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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
about-face Blush Rush Liquid Blush is an ultra-pigmented, fluid blush that blends seamlessly + glistens on skin.
Features
- A super-saturated liquid blush delivered in a buildable, blendable formula with maximum color payoff and long-lasting endurance.
- WHY YOU WANT IT: Infused with high-impact, skin-focused ingredients – like jojoba oil, hyaluronic acid, squalane and Vitamins B5 + E – this nourishing fluid gives skin a dewy finish to impart a natural glow.
- AVAILABLE IN: 8 electric colors – beyond just pink.
- DELIVERED IN: Color-matched, modular component with an easy-to-control dot doe foot for simple application.
Key Ingredients
- INFUSED WITH: Conditioning Jojoba oil, hydrating hyaluronic acid, antioxidant-rich squalane, + skin-supporting B5 + E vitamins.
- Using doe-foot applicator, dot formula onto cheeks.
- For a subtly flushed finish, gently blend formula into skin using your finger or a sponge.
- For more pigmented color, continue to dot + blend more formula onto cheeks to achieve desired saturation.
Pit Stop: Hydrogenated Polyisobutene, Undecane, Tridecane, CI 19140 (Yellow 5 Lake), Ethylene/Propylene/Styrene Copolymer, CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), Silica Silylate, CI 15850 (Red 6), Phenoxyethanol, Butylene/Ethylene/Styrene Copolymer, Tocopherol, Panthenol, Squalane. Sodium Hyaluronate, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate. V/010224
Free gift with purchase
Free gift with purchase
Online only free choice of Festival Lash with $25 about-face purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
41 results
Love this as a blush base
I will say it takes some practice to blend but it's a super beautiful color and I love the warmth of this shade
My Favorite
I am absolutely obsessed with this product. Blends like a dream into such a pretty finish, and a little goes a long way. The in the dust shade is amazing. Cant wait to buy more!
Long lasting and pigmented
About-face is so underrated as a brand but especially this product! It's pigmented amd easy to blend. Doesnt pick up my foundation underneath. If i wear it on its own, i get about 6 hours of wear before it starts to fade. With a powder blush on too, easily 10 hours before it starts to fade. Im hoping they come out with more colors - id love to see a nudey color and more mauve tones.
Blends Beautifully
This has to be one of the best liquid blushes I've tried. I'm pretty pale and got the darkest shade (Grand Prix) and it blended out beautifully. I was scared when I started blending at first (I thought I put too much on at first), but it really blended seamlessly. Not patchy or anything. It's a great blonzer shade.
Not usually a blush person
I'm not usually a blush person due to me feeling like blush makes my face look rounder and it seems like I can never find a shade or product that I like, this has changed my perspective on blush. Its very soft and blends out seamlessly, doesn't feel heavy on the face and plays well with other products. The pigment payoff in these blushes was insane, I used two dots on each cheek and ended up having to put on more foundation so I wasn't so pink! Can't say enough great things about this product.