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Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo
Summary
Highlights
Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.
Features
- 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
- Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
- Packed with moisture to intensely hydrate bleached & damaged hair
- For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)
Key Ingredients
- Formulated with quinoa to aid in color retention
- Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Phthalates
- Gluten
- Cruelty-free
- Vegan
Item 2309118
Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730)
Free gift with purchase
Free gift with purchase
Free Beach Babe Sea Salt Spray travel size with $20 Not Your Mother's purchase (valid thru 8.16.25 on in store or shipped purchases. Full, partial pickup or same day delivery purchases do not qualify. While quantities last. subject to in store availability
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Questions
Ask a QuestionQ&A
Showing 17 out of 12 Questions
- Q
Do I use this instead of regular shampoo
- Asked by Alaina
- Official Answer By Not Your Mother's - BEHi there! Thank you for reaching out to us! Our product is designed with Bonding Technology, a natural, vegan blend that helps to strengthen even chemically damaged hair, along with dark violet pigments to reduce brassiness and combat yellow tones. Instantly Tone, Brighten, & Repair Lightened Hues. If you'd like to receive a personalized recommendation based on your hair type and needs, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!Was this answer helpful to you
- Q
Does this have proteins? Wondering if this is safe for low porosity to use often. Is this a protein based shampoo?
- Asked by Cam
- Official Answer By Not Your Mother's - BEHi there! our NYM Blonde Moment Purple Shampoo does contain protein. It is designed to neutralize yellow or orange tones in blonde, silver, or gray hair. It doesn't specifically target porosity, so it can be used on various hair types, including low-porosity hair. However, individual reactions may vary, so it's always a good idea to do a patch test or consult with a hair care professional if you have specific concerns about your hair type.Was this answer helpful to you
- Q
Is this product sulfate or paraben free?
- Asked by Jamie
- Official Answer By Not Your Mother's - BEHi there! Yes it is.Was this answer helpful to you
- Q
My hair is orange color from well water. How many times do I use this shampoo before seeing blonde again?
- Asked by Brandi
- Official Answer By Not Your Mother's - BEHi there! This might take several washes along with Blonde Moment Toning Mask before you will see the results you are looking for. Was this answer helpful to you
- Q
How does effect dark hair? Is it beneficial?
- Asked by Noname
- Official Answer By Not Your Mother's - BEHi there! Triple Threat Brunette Blue Treatment Shampoo is for natural, dyed, balayage, ombre or highlighted brown hair the deep blue pigments reduce brass and fight against orange tones in natural and color-treated brunette hair.Was this answer helpful to you
- Q
I am a Black woman with short, curly bleached blond hair. Can I use this on my type of hair? Will it remove the yellow/orange tones?
- Asked by Jen
- Official Answer By Not Your Mother's - BEHi there! Of course Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights.Was this answer helpful to you
- Q
For natural blonde hair, would you recommend leaving the shampoo in your hair for better results or does the amount of time not matter?
- Asked by TK
- Official Answer By Not Your Mother's - BEHi there! Leaving shampoo in your hair for too long can cause your hair to be dry. I would recommend using the Blonde Moment Purple Treatment Masque. With one simple application, its dark violet pigments work to reduce brass and yellow tones in naturally blonde, dyed blonde, highlighted, and gray hair. While the masque is working to maintain and brighten your golden locks, it's also providing a deep conditioning that adds shine and softens dry or damaged hair, so it not only looks good, but it also feels good. Use 2-3 times a week or as needed. Apply evenly on wet hair and massage through to the ends. Leave on hair for 5-10 minutes. Rinse thoroughly.Was this answer helpful to you
- Q
What effect or appropriateness would this product have on natural dirty blonde hair currently dyed light burgundy (a reddish purplish color) or is there a better suited product to produce similar results or does anyone have experience with a similar situation??
- Asked by kaylahhhh
- Official Answer By Not Your Mother's - BEHi there! I recommend speak with your Stylist.Was this answer helpful to you
- Q
Will this shampoo dry out wavy/curly hair?
- Asked by Blondie
- Official Answer By Not Your Mother's - BEHi there! This gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights.Was this answer helpful to you
- Q
Can I use this on Keratin treated hair?
- Asked by Mary Kate
- Official Answer By Not Your Mother's - BEHi, I would consult with your stylist.Was this answer helpful to you
- Q
I am a Black woman with short, curly bleached blond hair. Can I use this on my type of hair? Will it remove the yellow/orange tones?
- Asked by Jen
- Official Answer By Not Your Mother's - BEHi there! Of course Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights.Was this answer helpful to you
- Q
For natural blonde hair, would you recommend leaving the shampoo in your hair for better results or does the amount of time not matter?
- Asked by TK
- Official Answer By Not Your Mother's - BEHi there! Leaving shampoo in your hair for too long can cause your hair to be dry. I would recommend using the Blonde Moment Purple Treatment Masque. With one simple application, its dark violet pigments work to reduce brass and yellow tones in naturally blonde, dyed blonde, highlighted, and gray hair. While the masque is working to maintain and brighten your golden locks, it's also providing a deep conditioning that adds shine and softens dry or damaged hair, so it not only looks good, but it also feels good. Use 2-3 times a week or as needed. Apply evenly on wet hair and massage through to the ends. Leave on hair for 5-10 minutes. Rinse thoroughly.Was this answer helpful to you
- Q
What effect or appropriateness would this product have on natural dirty blonde hair currently dyed light burgundy (a reddish purplish color) or is there a better suited product to produce similar results or does anyone have experience with a similar situation??
- Asked by kaylahhhh
- Official Answer By Not Your Mother's - BEHi there! I recommend speak with your Stylist.Was this answer helpful to you
- Q
Will this shampoo dry out wavy/curly hair?
- Asked by Blondie
- Official Answer By Not Your Mother's - BEHi there! This gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights.Was this answer helpful to you
- Q
Can I use this on Keratin treated hair?
- Asked by Mary Kate
- Official Answer By Not Your Mother's - BEHi, I would consult with your stylist.Was this answer helpful to you
- Q
Does this work well for grey/silver hair?
- Asked by Dian
- Official Answer By Not Your Mother's - BEHi there! Yes it does!Was this answer helpful to you
- Q
do you have to have dyed hair to use this? I have naturally dirty blonde hair and I just wanted to make sure it doesn't mess up my undyed hair. I would like to make my hair brighter and blonder without dying it, would this shampoo help?
- Asked by Summer
- Official Answer By Not Your Mother's - BEHi there! No, Blonde Moment Treatment Shampoo is for natural, dyed, balayage, ombre or highlighted blonde hair. Dark violet pigments reduce brass and fight against yellow tones. Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
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Hair Type
Most Helpful Positive Review
This product is incredible
This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three time...
Most Helpful Critical Review
Average Shampoo. Not a "purple" shampoo.
I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.
279 results
Double Purple #1 Step
Verified Reviewer
Reviewed at
Used before the purple conditioner, this shampoo maintains & subtly enhances the tint to grey head in between treatments with the purple mask.
Really dried out my curly hair
Hair Type Wavy Hair
This shampoo severely dried my curly hair and I feel like I've lost hair.
Amazing Results
I had my hair highlighted recently and was unhappy with the brassy results. I love the products for volume in this line and I gave this shampoo a try. The brass is eliminated after the first shampoo. My highlights look amazing. Great products.
Left my hair greasy
This was recommend by a hairstylist due to affordable. I used it and i felt like it just kept making my hair greasy and didnt give the brightness that i needed.
Really works!
Verified Buyer
Reviewed at
I'm a natural dirty blonde, I had really light hair as a child but it's starting to get darker as I get into my twenties. I've been using it once a week for only a month and it's already working! I've had a few people comment that my hair looks more blonde, one even asked if I dyed it!