything but this going forward!
Doesn't tone down brassiness
Followed the directions and saw no change after frequent use.