Product Reviews Rated 3.9 out of 5 stars
487 Reviews
Most Helpful Positive Review Holy Grail Liquid Foundation I am a teacher and typically apply my makeup around 6 am on workdays. I moisturize with Tarte BaBa Bomb foundation on super dry days. On hot and humid days I start with only Tarte Base Tape moisturizing primer. I apply with a foundation brush and follow up with Tarte Shape Tape concealer under my eyes and loose powder. I also set my makeup with ELF setting spray. The coverage is medium to full, yet feels so comfortable on my skin. Truly doesn't feel like I am wearing a liquid foundation at all. Prior to this, I had worn IT Cosmetics Illuminating Celebration Foundation. It became too drying for my mid-forties peri menopausal skin. I normally tire of the time it typically takes to blend liquid foundation to an airbrushed finish. Achieving #skingoals of beautiful, glowing, and airbrushed coverage is simple with Foundcealer. I get compliments on my skin often (even before this foundation) and am often believed to be many years younger than my 47 year old reality. Foundcealer has truly improved my skin. I was skeptical about this Tarte claim when I purchased the product, but it is absolutely true. The shade range includes 30 shades and 27N Light-Medium Neutral was a spot-on match for me. The color stays true and does not oxidize. I do not have time to touch up my makeup all day at work and this makeup still looks flawless 12 hours later. I love the packaging. The one piece bottle with the twist up pump is genius and sanitary. It saves me from setting a goopy foundation cap on my vanity or from simply losing the cap completely as I normally do with pump foundations. The only two drawbacks are Foundcealer's propensity to transfer without being set with loose powder. Full baking is not necessary, a simple dusting will do the trick. The price is high but in line with the cost of the average prestige brand. I love that Tarte is a cruelty free brand. This is the foundation I have been searching for ever since my skin type changed from combo to dry. Will purchase over and over.
Most Helpful Critical Review Not Impressed After watching many YouTube reviews and demos of this product, I decided to give it a go. Unfortunately for me, this one was a miss. The color was perfect, I had the lightest shade available as 8B Porcelain Beige. I applied this makeup with a brush, as I always do with liquid foundations, and it just was not what I thought it was going to be at all. It looked thick when I pumped it out, but putting it on it looked very thin. The coverage was nothing like it was shown in every video or photo I saw for the foundation. It was very light coverage, in my opinion, medium at best. Full-coverage to me means it will cover anything and everything. This was not the case with this foundation. I started with a little bit, and tried to build it up in the areas that needed more coverage, but it wasn't changing a thing. The only thing this one really did for me was balance out my skin tone in the areas in which I had no acne, scars, or dark spots. Redness from my pimples was still showing through somewhat. If my skin was clearer, I think I'd be okay with this foundation, as it is very light-weight on the skin and would balance out my skin tone easily if I had no other major issues with my skin at the moment. It has a very light scent to it, but it wasn't overpowering. It also has SPF 20 in it, which would be great for any time of the year. However, when I applied it I also noticed that it looked very greasy on my skin; but I set everything with a powder so that I can cut back on shine (I have to blot no matter what I use anyway, but powder helps me a lot). It did have a nice finish once I applied my powder, but again, it wasn't even close to the coverage I get with my current foundation, so it wasn't really in my preference to keep it. All in all, it's not a terrible foundation, but it just wasn't for me.
Reviewed by 487 customers This is a winner for me 4
Gayle from Conowingo
Love the shade. Love the feel. Love the coverage level.
I love this foundation, it makes my skin looks smoother. 5
Yiyi from Boston,MA
I would used it for my daily makeup routine.
Hands down the favorite foundation of all time! 5
Val from Torrance, ca
I've NEVER been a fan of foundations and usually just used concealer as a foundation, but this foundation is lightweight with coverage. I love that it has SPF in it and that it's buildable to match whatever type of coverage you're feeling that day. I'm also extremely dry and this foundation does not accentuate my dry patches at all. Highly recommend!
Loved it but had to return it… 3
Ashley from Queen creek, AZ
This foundation is the first one I've tried that matched my skin perfectly! However, it's like it never dries and just sits on tips of my skin, wearing off very quickly. Don't buy this unless you want to be reapplying throughout the day.
The best foundation! 5
Stace from Texas
This is the best foundation out there if you're looking for a medium coverage. I was looking for something that wasn't cakey, thick, or matte but still provided decent coverage. I was told for years that it was impossible to find a good coverage but not cakey or matte foundation. I wanted something that could help me get a dewy finish, even out skin tone and stay on all day and this is it! I ran out this last month and had to buy a cheaper (but not cheap) foundation until I could get more and oh boy!!! I saw such a huge difference in my skin even after I took my makeup off (not good). I was able to see the difference foundcealer makes with helping my skin while I wear it! People noticed a difference in my skin with and without makeup on while I went a few weeks without foundcealer. I get compliments on my skin with and without makeup normally. I am big on skin care but I've noticed foundcealer played a part in my skincare for sure when I wasn't able to use it.
Definitely not for me 2
Em from Bellaire ohio
I have been using tarte shape tape foundation for 3 or 4 years now and I absolutely love it! The coverage is AMAZ! However, I am not at all impressed by this. I thought it would cover well bc it is a "foundcealer" but boy was I wrong. The coverage is horrible. I might as well not put any foundation on at all and I do not like the consistency. Sorry, this is definitely NOT FOR ME!
One of my favorite foundations 4
Akukathy from Las Vegas, NV
Covers with a light feel. Found the perfect shade. A little goes a long way.
I would buy this product again and again 5
Lee from NJ
Best foundation ever, and I've tried a lot. Goes on smooth and leaves a flawless finish. Stays fresh all day. Matches perfectly to my skin tone. *******************************************************************************************************
Would buy it again. 5
JMarie from Wentzville, MO
My skin is very dry and this formula works for my skin. Natural to medium coverage. You can build it up.
Nice if you don't use too much 5
Natasha from USA
I really love the finish of this foundation. It's very natural and feels light on the face. The first couple of times I tried it, I couldn't make up my mind as to whether I loved it or not, because it could look cakey under certain lighting, but I'm pretty sure that this happened on days I applied a more product than I typically prefer. After those first few times, I consciously made sure to apply less product in order to see if it still looked cakey, and this definitely helped. This reminds me a little bit of the Shape Tape Hydrating Foundation, but I think the Foundcealer has a slightly thicker consistency. The coverage you'll get here will be low to medium. Since I don't like piling on a lot of product, I can't say if it can be built up to full coverage. If you're someone who enjoys a natural makeup look, I don't think you'll be disappointed in this one.
BEST FOUNDATION EVER! 5
mar from EDMONDS, WA
This is best used with Tarte Base Tape Hydrating Foundation Primer. The shade selection is vast. Looks beautifully natural.
Perfect for normal to dry skin and especially great for dry, mature skin. HIGHLY RECOMMEND!
Great Foundation 5
Nancy from New Jersey
This is my go to foundation during the cold months. Nice and dewy for my dryer skin. Also provides great coverage giving me a smooth complexion.
Best Foundation I've Ever Used 5
Estee from NY
I absolutely love this foundation. It looks incredibly natural and I don't need concealer for dark spots with it. I've been wearing makeup for 30 years and this is the best foundation I've ever used.
cakey and patchy 2
rainbowgoth from York PA
Yet another foundation that I wanted so badly to like but it looked so cakey and patchy.
I have a very good skin care routine and this foundation still looks horrible. it also transfers VERY easily.
I love this!! 5
Autumn from Greenville SC
have been using this product for a couple years I ran out decided to use a drug store product. NEVER AGAIN! This product is everything! Creamy, easy application and won't dry your face out! I can't recommend this product enough!!!!! I love it!
Love the foundation 5
Misty from Wichita Kansas
Good product for the price, stays on for hours
Not for combo/ dryer skin 2
Liv from Ct
I would say my skin is "dry" but it's more on that side then oily. At first when I applied it, it looked very nice and then almost 10 minutes later it looked splotchy and caked and I wanted to take it right off. I will stick to my regular fondation this was not it for my skin! I could see this working better for oilier skin, but NOT for dry.
Expired!!! 1
AlaAvril from AL
I just ordered this in November 2021, this expired in June 2021! It looks like they tried to take the date off and then added another stamp! Disappointed in Ulta! I wish I could add a picture of the bottom of the bottle.
Not for oily skin 2
Sage from Texas
I am disappointed to say this product did not preform well on my skin. I'm in my early 20's and experience oily skin and occasional hormonal acne. I have tried multiple combinations of powder and setting spray but nothing seems to keep the product from separating and sitting on top of my skin even after a few short hours. My blemishes are very noticeable after application and I find I have to cake on concealer—even though the name of the product is called "foundcealer" —so you would think it would have more coverage. I enjoy the brand but this wasn't the right formula for someone like me.
Favorite foundation for combo skin! 5
Tara from PA
This is my favorite foundation I have ever tried, and I have tried many in effort to find a good match for my combination skin and olive undertones. It provides a good amount of coverage without looking fake or cakey. It does not accentuate the random dry spots I have which is the main issue with other foundations that otherwise have good coverage for redness. Perfect shade match so it looks natural while still covering what I want covered
It was expired when I purchased it 1
Annoyed by the store from Albany NY
Check the expiration dates on anything you buy from ulta
Love it 5
Allie from Kentucky
I've tried various brands and this is my all time favorite! Great coverage and not too thick.
Medium Coverage, moisturizing, and has spf! 5
Becca from Illinois
Love love love! I'm in my 30s and my skin is getting so dry. This product helps to keep my skin moisturized and never drys it out. Coverage is perfect for me as I do not like the look or feel of full coverge. Love that it has SPF as well
Love This!!! 5
Carissa P. from Denver, Colorado
I'm not usually one to do reviews but this foundation is so good I had to! If you have dry skin you would love this foundation! It has a tinted moisturizer type feel on the skin but with a lot more coverage added. I found that you do have to set it with powder to make it last but it's a great option for those who like medium coverage. My freckles can show through and it looks so natural on the skin. If you have any oiliness on your skin you probably won't like this foundation. Its very dewy and makes your skin look alive again.
i love this product and use it on a daily 5
kylie from zelienople, pa
i use this product everyday and have for about a year now and i love it and definitely recommend to anyone who is looking for a new foundation that is not too cakey but covers what they need it to cover
