Product Reviews Rated 4.34 out of 5 stars
90 Reviews
Most Helpful Positive Review Perfect pomade! I got black brown, and I'm light medium in my foundations. I use natural beige in TF born this way. I'm Asian. This product is super pigmented and creamy. I don't have to use a lot of product for both natural and bold brows. I use black brown. I think this color range is good, but the colors are super warm tone. I still think that cool tone people can pull off black brown, but if he or she uses a lot, then the warm tones in this pomade will show. So if you're looking for jet black or a true black pomade, pass on this one. Make sure to get it swatched at the store if you aren't sure about a warm tone pomade. I highly recommend this product to neutral and warm tone people! I can't say how long this will last, but if it does dry out a bit, I'll just add coconut oil or vaseline to it.
Most Helpful Critical Review poor color payoff, smudges easily i have used so many different brow pomades, and when this one went on sale i was excited to get my hands on it, since tarte is too high end for my budget. unfortunately it did not come even close to meeting my expectations. the color payoff is beyond weak - like need three or four layers to achieve the same payoff i'm used to. for reference, i shave the ends of my brows to draw on a bolder shape. the pomade almost completely wore off in the places without actual brows, which is not an issue i have had with other pomades. i am giving this two stars as opposed to one because i did find that it was very easy to work with, but that was the only redeeming quality about it for me. if you typically use the abh or kvd pomades, this will fall short of your expectations, and is not worth the few dollars you'll save.
Reviewed by 90 customers I have bought it three times already 5
Lex from Arizona
Love it
This is the only pomade I trust! 4
MiaRite from East Coast, USA
I love their products and even after changing the formula for their pomade I think it is the best option in comparison to other brands! Waterproof, smudge proof, and a little goes a long way so apply lightly!
Excellent 5
None from Slidell,La
All the time
Best Brow Product 5
Janeth from Texas
I have finished 3 already of these pomades and it is my holy grail! I used to use the elf lock on liner and brow cream; that ended up making my brows crusty. Now that changed my products I really love this. As an oily skin type it stays all day. I have used this product on my mom who is a normal type skin and my friend who just had her wedding not to long ago ( I did their makeup ) and it lasted about 6 plus hours. I really recommend using a thin eyebrow brush when using this product.
Too dark and harsh 3
Kay from San Antonio, TX
The formula is nice and slippery, which is easy to apply but unfortunately goes on too thick and greasy. All the shades seem darker than the description. So you end up with harsh, dark brows. Not the look I was going for. The ELF palette is cheaper and better.
Ii always buy Tarte 5
Beauty Beth from Austin TX
Great for hi lighting and defining brow
User friendly 5
Prissy from Chico
I've use the ABH, KVD and the elf and I'm very please with this. I have almost no eyebrow hair and I have no issues with this product staying on. It's blendable enough that I can create an ombré powder look with my brows but it still lasts through a 12 hour day.
Terrible 1
Mel from Orlando
This stuff doesn't stay on at all! The product is mushy and creamy to sculpt your brows makes your them look like a smudge greasy mess will be returning. I can get a better formula in a drug store brand cheaper
Didn't work out 1
Tee from Texas
Imagine putting Vaseline on your brows then sweating at work all day.. that what this product felt like. Half my eyebrows dripped off 3 hours into my shift. The product is so mushy/slimy it's hard to sculpt my eyebrows without having to do a lot of cleanup afterwards. The shade range is great, but the product itself? Immediately returned.
Wow 5
Gomezdi from Manteca
Bought it when it was on sale in the shade "Ash Blonde" I'm light medium skin color with blonde hair and dark brown roots, I've been looking everywhere to find something like this and finally found it I've tried the Anastasia, Kat von d and a bunch of other brow pomades but nothing came close to what I was looking for, this is just the perfect shade and now my every day brow pomade ty ty ty Tarte. I thought it might be too light for me but no…. Is just the perfect shade.
Love it 5
Alex from Michigan
I tried it out while it was on sale and I fell in love! It last all day, looks natural when applying with a light hand and doesn't brush off when applying clear gel over it🙌🏼 so happy I have this a try. I have dark hair and I got the golden blond and it looks amazing to soften up my brows so they don't look harsh
Love this! 5
NP from Pleasanton
I got this as a sample when I purchased the tape concealer, which I love. I h e black hair a d used the black provided. It was easy to use once you get the hang of it and using strokes method. I can probably go between the brown/ black to the black. I ha e no brows but had the microbladed a while back . They are fading, a d this product so far works for me. I work in an office environment , and I have not noticed it smudging or coming off like other pomades. This one is a keeper 😀
Not worth the $ 1
Char from NY
Hard to apply, melted off my brows once I walked outside into the heat. The $4 ELF one is 100xs better
Goes on easily and stays on! 4
Sam from Sacramento
Love it! Better than the powder base I was using before.
Love!! 5
Lina from New York, NY
I brought this during the Ulta sale because I wanted to try out pomades. I usually only use eyebrow pencils to fill but I felt that pomades would help fill them quicker. For my first pomade this stuff is amazing. It is pigmented, lasts all day, and they have cool tone options which is amazing for me and doesn't come off as orange. I have the shade brow medium cool and it's perfect. I now outline my brows and just fill the rest in with this pomade. Seriously a game changer!!
Little goes a long way. 5
Shakezula the mic ruler from Missouri
Color, consistency, and blendability are all on HG status. If it dries up in a month I will be disappointed though. Thus far, I love.
A staple for thin brows 5
KatInOKC from Oklahoma City
I had used ABH for 4 years now and made this recent switch. I'm in love! It's cheaper and the color works better than ABH did for me. It's a true taupe and appears very natural for my sparse brows. It's very easy to apply and make fake lashes at the head. I can use it on top of a brow serum and it didn't smudge. I use micellar water on a cloth to wash it off. Everything about this works for me.
Really like this 5
Clarissa from Minneapolis
I've used quite a few brow pomades, and this one performs really well. The color is a little too warm for me, but thats on me. This is a great product. Some are crumbly or dry out, this one doesn't. Would buy again
Love this product! 5
Jess from Virginia
Makes doing my eye brows so much quicker.
No 3
J from Colorado
I like the product, but it's a little too much
Great Product! 5
KathyR from Fort Worth
This product is the first of have tried in a line of many fails that actually does stay on . I have slept in for a couple of days at a time and it is still on. Once it is dry it does not smudge or wipe off.
Highly recommend 5
Isabella29 from Fresno Ca
I love how it helps keep my eyebrows nicely shaped!
Love it 5
LaChelle from Beaufort, SC
I am loving this product. I usually use Powder but this was on sale through the 21 days of beauty so I took a chance. I just have to get used to how to apply it with out using too much.
Nice but smudges too easily 4
Laney from Texas
It's not as thick as Anastasia brand, it's lighter and smudges a lot easier. Easy to apply, stays on fine if you don't sweat or accidentally (barely) wipe your forehead. Even with a setting spray, it still smudges very easily. I have black hair and got the darkest color it comes in and it's just a brown when I apply it, doesn't really match my hair like I had hoped. I bought it on the 1/2 price sale so I'll keep it, but had I paid full price, I would return it
Love the formulas consistency but the color is not blonde:( 3
Maggie from Columbia, SC
Never actually blonde... I wish they could just make a lighter shade:(
